Southwest/West Central Coop Social Media

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Presentation to the Southwest/West Central Service Cooperative on Social Media by Brett Johnson of Anoka-Hennepin Schools

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  • I have a short presentationcommon understandinganoka-hennepin’s experiencesocial media is an equalizerI’ll go wherever you want to with Q&Asdownload presentation
  • Comments: AmazonCreate: Flickr, YouTubeConversation: LinkedIn or a blogCollaboration: Google Docs
  • Reason I’ll spend most of my time talking about twitter
  • Reason I’ll spend most of my time talking about facebookEXAMPLE: You know you’re from Andover if …
  • Another way to get our our messageDoes not have to be professional, edited
  • Another way to get our our messageDoes not have to be professional, edited
  • Another way to get our our messageDoes not have to be professional, edited
  • Likes: If you have an e-newsletter, use it. WebsiteContent: Like a newsletter (BHS’s difficulties)Johnsville: Friday preview of the next week
  • Another way to get our our message
  • Banning user?
  • Michele Bachmann
  • A steady stream of announcments (EDGov)Following others and recommending their posts
  • Southwest/West Central Coop Social Media

    1. 1. Social Media: In the conversation<br />Southwest/West Central Service Cooperative<br />by Brett Johnson, Assistant Director of Communications and Public Relations, Anoka-Hennepin School District<br />June 23, 2011<br />
    2. 2. Comments<br />Conversation<br />Creations<br />Collaboration<br />http://db.tt/rfdWVSx<br />
    3. 3.
    4. 4. Documents: SlideShare, Prezi<br />Video: YouTube<br />Pictures: Flickr<br />Blog: Blogger, Tumblr<br />Location: Foursquare<br />Reviews/ratings: Amazon, Yelp<br />Networking: LinkedIn<br />Social: Facebook, MySpace<br />Collaborate: Sharepoint, Google Docs<br />http://db.tt/rfdWVSx<br />
    5. 5.
    6. 6. Populations<br />China: 1.3 billion<br />India: 1.15 billion<br />Facebook: 500 million (registered users)<br />United States: 307 million<br />http://db.tt/rfdWVSx<br />
    7. 7. The case for Facebook<br />They’re talking about you, and here<br />Demographic skew (Insights)<br />Vacuum<br />Lead the conversation<br />http://db.tt/rfdWVSx<br />
    8. 8. Anoka-Hennepin – Set-up<br />Facebook Guidelines<br />Photo Guidelines<br />http://db.tt/rfdWVSx<br />
    9. 9. Anoka-Hennepin<br />Photos<br />Links to news on website<br />Video<br />http://db.tt/rfdWVSx<br />
    10. 10. Anoka-Hennepin Workgroup<br /><ul><li>2 elementary schools
    11. 11. 2 high schools
    12. 12. 2 middle schools
    13. 13. The District
    14. 14. 2 district programs: Community Education & Parent Involvement</li></ul>http://db.tt/rfdWVSx<br />
    15. 15. Anoka-Hennepin Workgroup<br />Acquiring “Likes”<br />Schedule<br />Content point person<br />Cyclical messages<br />12 month management<br />http://db.tt/rfdWVSx<br />
    16. 16. Anoka-Hennepin – Issues<br />Users under 13<br />Photo/video policy<br />Foreign phishers<br />----------------------------------------------------------<br />Parent education<br />Staff education<br /><ul><li>A-H draft policy (d/l: http://db.tt/L6Cslcs)
    17. 17. Others: Minnetonka, Edina</li></ul>http://db.tt/rfdWVSx<br />
    18. 18. Anoka-Hennepin – Issues<br />Snow day non-cancellation<br />http://db.tt/rfdWVSx<br />
    19. 19. Wikipedia<br />Social encyclopedia<br />Fulda<br />Hutchinson<br />List of MN Districts<br />Anoka - edits<br />http://db.tt/rfdWVSx<br />
    20. 20. Twitter<br />A commitment<br />Examples:<br />USEDGov (OK)<br />US Ed. Press Secretary (good)<br />http://db.tt/rfdWVSx<br />
    21. 21. Thank you!<br />Download this presentation<br /><ul><li>http://db.tt/rfdWVSx
    22. 22. www.slideshare.net/AnokaHennepin</li></ul>Contact me:<br />brett.johnson@anoka.k12.mn.us<br />763-506-1140<br />

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