Anne klein

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  • Anne klein

    1. 1. HISTORYAnne Klein 1970
    2. 2. Inspiration"Clothes arent going to change the world. The women who wear them will." Anne Klein (1923-1974)
    3. 3. Product Offerings❖ Accessories ❖ belts, jewelry, watches, scarves, shoes, eyewear❖ Jackets & Outerwear❖ Suiting & Career Wear❖ Professional Tops & Bottoms
    4. 4. Target Market Savvy. Sophisticated. Confident. Americanluxury at its very best. Anne Klein New York is a respected fashion resource for the modern woman who knows exactly whatshe wants in stylish, versatile essentials for her round-the-clock wardrobe. From superbly tailored suits separates and flirty,feminine dresses, to a multitude of key pieces that build mileage into her wardrobe each season, the look is always utterly now.
    5. 5. Branding Contradictions
    6. 6. SWOT Analysis❖ STRENGTHS ❖ Strong brand awareness ❖ Quality product ❖ American designer
    7. 7. ❖ WEAKNESS ❖ No consistent image ❖ Lack of innovation ❖ Logo is not identifiable ❖ Numerous ad campaigns, owners, and design aesthetics left consumers confused ❖ Lack of options & versatility
    8. 8. ❖ OPPORTUNITIES❖ Growing entry of women into professional industries
    9. 9. ❖ THREATS
    10. 10. MarketingSpring 2010
    11. 11. COMPETITORS❖ Ann Taylor❖ Liz Claiborne❖ Banana Republic

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