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Target Market Savvy. Sophisticated. Conﬁdent. Americanluxury at its very best. Anne Klein New York is a respected fashion resource for the modern woman who knows exactly whatshe wants in stylish, versatile essentials for her round-the-clock wardrobe. From superbly tailored suits separates and ﬂirty,feminine dresses, to a multitude of key pieces that build mileage into her wardrobe each season, the look is always utterly now.
SWOT Analysis❖ STRENGTHS ❖ Strong brand awareness ❖ Member of the Jones Apparel Group ❖ Quality product ❖ American designer
❖ WEAKNESS ❖ No consistent image ❖ Lack of innovation ❖ Logo is not identiﬁable ❖ Anne Klein New York Numerous ad campaigns, DESIGNED BY Ted Kim, Spring 2009 - Present owners, and design aesthetics Isabel Toledo, 2007 - 2008 left consumers confused Michael Smaldone, 2003 - 2007 Charles Nolan, 2001 - 2003 Isaac Franco, 1996 - 2001 Ken Kaufman, 1996 - 2001 ❖ Patrick Robinson, 1994 - 1996 Lack of options & versatility Richard Tyler, 1993 - 1994 Louis Dell’Ollio, 1975 - 1993 Donna Karan, 1974 - 1984 Anne Klein, 1968 - 1974 Matthew Rubinstein, 1968 - 1974 Adrian Gilbey, - Present William Frawley, - Present
❖ OPPORTUNITIES❖ Growing entry of women into professional industries❖ Opportunities for international expansion ❖ Currently < 10% of JNY sales are outside the U.S.; competitors average 28%.❖ Expand retail store base, distancing from department stores
❖ THREATS❖ Department stores introduction of private labels❖ Lower demand for Chinese-made products will beneﬁt buyers who can negotiate better rates for their manufacturing services. Cheaper manufacturing goods will beneﬁt the buyers who can pay less for products, but charge the same price to end users. Proﬁt margins will increase for the end seller.❖ JAG overall decline in revenue due to economic recession ❖ 2008 $765 million net loss ❖ 2009 $86.3 million net loss
Our Vision ❖ Back to basics- stay true to original concepts ❖ Create versatile looks for the modern woman ❖ Innovate traditional looks ❖ Meet consumer expectations & needs ❖ Add detail, embellishments ❖ Maintain quality & regenerate identity of luxury