Marketing through APIs

849 views

Published on

A presentation at #Webcoast in Gothenburg.

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
849
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Marketing through APIs

  1. 1. Marketing through APIs Annika Lidne @annika for Webcoast 2012-03-16Photo by @boetter / Flickr
  2. 2. Annika Lidne annika Annika Lidne annika@disruptivemedia.se | +46 (0)70 435 05 45 slides: slideshare.net/annikalidne Current projects
  3. 3. Have you checked in here?
  4. 4. 4sq. lets their users map the world. TextPhoto: DonkeyHotey/Flickr
  5. 5. This used to be your customerPhoto by Loop_oh / Flickr
  6. 6. This is your new customer Photo by JForth / Flickr
  7. 7. The new breed of companiesPhoto by gretcurtis/Flickr
  8. 8. The Age of the Ecosystem
  9. 9. The micro blogging war
  10. 10. An API horror
  11. 11. Photo by leyink / Flickr
  12. 12. Making friends fast
  13. 13. How to win ‣ Good, well-documented API ‣ Easy to find through API-sites ‣ Price for win-win ‣ Market it!
  14. 14. “The illiterate of the 21 c wont be those who cant read and write, but those who cant learn, unlearn, and relearn.” Alvin Toffler, futuristPhoto iStockPhoto
  15. 15. Thanks for listening! annika Annika Lidne annika@disruptivemedia.se | +46 (0)70 435 05 45 slides: slideshare.net/annikalidne Current projects

×