Five years’ ahead: what skills will the marketer of 2017 need

470 views

Published on

Presented by Charles Nixon from Cambridge Marketing College at Another Marketing Conference 2012 (www.another.uk.com)

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
470
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Five years’ ahead: what skills will the marketer of 2017 need

  1. 1. Wednesday, 17 October 12
  2. 2. CHARACTERISTICS : CURIOSITY ENTHUSIASM INNOVATION SELF STARTING COLLABORATION EXPLANATION HUMILITY DIPLOMACY SKILLS FOR THE NEW AGE BAER AND NASLUNDWednesday, 17 October 12
  3. 3. WELCOME TO THE FUTUREWednesday, 17 October 12
  4. 4. THE GENTLE SOUND OF WAVES CRASHING NEW IDEASWednesday, 17 October 12
  5. 5. Schumpeter Shiva Creative DestructionWednesday, 17 October 12
  6. 6. 90 % of Business theory is internally focused ( Greenfield ) 10% is Marketing Marketing delivers 3 times the value added of any other strategy ( PA )Wednesday, 17 October 12
  7. 7. THE FUTURE AND SKILLS IDEAS, LOST DECADE, NETWORKS, POST MODERNS, CURIOUS, CHINA SCENARIO,Wednesday, 17 October 12
  8. 8. MOBILE WORLD APAD, $60 INDIAN IPAD, FIRE, NOKIA, SURFACEWednesday, 17 October 12
  9. 9. MED AFRICA , M- PESA , M- FARM, 3D PRINTING APPWednesday, 17 October 12
  10. 10. Population Changes Age profile Ten Billion Over 80’s Growth in Middle class Fertility RetirementWednesday, 17 October 12
  11. 11. NUMERACY PROJECT ANALYTICS DATE CLIENT DATE JAPAN AGE PROFILE 1950 - 2055Wednesday, 17 October 12
  12. 12. Cities 3.5 bn 1bn in slums Middle Class 2bn today to 3.2bn by 2020 and 4.9bn by 2030Wednesday, 17 October 12
  13. 13. Wednesday, 17 October 12
  14. 14. PROJECT FORTUNE AT THE BOTTOM OF THE PYRAMID DATE CLIENT 2002 C K PRAHALADWednesday, 17 October 12
  15. 15. PROJECT RISE OF THE MIDDLE CLASSES DATE CLIENT 2012 INSTITUTE FOR SECURITY STUDIESWednesday, 17 October 12
  16. 16. Technology Changes 3 D Printing Bio mechanical Bio engineering Tele Medicine Maker MovementWednesday, 17 October 12
  17. 17. Creative To look where everyone else is looking and to see what no one else seesWednesday, 17 October 12
  18. 18. New ways of seeingWednesday, 17 October 12
  19. 19. Where will the Future Impact • Energy • Portable PowerWednesday, 17 October 12
  20. 20. Where will they Impact Portable Energy !Wednesday, 17 October 12
  21. 21. CURATION PROJECT CTO DATE CLIENT LIBRARY PARKS TOM PETERSWednesday, 17 October 12
  22. 22. LIBRARY PARKSWednesday, 17 October 12
  23. 23. VISION VISION Wisdom Wisdom 10% 90% Knowledge 20% Knowledge Information Information 30% Data 10% Data 40 % ACKOFF’S ALLOCATION OF MENTAL USE OF SEMANTIC WEB SPACEWednesday, 17 October 12
  24. 24. Generals and admirals (and symphony conductors and sports coaches and police) obsess about continuous training. Why is it an almost dead certainty that in a random 30-minute interview with a CEO you are unlikely to hear a word on this? I would hazard a guess that most CEOs see an IT investment as a “strategic necessity”, but training expenses as “a necessary evil”. This must be set on its ear, with training in its broadest sense placed atop the enterprise agenda, on a par with capital expenditures. Moreover, the imaginativeness of the training must be subject to a quantum leap Proposition: the chief “training” officer becomes the top staff job in a business, with a charge equivalent in gravity to that of the chief financial officer or chief information officerWednesday, 17 October 12
  25. 25. CURATIONWednesday, 17 October 12
  26. 26. Confidence Decision making Longitudinal analysis stresses managerial decisions are key. It is not how many ideas you have it is how you them happen Hedgehog ManagementWednesday, 17 October 12
  27. 27. Clear Foresight Prediction Analysis and PlanningWednesday, 17 October 12
  28. 28. Collaboration Connectivity and AwarenessWednesday, 17 October 12
  29. 29. Communications Conversation Social Media participationWednesday, 17 October 12
  30. 30. FURTHER IDEAS CAMBRIDGE MARKETING LEADERSHIP ACADEMYWednesday, 17 October 12
  31. 31. Questions and for further discussion : Charles W Nixon charles@marketingcollege.com 01954 234 940Wednesday, 17 October 12

×