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  • 1. QUESTIONNAIREPROJECT REPORT ON CONSUMER PREFERENCE TOWARDSNESTLE AND CADBURY CHOCOLATESPERSONAL DETAILS:-Name:Address:Age:Gender:Que1. Do you eat chocolate?Yes NoQue2. Which brand of chocolate do you prefer?Cadbury NestleQue3. Which sub-brand you have purchased? Cadbury Nestle Dairy Milk Kit Kat 5Star Munch Perk Bar-One Other(Specify)............. Other(Specify)…………….
  • 2. Que4. How much importance do you give to the following factors when youpurchase a chocolate? (Tick in the desired column)Factors Very Important Normal Least None Important ImportantFlavor/tastePriceQualityPackagingFormBrandImageColorShapeQuantityQue5. How much are you satisfied with your preferred chocolate Brand?Highly Satisfied Satisfied DissatisfiedQue6. Which form of a chocolate do you like?Hard Nutties Crunchy Chew Other(Specify)
  • 3. Que7. What is your level of consumption per week?Less than 2 chocolates 2 to 5 chocolates5 or more chocolatesQue8. Which promotional offers attract you most?Free gifts Price Offer Extra Quantity Any other(Specify)………Que9.Which of these factors affect your purchase?AdvertisementSuggestion from friends and relativesAttractive DisplayDoctor’s AdviceBrand AmbassadorsIngredientsQue10. Which media of advertisement influence your purchase? Television Newspapers Brochures Hoarding/Display Any other (Specify)……………..Que11. How frequently do you purchase chocolates?Daily Monthly
  • 4. Weekly QuarterlyQue12. If your preferred brand is not available for repeat purchase then whatwill you do?Postpone your purchaseSwitch over to other brandGo to the other shop to search for your preferred brandQue13. If another brand of the same product appears in the market, will youprefer to stop buying this brand and buy the new brand? No, not at all I may consider No, I shall not Can’t sayQue14. If you don’t like to change to the new brand, then what are the reasonsfor continuing to purchase the old brand? THANKS