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We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
We all need to code
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We all need to code

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Presented by Helen Mayor from Decoded at Another Marketing Conference 2012 (www.another.uk.com)

Presented by Helen Mayor from Decoded at Another Marketing Conference 2012 (www.another.uk.com)

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  • Read the question I hope to answer this question today and I think the starting point is explaining what code is
  • Code simply is instructions to a computer, that’s it….we all know how to give instructions …rightIt matters because every website you use, every piece of technology you use is built on code.Our email, draw something, favourite websites, blogs, all the apps we use, twitter, email, it’s all built on code.
  • So lets look at this because right now there is a lot of noise and a lot of hype about code, and its good to know where the UK sits in terms of those able currently and thoseLearning to code, because both of them are pretty importantFirst of all the most common coding languages are written in American English, so apart from the odd u here or there in color or the changing position of an e in centreWe have a pretty massive advantage, over somewhere like China or Russia….but just to give you a flavourNow I know this is comparatively old data, but in a similar article in 2006 Russia led the table, with Poland also very dominant Now I know this is comparatively old data, but in a similar article in 2006 Russia led the table, with Poland also very dominant and in 2007 thereWas an article about Bill Gates trying to increase the number of visas given out in the US to skilled programmers from outside the US, so American companies did not need to relocate their businesses abroad.In 2009 there was an article in Computerworld about China dominating in US computer programming competition, in factIt said programmers from China and Russia had dominated the international competition on everything from writing algorithms to designingComponents. It gives you a sense of things that out of 4200 of those participating were 894 China, 705 from India, Russia had 380, the US234, Poland 214, Egypt 145, and the Ukraine 128.Now I know this is comparatively old data, but in a similar article in 2006 Russia led the table, with Poland also very dominant and in 2007 thereWas an article about Bill Gates trying to increase the number of visas given out in the US to skilled programmers from outside the US, so American companies did not need to relocate their businesses abroad.So these were and still are some of the key players in the market for programmersBut going forward its about the next generation…India, whilst computing education is not mandatory in schools yet, it is an optional subject from 9th grade so when children are 14 South Korea – long had a tradition of teaching computing in schools, it’s a highly digital society with a substantial amount of ICT in early years of schoolAnd followed up with computer science in Middle and High school years.New Zealand – Has had a strand entitled “programming and computer science in its revamped school curriculum since 2011Israel – undertook a major review of computing at school at the turn of the century now has the most rigorous computer science high school programme in the worldComputer science is firmly in the new schools plan in Scotland…Estonia has gone a step further its going to teach 100% because from this September 100% of publicly educated students will learn to code…The Guardian ranA poll on the article about Estonia, asking people to vote for whether kids in our schools should learn to code of the 1691 that voted 93% agreed they should…You have got toe hope that the government delivers on this…And you know what kids are really important….but before it’s the kids turn its ours, we are not off the hook because the next generation will do it, brilliant get the kidsTo do it, they are ace with the i-pad, they can sort the ridiculous TV, and on demand and the myriad of remotes, and I will just let them. Look at our parents who stillCan’t operate the video recorder, even though videos have come and gone….
  • By the time I heard about decoded, I knew a good deal about digital, and nothing really except the theory and background of code..But I knew I could learn, so when they asked me what my level of coding expertise was, I told them, and I had no shame about saying it why should I, I am bright and engaged and I thought it would be really exciting to learn, Besides have you looked on the internet about learning to code, if you haven’t do, it is full of sites talking about why youCan and should learn to code, You need to be open minded, give a little time and have great teachers….I teach people now, I empathise becauseI followed the same path, had the same questions, but I absolutely love it.
  • 5 years ago one of the guys I worked with (and he’s a dude) said when he told people at parties he was a programmer they just turned and walked away and now they are all really interested and Say wow man that’s cool…In yesterday’s session we worked with some brilliant people, but my favourite quote was from Steve at BBH who saidI want to learn to code so I can be dangerous
