Increasing attention &sales with social media Annika Lidne for Polaris Equity 2012-11-14Photo by Sanctu / Flickr
Hi, my name is Annika annika Annika Lidne email@example.com +46 (0)70 435 05 45 Current projects / companies
Online today Web Mobile Information Relation (social /location) Transaction Service Augmented Machine-to-Machine reality (AR) (M2M)
“Social media is the democratization of content andthe understanding of the role people play in theprocess of not only reading and sharing information,but also how we share and create content for others toparticipate in.It is a change from a broadcasting model to a many-to-many model based on a conversation between authorand audience. ” Wikipedia
Social Bookmarks Comment & reputation Crowd sourced content Pictures LiveCasting - Blog platforms audio & video Wiki Blogs / conversations Music Blog communities Events Micromedia Lifestreams Documents Speciﬁc to TwitterVideo aggregation SMS / voice Video Social networks Location Niche networks Customer service Källa: Brian Solis networks
"Advertising is theprice you pay forhaving anunremarkableproduct or service." Jeff Bezos, founder & CEO, Amazon
“Marketing is dead.”"Marketing’s jobs is to “Everyone wants acreate movement and conversation. They wantinspire people to join you.” inspiration. Inspire people with your website.” “Don’t just interrupt, but interact.” “Asking about Return on Investment is the wrong question today. You should Kevin Roberts be asking about Return on Involvement.” CEO, Saatchi & Saachi
Analogue DigitalScarcity AbundancePeople Software/robotsLocal GlobalGeography Interest graphsGatekeepers Self-publishingMiddle men Aggregators Photo by Be.Futureproof / Flickr Photo by Be.Futureproof / Flickr
Radical changesImages by Sean Molin Photography, euphoria, jen-the-librarian, NeilsPhotography, USAG-Humphreys on Flickr
Radical changes demo graph social graph interest graphlocation graph situation graphImages by Sean Molin Photography, euphoria, jen-the-librarian, NeilsPhotography, USAG-Humphreys on Flickr
FOCUSCustomer retention Brand buildingCustomer support Customer acquisitionPhoto:Chris Warren 1956 / Flickr Photo: Kara Alyson / Flickr
Take awaysText Have clear and measurable goals with your Social Media investment Social Media is about building relationships through conversation, NOT selling by broadcasting Meet your customers where they are. Not where it’s most comfortable for you. Building great organic search results is an important part of the Social Media strategy
Thanks for listening! Disruptive Media helps business leaders and marketers to succeed in a fast changing world. annika Annika Lidne firstname.lastname@example.org +46 (0)70 435 05 45
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