12                          tenets for a                              tenets for a                              successful...
Annika Lidne            annika                    Annika Lidne       annika@disruptivemedia.se | +46 (0)70 435 05 45      ...
1. Live your passion.            Live your brand.            Photo by OliBac / Flickr.                                    ...
2. Decide your scope       Photo by DonkeyHotey & David (StandOut) / Flickr.                                              ...
3. Create product, not featurePhoto by Oskay / Flickr.   @Annika
4. Where’s the disruption?                               Solve my problem.                               Don’t pitch your ...
5. Get your customer laid, paid & made.Great products & companies do 1+ of 3 things:1) Get you laid (= sex)2) Get you paid...
6. Find your minimal viable productPhoto by Kennymatic / Flickr.   @Annika
7. Borrow and buy, don’t reinvent.Photo by Jared / Flickr.    @Annika
8. Create the WOW factor                           @Annika
9. Law of sustainable growth                                   How do you make your product self growing?Photo by AdamSelw...
10. Create contacts before you need them Photo by Greyloch / Flickr.                                 @Annika
11. Undercut the competition                              Half the price. Twice the experience.Photo by L. Marie / Flickr....
12. Sunk cost fallacy          Don’t throw good money after bad.          Know when to stop.Photo byMikeySkatie / Flickr. ...
Thanks for listening!            annika                 Annika Lidne       annika@disruptivemedia.se       +46 (0)70 435 0...
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12 tenets for a successful startup

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Presentation at #Webcoast 2012 in Gothenburg

Published in: Sports, Business
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12 tenets for a successful startup

  1. 1. 12 tenets for a tenets for a successful startup successful startupPhoto by TwoRoses / Flickr. @Annika
  2. 2. Annika Lidne annika Annika Lidne annika@disruptivemedia.se | +46 (0)70 435 05 45 Current projects
  3. 3. 1. Live your passion. Live your brand. Photo by OliBac / Flickr. @Annika
  4. 4. 2. Decide your scope Photo by DonkeyHotey & David (StandOut) / Flickr. @Annika
  5. 5. 3. Create product, not featurePhoto by Oskay / Flickr. @Annika
  6. 6. 4. Where’s the disruption? Solve my problem. Don’t pitch your solution.Photo by Pat Hawks / Flickr.
  7. 7. 5. Get your customer laid, paid & made.Great products & companies do 1+ of 3 things:1) Get you laid (= sex)2) Get you paid (=money)3) Get you made (=power)Quote from Dave McClure. Photo by See-ming Lee / Flickr. @Annika
  8. 8. 6. Find your minimal viable productPhoto by Kennymatic / Flickr. @Annika
  9. 9. 7. Borrow and buy, don’t reinvent.Photo by Jared / Flickr. @Annika
  10. 10. 8. Create the WOW factor @Annika
  11. 11. 9. Law of sustainable growth How do you make your product self growing?Photo by AdamSelwood / Flickr. @Annika
  12. 12. 10. Create contacts before you need them Photo by Greyloch / Flickr. @Annika
  13. 13. 11. Undercut the competition Half the price. Twice the experience.Photo by L. Marie / Flickr. @Annika
  14. 14. 12. Sunk cost fallacy Don’t throw good money after bad. Know when to stop.Photo byMikeySkatie / Flickr. @Annika
  15. 15. Thanks for listening! annika Annika Lidne annika@disruptivemedia.se +46 (0)70 435 05 45 Current projects
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