2. Image: This Colour: The theme colour being
advertisement is for a baby pinks gives the connotation
Versace perfume call of the vulnerability of the lady
bright crystal. The wearing this perfume. However the
main image is of a lady looks alluring which shows the
alluring looking opposite of vulnerable.
women that is starring Typography: The title is in clear,
down the camera bold, sans serif font that shows up
lens. well on the faded white
Brand Name: This background. The colour of the font
Perfume is called bright is white which reflects the colour of
crystal. This the bottle which is placed above
advertisement doesn’t the bottle to steel the viewers
clearly show the focus.
product name but the
brand name which is Target Audience: for this
Versace, this is a perfume is for 18-30 year olds. I
extremely well known can tell from the young model and
brand known for its the alluring emotion on her face.
expensive product. This The young light pink colour also
is done to catch the eye reflects the young adult audience.
of Versace fans.
Code of Behaviour: The advert has a large image of a lady looking straight into the camera
looking strong yet vulnerable. She has fierce black eye makeup on to define her eyes and big back
combed hair that covers half of her face. The hair is a connotation of the 80’s which gives the poster
a vintage, high class touch. There is an image of the bottle in front of her. The bottle is a petite pink
bottle with a white crystal lid that glows and shines on the ladies face.

3. Colour: The colour of the bottle almost matches the clothing
Kiera Knightley is wearing which makes the poster subtle. The
colours represent elegance and seductiveness that also
reflects on the roles Kiera Knightley is known for playing.
Target Audience: The target audience for this advert is for
18-30 year old females. I can tell this because of actress to
represent the perfume is elegant; know for the posh roles of a
determined young lady. This gives the connotation that the
perfume is aimed at elegant females.
Brand Name: The perfume is called Coco Mademoiselle.
Mademoiselle translates to ‘miss’ which gives the
denotation that the perfume is very feminine.
Code of behaviour: Kiera Knightley is glaring at the
camera with her deep dark brown eyes as she alluringly
looks at the camera, touching the bottle lid with her creamy
pink lips. She has a cream vintage bike jacket on with her
Image: This is advertised by Kiera collar up which expresses the sophistication of her as a
Knightley; a actress known for person and gives the connotation that if you buy and wear
playing romantic roles. She holds this perfume you can be as sophisticated as miss
the bottle rested on her lower Knightley.
shoulder with her body turned side Typography: The font is a French font that looks intriguing
on facing the camera. She gives and mysterious. If this advert was a big success then the
the connotation that she is in love writing would be something that was recognisable to coco
with the perfume as Kiera is mademoiselle. The brand ‘Chanel’ is written in a bold font in
holding the bottle to her lips and white which is also the brands logo.
eyes pointing to the camera.