0
October 2013
Strategies for building
successful products
#Tech4Africa
@annua
Product Development
Launch
ConceptConcept
Product
dev
Alpha/Beta
Test
Problems...
• Where are the customers?
• Focus on the first customer ship date
• Emphasis on execution instead of learning...
Definition of a Startup
“A startup is a human institution designed to create a new
product or service under conditions of ...
Startup is Not a Smaller Version of a Large Company
Improve Invent
New
Experiment
Pivot
Learn
Search
Existing
Forecasts + ...
Run Experiments
• A true experiment starts with a scientific method
•Begin with a clear hypothesis
•Test predictions empir...
Think Big, start small
Build, Measure, Learn loop
Measure
ProductData
Build
Ideas
Learn
Minimize the
total time
through the
loop
Minimum Viable Product (MVP)
“The MVP is that version of the product that enables a full turn
of the Build-Measure-Learn l...
Dropbox’s MVP
Dropbox’s MVP : A
video
Beta waiting list jumps
from 5000 to 75 000 in
one day
So...
• Favour experimentation over elaborate plans
• Emphasis on speed and nimbleness when moving
through Build-Measure-L...
Learn more
• The Lean Startup - Eric Ries
• The four steps to epiphany - Steve Blank
• Thank you to @cynthiaaug
Upcoming SlideShare
Loading in...5
×

Strategies for building successful products

456

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
456
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Strategies for building successful products"

  1. 1. October 2013 Strategies for building successful products #Tech4Africa @annua
  2. 2. Product Development Launch ConceptConcept Product dev Alpha/Beta Test
  3. 3. Problems... • Where are the customers? • Focus on the first customer ship date • Emphasis on execution instead of learning and discovery “The customer is the most important part of the production line” - Deming
  4. 4. Definition of a Startup “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” Eric Ries
  5. 5. Startup is Not a Smaller Version of a Large Company Improve Invent New Experiment Pivot Learn Search Existing Forecasts + Plan Execution
  6. 6. Run Experiments • A true experiment starts with a scientific method •Begin with a clear hypothesis •Test predictions empirically Goal - Discover how to build a sustainable business ?
  7. 7. Think Big, start small
  8. 8. Build, Measure, Learn loop Measure ProductData Build Ideas Learn Minimize the total time through the loop
  9. 9. Minimum Viable Product (MVP) “The MVP is that version of the product that enables a full turn of the Build-Measure-Learn loop with minimum amount of effort and least amount of development time” - Eric Ries Goal - Test fundamental business hypotheses
  10. 10. Dropbox’s MVP Dropbox’s MVP : A video Beta waiting list jumps from 5000 to 75 000 in one day
  11. 11. So... • Favour experimentation over elaborate plans • Emphasis on speed and nimbleness when moving through Build-Measure-Learn loop • Assemble an MVP and elicit customer feedback
  12. 12. Learn more • The Lean Startup - Eric Ries • The four steps to epiphany - Steve Blank • Thank you to @cynthiaaug
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×