  • By the time I heard about decoded, I knew a good deal about digital, and nothing really except the theory and background of code..But I knew I could learn, so when they asked me what my level of coding expertise was, I told them, and I had no shame about saying it why should I, I am bright and engaged and I thought it would be really exciting to learn, Besides have you looked on the internet about learning to code, if you haven’t do, it is full of sites talking about why youCan and should learn to code, You need to be open minded, give a little time and have great teachers….I teach people now, I empathise becauseI followed the same path, had the same questions, but I absolutely love it.
  • By the time I heard about decoded, I knew a good deal about digital, and nothing really except the theory and background of code..But I knew I could learn, so when they asked me what my level of coding expertise was, I told them, and I had no shame about saying it why should I, I am bright and engaged and I thought it would be really exciting to learn, Besides have you looked on the internet about learning to code, if you haven’t do, it is full of sites talking about why youCan and should learn to code, You need to be open minded, give a little time and have great teachers….I teach people now, I empathise becauseI followed the same path, had the same questions, but I absolutely love it.
  • By the time I heard about decoded, I knew a good deal about digital, and nothing really except the theory and background of code..But I knew I could learn, so when they asked me what my level of coding expertise was, I told them, and I had no shame about saying it why should I, I am bright and engaged and I thought it would be really exciting to learn, Besides have you looked on the internet about learning to code, if you haven’t do, it is full of sites talking about why youCan and should learn to code, You need to be open minded, give a little time and have great teachers….I teach people now, I empathise becauseI followed the same path, had the same questions, but I absolutely love it.
  • Code simply is instructions to a computer, that’s it….we all know how to give instructions …rightIt matters because every website you use, every piece of technology you use is built on code.Our email, draw something, favourite websites, blogs, all the apps we use, twitter, email, it’s all built on code.
  • By the time I heard about decoded, I knew a good deal about digital, and nothing really except the theory and background of code..But I knew I could learn, so when they asked me what my level of coding expertise was, I told them, and I had no shame about saying it why should I, I am bright and engaged and I thought it would be really exciting to learn, Besides have you looked on the internet about learning to code, if you haven’t do, it is full of sites talking about why youCan and should learn to code, You need to be open minded, give a little time and have great teachers….I teach people now, I empathise becauseI followed the same path, had the same questions, but I absolutely love it.
  • By the time I heard about decoded, I knew a good deal about digital, and nothing really except the theory and background of code..But I knew I could learn, so when they asked me what my level of coding expertise was, I told them, and I had no shame about saying it why should I, I am bright and engaged and I thought it would be really exciting to learn, Besides have you looked on the internet about learning to code, if you haven’t do, it is full of sites talking about why youCan and should learn to code, You need to be open minded, give a little time and have great teachers….I teach people now, I empathise becauseI followed the same path, had the same questions, but I absolutely love it.
  • It was the best training day I ‘ve ever been on and will have a lifelong impact on how I feel about the web. In exchange for 8 hours of my time, I walked out of Decoded feeling 100 times more able to engage with clients on technical & complex digital discussions than I did when I walked in.”Sophie Payne, PublicisEveryone in business today needs to get a grip on this. We are sending strategists, creatives and some team management people. When we have a better-than-skin-deep understanding of technology, two things happen: we have better ideas and we also treat our internal and external partners in a considerably more effective manner.
  • So I’m going to issue a challenge to you all, ask yourself, when was the last time you learned something completely new?But that had a value, a real tangible value, this code in the day course….it builds a bridge between someone from a non-coding background and a programmer, but it also for most people is a gateway to the hidden part of the world they live in
  • Transcript

    • 1. Why everyone should learn to code@helenmayor15
    • 2. So what is codehelen@decoded.co
    • 3. The internet world is built on code@helenmayor15
    • 4. “I want to learn to code so I can be a little bit dangerous”@helenmayor15
    • 5. helen@decoded.co
    • 6. “I want to learn to code so I can be a little bit dangerous”@helenmayor15
    • 7. “I want to learn to code so I can be a little bit dangerous”@helenmayor15
    • 8. Making it accessible …and fun@helenmayor15
    • 9. “I used to think I was wrong, now I know it’s just different opinions”helen@decoded.co
    • 10. The future is built on code@helenmayor15
    • 11. Invest in yours@helenmayor15
    • 12. “It was the best training day Iveever been on....”Sophie Payne, Publicis“Everyone in business todayneeds to get a grip on this……”Mel Exon, Founder, BBH Labs@helenmayor15
    • 13. When was the last time you learned something completely new?helen@decoded.co
    • 14. Thank you helen@decoded.co @helenmayor15@helenmayor15

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