What is it for
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What is it for

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    What is it for What is it for Document Transcript

    • What is it for?What is the purpose of advertising production on TV? - History Quality Logo Products reports, "The very first television ad appeared on July 1, 1941 during a baseball game on a local New York channel. The 10- second ad advertised Bulova watches and cost a mere four dollars." - Types In 1978, Donald Gunn, creative director for the Leo Burnett advertising agency, categorized ads into 12 types that hold true today. They include the demo, the problem, symbolize the problem, symbolize the benefit, comparison, exemplary story, benefit causes story, testimonial, ongoing character or celebrity, associated user imagery, unique personality property and finally parody or borrowed format.A commercial advertisement on televisions is a span of televisionprogramming produced and paid for by an organization, which conveys amessage, typically to market a product or service. Advertising revenueprovides a significant portion of the funding for most privatelyowned television networks. The vast majority of television advertisementstoday consist of brief advertising spots, ranging in length from a few seconds toseveral minutes (as well as program-length infomercials). Advertisements ofthis sort have been used to promote a wide variety of goods, services andideas since the dawn of television.The purpose of advertising a product is to spread the word. Make peopleaware of the product but to also persuasively draw the attention to thewonders of the product and the memorable advertisement itself.Television ads reach targeted audiences in an effort to sell consumersproducts. Creative, imaginative and engaging ads inspire, excite, conveyinformation and generate brand loyalty. Ads personalize the relationship
    • between a business and a consumer.The impact advertisements have on peopleThrough the use of filming and editing techniques TV adverts are undeniablyinfluential! Some adverts have more of an impact on people than others thiscan because of the strong narrative, music, characters, product, duration etc.By having a strong narrative people are more likely to watch for longer as it’sintriguing exciting.Music plays an enormous part of advertisements, I think that music can makeor break the advert. Using popular mainstream music can be entertaining forthe young generation and that may be why they might like the advert somuch?!Music sets the tone and setting of an advert but also how they want theaudience to feel. Many perfume advertisements (for women) have soft gentlemusic making the product portray as a peaceful gentle product, which will thenmake the female audience feel ‘feminine’.Whereas football advertisements have an aggressive rock song used, theconnotations of this are the football chants most men sing at football matches.The rock n’ roll theme song goes better than what a soft delicate strings songwould go.Not only does the music play a big part in the advertising world but people/characters. Someone who is seen as an inspiration such as a pop star / actorcould persuade the audience to buy whatever product. A famous person has somuch power that they can influence others to buy the company’s product.However the mis leading message with this is that some people presume thatif you buy this product you will start to feel/look like that celebrity.It’s unrealistic but people buy into that advertisement more than just anyordinary model/ actor.
    • Length of a product- if the length of a product is too long people will switch offnot pay attention and will most probably be bored not only will that waste thecompanies money but it won’t be memorable to the audience but on the otherhand an extremely short advert will not provide enough time to present all theinfo about the product and enough time for the audience to store theinformation too before the next advert/programme starts.The product must be shown as it’s best in the advert or otherwise people willsee the product and company as un trustworthy and un reliable.PopularityIf the advert is successful and entertaining it will have more of an effect onpeople. People will spread the word either by word or via internet (facebook,twitter, youtube) and the fan base will grow increasing the fan base.Comedy used in an advert can be effective as people will refer the advert tobeing ‘funny’.These are a few of some adverts that have had an impact on me;
    • United KingdomIn the UK, the British Broadcasting Corporation is funded by a licence fee anddoes not screen adverts apart from the promotion of its own futureprogramming (either coming soon or the days later programming features).On the commercial channels, the amount of airtime allowed by the UKbroadcasting regulator Ofcom for advertising is an overall average of 7 minutesper hour, with limits of 12 minutes for any particular clock hour (8 minutes perhour between 6pm and 11pm). With 42-minute American exports to Britain,such as Lost, being given a one hour slot, nearly one third of the slot is takenup by adverts or trailers for other programs. Live imported television programssuch as WWE Raw show promotional material that is shown in place of U.S.advert breaks. Infomercials (known as "admags") were originally a feature ofthe regional commercial ITV stations from launch in 1955 but were banned in1963.The first advert to be shown in the UK was an advert for S.R. Toothpaste onSeptember 22, 1955 on the ITV network (its first day).[18]On 1 July 2000, TV broadcasters began requiring commercials to be deliveredto them in widescreen, an event referred to as C-Day in industry promotion ofthe change.In 2008, Ofcom announced a Review of television advertising and teleshoppingregulation, with a view to possibly changing their code, Rules on the Amountand Distribution of Advertising (RADA), which regulates the duration,frequency and restriction of adverts on television.