Julie Strawson, Director, Market Development, Monotype.
Founder, Brand Perfect @juliestrawson
125 years of type, technology & expertise
2
3
For customers life is like a pile of…
4
5
6
7
8
Customers have moved to new channels
9
10
Everyone has an app..
11
…but 75% of magazine sites
still aren’t optimised at all for
the mobile web…
…and 93% of the leading consumer
magazines surveyed don’t offer readers
complete cross platform digital experiences…
12
13
The new brand platforms
14
Seamless brand building #1
Unite your marketing, design & development teams,
internally and externally, share and test ide...
Seamless brand building #2
Be where your customers are – find this out first
and design your brand taking all touch points i...
Seamless brand building #3
Imagine contextually appropriate experiences that
are unified, whole, continuous, unbroken, flowi...
Seamless brand building #4
Are you reading me?
Ensure the most fundamental ingredients such as
text actually perform for y...
Seamless brand building #5
TEST, TEST, TEST
Build a realistic development budget and time into
your plan to ensure what yo...
It’s time for us to evolve
‘by 2017 the CMO will spend more time
than the CIO on technology’
Gartner
The role of Brand Perfect
Current situation
Agencies Developers
Brands Reduce time to
market and cost of
digital brand
exp...
Join us at brandperfect.org
Banner ads vs brands: A Brand Perfect Panel,
6pm 16th July, venturethree, London
Upcoming rese...
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Julie Strawson - in search of seamless brand expereinces from #amc13

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Julie takes a look at how technology can challenge your brand, why the process of branding is changing and how to deliver reliable on-brand experiences at every consumer touchpoint.

Julie will also reveal the results of a new piece of research into how publishing is changing and what's on offer for advertisers across 100 leading consumer titles conducted by Brand Perfect, Monotype's community for brands, designers and developers.

Julie is Director, Market Development for Monotype where she leads the Brand Perfect initiative. A qualified member of the Chartered Institute of Marketing with more than 20 years experience in strategic marketing Julie has launched many technology brands from scratch and for the past ten years has led innovative projects at Monotype, a global leader in type, technology and expertise where many projects included pioneering their first mobile app, FlipFont. Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. We provide a platform for members to share knowledge across industry boundaries, create new insights and valuable alliances, and generate and test practical outcomes.

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Julie Strawson - in search of seamless brand expereinces from #amc13

  1. 1. Julie Strawson, Director, Market Development, Monotype. Founder, Brand Perfect @juliestrawson
  2. 2. 125 years of type, technology & expertise 2
  3. 3. 3
  4. 4. For customers life is like a pile of… 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. Customers have moved to new channels 9
  10. 10. 10
  11. 11. Everyone has an app.. 11 …but 75% of magazine sites still aren’t optimised at all for the mobile web…
  12. 12. …and 93% of the leading consumer magazines surveyed don’t offer readers complete cross platform digital experiences… 12
  13. 13. 13
  14. 14. The new brand platforms 14
  15. 15. Seamless brand building #1 Unite your marketing, design & development teams, internally and externally, share and test ideas from concept to completion. 15
  16. 16. Seamless brand building #2 Be where your customers are – find this out first and design your brand taking all touch points into consideration not only print. 16
  17. 17. Seamless brand building #3 Imagine contextually appropriate experiences that are unified, whole, continuous, unbroken, flowing, from platform to platform for the customer. 17
  18. 18. Seamless brand building #4 Are you reading me? Ensure the most fundamental ingredients such as text actually perform for your customer. 18
  19. 19. Seamless brand building #5 TEST, TEST, TEST Build a realistic development budget and time into your plan to ensure what you build works for your customer. 19
  20. 20. It’s time for us to evolve ‘by 2017 the CMO will spend more time than the CIO on technology’ Gartner
  21. 21. The role of Brand Perfect Current situation Agencies Developers Brands Reduce time to market and cost of digital brand experiences Developers Brands Agencies
  22. 22. Join us at brandperfect.org Banner ads vs brands: A Brand Perfect Panel, 6pm 16th July, venturethree, London Upcoming research & event themes: July – October, Smart Screens Everywhere November – March 2014, Brands at Play Save the date: 21st November, London conference. Hear what the Brand Perfect Community have to say 22

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