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A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014
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A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014

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At Another Marketing Conference on April 24th in London, Paddy Power's Mischief Champion Harry Dromey talked to delegates about the brand's approach to mischief.

At Another Marketing Conference on April 24th in London, Paddy Power's Mischief Champion Harry Dromey talked to delegates about the brand's approach to mischief.

Published in: Marketing, Business, Technology
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Transcript

  • 1. 24/04/2014
  • 2. 24/04/2014 A BIT ON ME
  • 3. WE’VE THRIVED ONLY BECAUSE WE’RE DIFFERENT 24/04/2014
  • 4. 24/04/2014 SO THE BUSINESS CRAVES MISCHIEF “If you never cross the line you probably aren’t close enough to it” CEO Patrick Kennedy during my job interview, May 2012
  • 5. METHOD TO THE MADNESS WHAT ARE THE SPECIAL INGREDIENTS? Surf a wave of publicity Audacious Innovative Stick it to the man Make a great picture = IRRESISTABLE TO THE MEDIA & SHAREABLE FOR PUNTERS 24/04/2014
  • 6. SURF A WAVE OF PUBLICITY PAPAL ELECTIONS, MARCH 2013 24/04/2014
  • 7. AUDACIOUS RAINBOW LACES, SEPT 2013 24/04/2014
  • 8. 21/01/2014 INNOVATIVE RYDER CUP, SEPT 2012
  • 9. STICK IT TO THE MAN / CONTROVERSY OLYMPICS, JULY 2012 24/04/2014
  • 10. MAKE A GREAT PICTURE EUROS, JUNE 2012 24/04/2014
  • 11. 24/04/2014 IMAGE THAT LACKS ANY LATERAL THOUGHT

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