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Wireless@Kth
Wireless@Kth
Wireless@Kth
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Wireless@Kth

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  • Transcript

    • 1. Mobile social media wireless@KTH Annika Lidne 2009-12-04
    • 2. Who is Annika Lidne?
    • 3. http://www.youtube.com/watch?v=qiP79vYsfbo
    • 4. http://www.youtube.com/watch?v=qiP79vYsfbo
    • 5. Who uses social media?
    • 6. Dail internet usage / Sweden 80 y rs 1 6-35 60 40 20 f us e rs ! 0 78 %o 2003 2007 2009 Source: World Internet Institute, “Svenskarna och Internet 2009”
    • 7. Source: World Internet Project Report 2009
    • 8. Community membership 2%1% 2% 10% Social network Social with images Hobby 20% Gaming 65% Business Politics e de s n Sw i l lio k ! 3 m boo o s t Fac e Alm o n Source: World Internet Institute, “Svenskarna och Internet 2009”
    • 9. Blog reading 70 52.5 35 17.5 0 12-15 år 16-25 år 26-35 år 36-45 år 46-55 år 55-65 år 66-76 år Men Women Source: World Internet Institute, “Svenskarna och Internet 2009”
    • 10. Blog topics 6% 4% Everyday life 26% Hobby, interests Business Politics, opinion 64% Source: World Internet Institute, “Svenskarna och Internet 2009”
    • 11. Smartphone requests by OS: US 4% 3% 1% 5% iPhone OS 12% Android OS RIM OS (Blackberry) webOS (Palm) 55% Windows Mobile Palm OS 20% Other Note: Above share % refers only to requests from smartphones Källa: AdMob Oct 2009
    • 12. What is social media?
    • 13. “Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques..” Wikipedia
    • 14. “Social media is a democratization of content and the understanding of the role people play in the process of not just consuming and spreading information, but also how we create and share content for others to participate in. It’s a evolution from the industrial broadcast model to a many-to-many model based on the conversation between author and audience.” Wikipedia
    • 15. but... social media the social web the web
    • 16. Why are people engaging in social media?
    • 17. PERSONAL BENEFITS Get friends Get recognition Get attention Be accepted Be loved Feel safe Become a part of... Källa: Doug Firebaugh
    • 18. PROFESSIONAL BENEFITS Get recognition Get attention Build your brand Build your network Productivity Be helpful Be a part of...
    • 19. VALUES Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
    • 20. VALUES Analogue values control collective least common denominator Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
    • 21. VALUES Analogue values Digital values control transparency collective individual least common tribe of values denominator & opinions Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
    • 22. Social Bookmarks Comment & reputation Crowd sourced content Pictures LiveCasting - Blog platforms audio & video Wiki Blogs / conversations Music Blog communities Events Micromedia Lifestreams Documents Specific to Twitter Video aggregation SMS / voice Video Social networks Location Niche networks Customer service networks
    • 23. Social objects
    • 24. presentations video photos playlists bookmarks books
    • 25. Using social objects Source: Jyri Engeström
    • 26. Using social objects 1. Define your object 2. Define your verbs (Add... / Upload... / Share...) 3. Make the objects shareable 4. Make the invitations into gifts Source: Jyri Engeström
    • 27. 140 chars.
    • 28. 1:12
    • 29. en ds FACEBOOK fri il y& Fam TWITTER d rl ig wo ig b b T he
    • 30. augmented reality. it’s a reality
    • 31. Babelfish - APIs
    • 32. 25 mars SOCIAL CASH 27-28 april DISRUPTIVE CODE
    • 33. Annika Lidne CEO / senior advisor twitter: annika facebook/linkedin: Annika Lidne skype: annikalidne email: annika@disruptivemedia.se mobile: 070 435 05 45 www: www.disruptivemedia.se slideshare: www.slideshare.net/annikalidne

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