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AMC13 - Marketing Effectiveness by Julie Roberts at TMW

by Host & Organiser at Another Marketing Conference on Jun 26, 2013

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How do we measure our true success? How do we know if we are being effective? And how can we improve? Investing in ‘big data’ is pointless without a concrete effectiveness strategy. Julie looked ...

How do we measure our true success? How do we know if we are being effective? And how can we improve? Investing in ‘big data’ is pointless without a concrete effectiveness strategy. Julie looked at, with the increasing amounts of data available, how we should plan, do, check and (importantly) act in 2013.

Julie works across the spectrum of TMW clients to provide insights into their marketing strategies, showing them how effective their strategies are and how they could be improved. The role involves monitoring, evaluating and reporting on client's marketing activity, with the results being used to feed into the planning process for future projects. Some of the division's key outputs include benchmarking, budget optimisation and campaign evaluation.

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AMC13 - Marketing Effectiveness by Julie Roberts at TMW AMC13 - Marketing Effectiveness by Julie Roberts at TMW Presentation Transcript