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Five years’ ahead: what skills will the marketer of 2017 need
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Five years’ ahead: what skills will the marketer of 2017 need

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Presented by Charles Nixon from Cambridge Marketing College at Another Marketing Conference 2012 (www.another.uk.com)

Presented by Charles Nixon from Cambridge Marketing College at Another Marketing Conference 2012 (www.another.uk.com)

Published in: Business

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  • 1. Wednesday, 17 October 12
  • 2. CHARACTERISTICS : CURIOSITY ENTHUSIASM INNOVATION SELF STARTING COLLABORATION EXPLANATION HUMILITY DIPLOMACY SKILLS FOR THE NEW AGE BAER AND NASLUNDWednesday, 17 October 12
  • 3. WELCOME TO THE FUTUREWednesday, 17 October 12
  • 4. THE GENTLE SOUND OF WAVES CRASHING NEW IDEASWednesday, 17 October 12
  • 5. Schumpeter Shiva Creative DestructionWednesday, 17 October 12
  • 6. 90 % of Business theory is internally focused ( Greenfield ) 10% is Marketing Marketing delivers 3 times the value added of any other strategy ( PA )Wednesday, 17 October 12
  • 7. THE FUTURE AND SKILLS IDEAS, LOST DECADE, NETWORKS, POST MODERNS, CURIOUS, CHINA SCENARIO,Wednesday, 17 October 12
  • 8. MOBILE WORLD APAD, $60 INDIAN IPAD, FIRE, NOKIA, SURFACEWednesday, 17 October 12
  • 9. MED AFRICA , M- PESA , M- FARM, 3D PRINTING APPWednesday, 17 October 12
  • 10. Population Changes Age profile Ten Billion Over 80’s Growth in Middle class Fertility RetirementWednesday, 17 October 12
  • 11. NUMERACY PROJECT ANALYTICS DATE CLIENT DATE JAPAN AGE PROFILE 1950 - 2055Wednesday, 17 October 12
  • 12. Cities 3.5 bn 1bn in slums Middle Class 2bn today to 3.2bn by 2020 and 4.9bn by 2030Wednesday, 17 October 12
  • 13. Wednesday, 17 October 12
  • 14. PROJECT FORTUNE AT THE BOTTOM OF THE PYRAMID DATE CLIENT 2002 C K PRAHALADWednesday, 17 October 12
  • 15. PROJECT RISE OF THE MIDDLE CLASSES DATE CLIENT 2012 INSTITUTE FOR SECURITY STUDIESWednesday, 17 October 12
  • 16. Technology Changes 3 D Printing Bio mechanical Bio engineering Tele Medicine Maker MovementWednesday, 17 October 12
  • 17. Creative To look where everyone else is looking and to see what no one else seesWednesday, 17 October 12
  • 18. New ways of seeingWednesday, 17 October 12
  • 19. Where will the Future Impact • Energy • Portable PowerWednesday, 17 October 12
  • 20. Where will they Impact Portable Energy !Wednesday, 17 October 12
  • 21. CURATION PROJECT CTO DATE CLIENT LIBRARY PARKS TOM PETERSWednesday, 17 October 12
  • 22. LIBRARY PARKSWednesday, 17 October 12
  • 23. VISION VISION Wisdom Wisdom 10% 90% Knowledge 20% Knowledge Information Information 30% Data 10% Data 40 % ACKOFF’S ALLOCATION OF MENTAL USE OF SEMANTIC WEB SPACEWednesday, 17 October 12
  • 24. Generals and admirals (and symphony conductors and sports coaches and police) obsess about continuous training. Why is it an almost dead certainty that in a random 30-minute interview with a CEO you are unlikely to hear a word on this? I would hazard a guess that most CEOs see an IT investment as a “strategic necessity”, but training expenses as “a necessary evil”. This must be set on its ear, with training in its broadest sense placed atop the enterprise agenda, on a par with capital expenditures. Moreover, the imaginativeness of the training must be subject to a quantum leap Proposition: the chief “training” officer becomes the top staff job in a business, with a charge equivalent in gravity to that of the chief financial officer or chief information officerWednesday, 17 October 12
  • 25. CURATIONWednesday, 17 October 12
  • 26. Confidence Decision making Longitudinal analysis stresses managerial decisions are key. It is not how many ideas you have it is how you them happen Hedgehog ManagementWednesday, 17 October 12
  • 27. Clear Foresight Prediction Analysis and PlanningWednesday, 17 October 12
  • 28. Collaboration Connectivity and AwarenessWednesday, 17 October 12
  • 29. Communications Conversation Social Media participationWednesday, 17 October 12
  • 30. FURTHER IDEAS CAMBRIDGE MARKETING LEADERSHIP ACADEMYWednesday, 17 October 12
  • 31. Questions and for further discussion : Charles W Nixon charles@marketingcollege.com 01954 234 940Wednesday, 17 October 12

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