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Julie takes a look at how technology can challenge your brand, why the process of branding is changing and how to deliver reliable on-brand experiences at every consumer touchpoint.
Julie will also reveal the results of a new piece of research into how publishing is changing and what's on offer for advertisers across 100 leading consumer titles conducted by Brand Perfect, Monotype's community for brands, designers and developers.
Julie is Director, Market Development for Monotype where she leads the Brand Perfect initiative. A qualified member of the Chartered Institute of Marketing with more than 20 years experience in strategic marketing Julie has launched many technology brands from scratch and for the past ten years has led innovative projects at Monotype, a global leader in type, technology and expertise where many projects included pioneering their first mobile app, FlipFont. Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. We provide a platform for members to share knowledge across industry boundaries, create new insights and valuable alliances, and generate and test practical outcomes.