Anne klein
Upcoming SlideShare
Loading in...5
×
 

Anne klein

on

  • 1,364 views

 

Statistics

Views

Total Views
1,364
Views on SlideShare
1,364
Embed Views
0

Actions

Likes
0
Downloads
13
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Anne klein Anne klein Presentation Transcript

  • HISTORYAnne Klein 1970
  • Inspiration"Clothes arent going to change the world. The women who wear them will." Anne Klein (1923-1974)
  • Product Offerings❖ Accessories ❖ belts, jewelry, watches, scarves, shoes, eyewear❖ Jackets & Outerwear❖ Suiting & Career Wear❖ Professional Tops & Bottoms View slide
  • Target Market Savvy. Sophisticated. Confident. Americanluxury at its very best. Anne Klein New York is a respected fashion resource for the modern woman who knows exactly whatshe wants in stylish, versatile essentials for her round-the-clock wardrobe. From superbly tailored suits separates and flirty,feminine dresses, to a multitude of key pieces that build mileage into her wardrobe each season, the look is always utterly now. View slide
  • Current Line
  • Branding Contradictions
  • SWOT Analysis❖ STRENGTHS ❖ Strong brand awareness ❖ Member of the Jones Apparel Group ❖ Quality product ❖ American designer
  • ❖ WEAKNESS ❖ No consistent image ❖ Lack of innovation ❖ Logo is not identifiable ❖ Anne Klein New York Numerous ad campaigns, DESIGNED BY Ted Kim, Spring 2009 - Present owners, and design aesthetics Isabel Toledo, 2007 - 2008 left consumers confused Michael Smaldone, 2003 - 2007 Charles Nolan, 2001 - 2003 Isaac Franco, 1996 - 2001 Ken Kaufman, 1996 - 2001 ❖ Patrick Robinson, 1994 - 1996 Lack of options & versatility Richard Tyler, 1993 - 1994 Louis Dell’Ollio, 1975 - 1993 Donna Karan, 1974 - 1984 Anne Klein, 1968 - 1974 Matthew Rubinstein, 1968 - 1974 Adrian Gilbey, - Present William Frawley, - Present
  • ❖ OPPORTUNITIES❖ Growing entry of women into professional industries❖ Opportunities for international expansion ❖ Currently < 10% of JNY sales are outside the U.S.; competitors average 28%.❖ Expand retail store base, distancing from department stores
  • ❖ THREATS❖ Department stores introduction of private labels❖ Lower demand for Chinese-made products will benefit buyers who can negotiate better rates for their manufacturing services. Cheaper manufacturing goods will benefit the buyers who can pay less for products, but charge the same price to end users. Profit margins will increase for the end seller.❖ JAG overall decline in revenue due to economic recession ❖ 2008 $765 million net loss ❖ 2009 $86.3 million net loss
  • MarketingSpring 2010
  • Our Vision ❖ Back to basics- stay true to original concepts ❖ Create versatile looks for the modern woman ❖ Innovate traditional looks ❖ Meet consumer expectations & needs ❖ Add detail, embellishments ❖ Maintain quality & regenerate identity of luxury