Born digital: meeting the needs of your youngest online audiences Anra Kennedy [email_address]

Screen time: Playing Communicating Creating Finding out

Playing

Communicating

Creating

Finding out

Playing - gaming

www.bbc.co.uk/children Playing :

www.friv.com Playing:

www.miniclip.com

I ROCK!!! BOYZ STINK!!! GIRLZ RULE!!! AVRIL LAVIGNE ROX MY SOX OFF!!!! SO DOES CHOCOLATE!!! I LUV SUGARY STUFF!!!!! THIS IS GETTING PRETTY BORING NOW HUH???? Email & live chat

Blogs, websites, videos, photos… “ I don’t really have one, I just make them.”

Finding out: Home – unguided informal, craze-led, interest-led… School – guided, time-limited, formal, information-led Homework – a combination… this is our moment!

Boudicca was a brave Celtic queen with long fiery red hair. She ruled a tribe called the Iceni with her husband,Prasutagus. She had two daughters but we don’t know what their names are yet. Boudicca

Boudicca was a brave Celtic queen with long fiery red hair. She ruled a tribe called the Iceni with her husband,Prasutagus. She had two daughters but we don’t know what their names are yet.

Playing Communicating Creating Finding out www.neopets.com www.clubpenguin.com www.moshimonsters.com

Playing

Communicating

Creating

Finding out

YouTube: music videos, soap operas, cheats

Expectations: Easy to find - wherever they are Works – fast Clear what they can do with it A challenge – hooks – interest - fun Want to contribute - participate - personalise Talk about it – show off – share Makes a noise!

Easy to find - wherever they are

Works – fast

Clear what they can do with it

A challenge – hooks – interest - fun

Want to contribute - participate - personalise

Talk about it – show off – share

Makes a noise!

Good news: Don’t have to be all things to all children They’re loyal, creative, imaginative, inquisitive and open to new ideas Constantly renewing themselves as an audience

Don’t have to be all things to all children

They’re loyal, creative, imaginative, inquisitive and open to new ideas

Constantly renewing themselves as an audience

1. Dive in – total immersion Play Sign up Google Watch Listen Make Lurk

Play

Sign up

Google

Watch

Listen

Make

Lurk

2. Choosing the game: Who is it for? Why do you want to build it? Why would they want to use it? What are your aims? Has anyone done it or something like it before?

Who is it for?

Why do you want to build it?

Why would they want to use it?

What are your aims?

Has anyone done it or something like it before?

3. Making it work: Be realistic – know your limits Take a phased approach Plan, plan, plan Test, listen, tweak, test Safe and legal

Be realistic – know your limits

Take a phased approach

Plan, plan, plan

Test, listen, tweak, test

Safe and legal

4. Share nicely! Resource discovery - strength in numbers - share audiences - profile Share the work – harness young energy and creativity Let data and content out – go to them Both ways – allow partners to share with you 

Resource discovery - strength in numbers - share audiences - profile

Share the work – harness young energy and creativity

Let data and content out – go to them

Both ways – allow partners to share with you 

www.caboodle.org.uk

Ones to watch… www.foodgloriousfood.org.uk/my-patch

www.channel4.com/history

www.sciencemuseum.org.uk/launchpad/launchball/

www.parliament.uk/bigben

4 top tips: Dive in – total immersion Choose your game Make it work Share nicely! [email_address] www.show.me.uk

Dive in – total immersion

Choose your game

Make it work

Share nicely!

[email_address]

www.show.me.uk