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Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
Underfinansierade socialamedier - GeekgirlMeetup 2010
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Underfinansierade socialamedier - GeekgirlMeetup 2010

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  • 1. Riskerar din satsning i sociala medier att SJÄLVDÖ? Annika Lidne 2010-11-20 Saturday, November 20, 2010
  • 2. Vem älskar din produkt? Saturday, November 20, 2010
  • 3. ‣ medelmåttiga företag ‣ medelmåttiga produkter ‣ medelmåttiga kommunikatörer Internet är döden för Saturday, November 20, 2010
  • 4. HATA information Saturday, November 20, 2010
  • 5. Saturday, November 20, 2010
  • 6. P U S H Saturday, November 20, 2010
  • 7. Saturday, November 20, 2010
  • 8. Saturday, November 20, 2010
  • 9. Saturday, November 20, 2010
  • 10. online försäljning drift & tjänster (cloud computing, SaaS) marknadsföring informations- inhämtning outsourcing (r&d, design, pa, backoffice etc.) kommunikation relationer Saturday, November 20, 2010
  • 11. Relationer ‣ är jobbiga ‣ kräver engagemang ‣ kräver tid ‣ kräver resurser ‣ kräver mod ‣ kräver personlighet ‣ kräver integritet ‣ kräver transparens Saturday, November 20, 2010
  • 12. Saturday, November 20, 2010
  • 13. P U S H Saturday, November 20, 2010
  • 14. Saturday, November 20, 2010
  • 15. Ditt företag får de fans och followers det förtjänar. Saturday, November 20, 2010
  • 16. KOPPLA IHOP ONLINE & OFFLINE Saturday, November 20, 2010
  • 17. OMFAMNA PASSIONEN Saturday, November 20, 2010
  • 18. Saturday, November 20, 2010
  • 19. Saturday, November 20, 2010
  • 20. Saturday, November 20, 2010
  • 21. Skapa ROI Saturday, November 20, 2010
  • 22. UNDERFINANSIERINGSaturday, November 20, 2010
  • 23. Helsidesuppslag: 373 449 kr 23 500 kr / mån Saturday, November 20, 2010
  • 24. TYDLIGT DEFINIERBARA MÅLSaturday, November 20, 2010
  • 25. LÅT INTE INTERNPOLITIK KNÄCKA Saturday, November 20, 2010
  • 26. månadslön + soc.avg antal bloggposter månadslön + soc.avg antal tweets månadslön + soc.avg antal FB uppdateringar Följa upp kostnad Saturday, November 20, 2010
  • 27. jämför med kostnad / förlorad kund Saturday, November 20, 2010
  • 28. Bra content + Aktivt relationsskapande + Tillräckliga resurser + Tydligt mål _______________________________ = positiv return on investment Saturday, November 20, 2010
  • 29. Tack för att du lyssnade! Saturday, November 20, 2010
  • 30. Annika Lidne twitter: annika facebook/linkedin: Annika Lidne skype: annikalidne email: annika@disruptivemedia.se mobile: 070 435 05 45 www: www.disruptivemedia.se slideshare: www.slideshare.net/annikalidne Saturday, November 20, 2010

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