How to get started
Business benefits from your blogging
Beating writer's block
What's a Plug-In and which ones to use
Managing your blog
What are Widgets?
Exploring guest blogging
Getting readers for your blog and responding to comments
Blogging's fit with your other Social Media
Unleash your inner creativity
Describe your blogging status.
Blog Platform you're using (if applicable).
Biggest blogging challenges are…
3 million new blogs come on online
about the many different
Most-used platforms are: WordPress and
Blogger, followed by Tumblr.
WordPress.com has over 63 Million blogs.
There are about 63 million WordPress sites
How are we going to get YOUR blog to
Hint: We’ll discuss this today!
More than 50% of bloggers
have more than one blog!
1 in 5 bloggers updates
their blog daily
15% of bloggers spend
more than 10 hours each
week with their blog.
Don’t worry: We’ll discuss how to get a handle
on this today!
Professional bloggers maintain an average of 4
blogs at the same time!
Even though it is a dream of
many, only 27% are
actually full-time bloggers!
Professional bloggers maintain an average of 4 blogs at the
same time! Talk about time management… Even though it
is a dream of many, only 27% are actually full-time
Bloggers use an average of five different social media sites
to drive traffic to their blog. Which social media sites do
Blogging success doesn’t come overnight.
20% of bloggers have been blogging for over 6 years!
Over 80% of people prefer to read blogs in the morning!
Keep that in mind when you schedule your posts/tweets
Get traffic for your business online.
Build your brand.
Reinforce your position as a reputable expert, resource.
Provide a level of service, information.
Build your email list.
Expand your reach.
Practice or start your idea flow for other writing,
“Once We Have a Blog, We’ll Be Able to _______”
“People Read Our Blog Because It Helps Them _____”
“After Reading, We Want Blog Visitors to _______, or
“_______, _________, and _________ Will Let People
Know We Have a Blog”
“We Will Create _______ Posts Per Month, With
______ in Charge of Editorial, and _________ in
Charge of Analytics.”
“This Blog is About ________. Sample Headlines
Include _________ ….”
“This Blog Will Create Content That Will Also Feed
______, _________, and _______”
“We Will Measure the Success of The Blog by Tracking
_______, ________, and ______”
Many are free!
Most are very easy to use!
Blogging is fun!
Determine if your blog will be a stand-alone blog, or
WordPress.com is for
anyone who wants to keep
a journal type blog,
without an intention to one
day turn this into a
monetized solution. Ads
and any kind of referral
traffic which generates
revenue is not allowed in
WordPress.org is for
the more serious
operator. The number of
modifications that can be
made allows you to build a
site which meets your
For more to help you decide, see:
1. Login to your control panel.
2. Change or set your password.
3. Create your first post.
4. Delete the default “Hello world!” post.
5. Explore the control panel.
a plug-in (or plugin) is a software
component that adds a specific feature to an existing
software application. When an application supports
plug-ins, it enables customization.
Plugins extend and expand the functionality of
SEO for WordPress (Yoast)
Akismet (prevents spam in comments)
Google Analytics for WordPress
WordPress Database Backup
3D Rotating Tag Cloud
AddThis Social Share
Contact Form (WP-ContactForm)
The Notifier Reviewer plugin notifies administrator of posts
pending for review.
Widgets are a handy, easy and simple way to
add some flare to your blog. Whether you'd like
to display the number of currently online
visitors to your site or simply the weather report
for Los Angeles, you can do it with widgets.
The first rule of widgetizing your blog is - don't
FeedCount - show off the number of visitors to
your blog with this handy little button.
Google Site Translator
Open your blog or site up to readers from around the globe with
Google Site Translator. Visitors can click on their country's flag to
view any page of your blog or site in their language (English,
French, German, Spanish, and Italian sites.)
50 Great Widgets For Your Blog
Link Buildingis the process of building quality,
relevant links to your website, which in turn help your
website achieve higher ranking and drive traffic to your
Link building can be time consuming and difficult but
will optimize your website and blog.
Link Building is the difference
between the first page & the
second page, the #1 spot and the
#2 spot, the authority blogs & the
Guest blogging is used by bloggers as a
way to network with other people within
the blogosphere, grow relationships with
other blog readers, and increase traffic for
their own blogs.
There are two primary types of guest
Inviting Guest blogging on your own blog
Guest blogging on someone else's blog
Twitter is an excellent tool to share links to your
blog content and spread that content to wider
Facebook – Post to your Facebook page. Use
hashtags, now working with Facebook.
LinkedIn – Your updates & groups (know group
Pinterest - Make sure your graphics are pinable
Social Bookmarking – Offer all the major ways
Flip through any issue,
especially a current one
and find topics that you
have an opinion on.
You can quote the
original article in your
Keep it short. No time to write? Cool - they have no
time to read.
Lists rock (like this one!)
Shoot a 2-minute video. Post to YouTube. Embed with
3 lines of setup. Optimize title, tags and description
with your keywords. Boom - done.
Interview other experts. Three questions max. Post and
Interview prospective clients and customers. Promote
them and their company. Repeat. Go to bank.
Review your favorite books - both related and
unrelated to your main business.
Add an rss feed option to your blog.
Make it easy for readers to sign up. Add a subscribe
link to your website’s homepage, blogs, social
media accounts, and signature lines of your
employee’s emails. You might also consider giving
people something for free if they sign up, such as a
white paper or research report.
Remember to keep the process simple. Stay away
from long, complicated subscription forms. Name,
company, and email address are all you need.
And ENGAGE with readers:
Note, if Mari can post rep
with this many followe
you can too!
Add to your Twitter account
Decide who you want to contribute to your blog…
Figure out a realistic frequency for posting
Create a blog editorial calendar
Figure out a reminder system
image search time,
Schedule it. Stick to it.
Shoot for 2-3 updates a
and amazing things
will start to happen.
Have an electronic “junk drawer” to collect blog
ideas. It can be a running list in a Word Doc, a
series of separate mini-drafts, an excel
spreadsheet, or anything else.
Don’t forget manual “idea” collections…a folder
of pages ripped from a magazine, a note pad by
your bed for midnight inspirations.
WordPress.com or WordPress.org – A Guide To
Making The Best Decision
How to Start a Website
The 10 Best Blogging Platforms
Article about having a free Google Blogger blog attached to
your domain: How to Link My Custom Domain to Blogger, by
Jason Artman http://smallbusiness.chron.com/custom-domain-blogger-29313.html
Finding Readers for Your Blog – What We Wish We
24 Impressive Blog Plugins You Should Consider
How to install a wordpress plugin – WordPress How To
90+ Best WordPress Plugins – Want Unfair
Open Word or PPT and make a graphic from a
key phrase you pull
from your blog post
Dukeo » Blog Writing » 20 Tips for Coming Up
with Fresh Ideas
20 Tips for Coming Up with Fresh Ideas