Bisnode: Marketing through APIs

Marketing through APIs Annika Lidne @annika for Bisnode 2012-02-01Photo by @boetter / Flickr

Annika Lidne annika Annika Lidne annika@disruptivemedia.se | +46 (0)70 435 05 45 slides: slideshare.net/annikalidne Current projects

Have you checked in here?

4sq. lets their users map the world. TextPhoto: DonkeyHotey/Flickr

This used to be your customerPhoto by Loop_oh / Flickr

This is your new customer Photo by JForth / Flickr

Important culture shifts Foto av Peter Kaminski / Flickr “More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually.” Karie Willyerd & Jeanne C. Meister, HarvardBusiness.org

“Networks are sentient socialobjects. You can’t reach me if youdon’t reach my network.” - Mark Comerford

Consciousness ContentTrust Visibility (SEO / SEM) Validation

The new breed of companiesPhoto by gretcurtis/Flickr

APIs isTHE NEW BLACK for governments & authorities Their free APIs can compete with yours.

Time frames Corporation IDEA! 1w 2w 3w Proposal MEETING TESTING IDEA! Independent dev 1w 2w 3w Coding LAUNCH!

The Age of the Ecosystem

The micro blogging war

An API horror

Photo by leyink / Flickr

Photo by Laughing Squid / Flickr

Making friends fast

1 2 3 4 5 Nail the Nail the Nail the Nail the Scale it pain solution market sty biz model Pre-test: STEP 1: STEP 1: Write SELL Develop Minimum During test 1: Predict biz modeldown monetizable Feature Set Customer buying with customer pain hypothesis Hypothesis process discovery data STEP 2: STEP 2: Write SELL Test 1: Virtual Predict biz model down Big Idea Prototype Test with customer hypothesis During test 2: data Market structure discovery STEP 3: Test 2: SELL STEP 3: Quick Iteratively launch test hypothesis Prototype Test business During test 3: STEP 4: STEP 4: Quick Pilot customer SELL exploration of Test 3: Monitor biz with dev continiuos datamarket dynamics Test Solution & hypothesis ﬂow

The most misunderstood internet meme:“Fail fast”

How to win ‣ Good, well-documented API ‣ Easy to ﬁnd through API-sites ‣ Price for win-win ‣ Market it!

“The illiterate of the 21 c wont be those who cant read and write, but those who cant learn, unlearn, and relearn.” Alvin Tofﬂer, futuristPhoto iStockPhoto

Thanks for listening! annika Annika Lidne annika@disruptivemedia.se | +46 (0)70 435 05 45 slides: slideshare.net/annikalidne Current projects

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Bisnode: Marketing through APIs

by Annika Lidne on Feb 01, 2012

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Bisnode: Marketing through APIs — Presentation Transcript