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Mapping human behaviour with immersive expereiences by Jon Dodd

by Host & Organiser at Another Marketing Conference on Jun 27, 2013

  • 798 views

How do we develop products, services and websites that provide customers with a rich, immersive and satisfying experience? What are the little peculiar human behaviours that we need to be aware of and ...

How do we develop products, services and websites that provide customers with a rich, immersive and satisfying experience? What are the little peculiar human behaviours that we need to be aware of and tap into?

Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic he researched (amongst other things) how you and your brain judge attractiveness, discern the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).

In 1999 he co-founded Bunnyfoot. The premise was (and still is) to help people create great experiences by applying the brainy bits from science and psychology.

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Mapping human behaviour with immersive expereiences by Jon Dodd Mapping human behaviour with immersive expereiences by Jon Dodd Presentation Transcript