Social Media Analytics Boot Camp

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How to measure your social media results and learn from the analytics.

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Social Media Analytics Boot Camp

  1. 1. ANALYTICS BOOTCAMPMeasuring your results and learning from them
  2. 2. Image: the.sprouts on flickrWhich socialmedia metricis the MOST important? it depends…
  3. 3. Image: angietorreson flickr What are you tryingto achieve?
  4. 4. # of people + their• Influence• Relevance• Interest• Passion Image: RuffLife on flickr
  5. 5. @MarthaStewart @CocktailDeeva• 2,619,826 Followers • 10,616 Followers• 7,910 Following • 4,371 Following• 4,002 Tweets • 88,640 Tweets
  6. 6. • Replies• Re-Tweets• Comments• Shares Image: deepwarren on flickr• Likes• Trackbacks
  7. 7. Image: Kerr Photography on flickr
  8. 8. Positive
  9. 9. Image: TheBusyBrain on flickrDare to Compare?
  10. 10. Image: OzinOH on flickrWebsite Analytics• Google Analytics Social Media Analytics• Wordpress Stats • SWIX• StatCounter • Sprout Social• Chartbeat • Follower Wonk• Quantcast • Klout • Twitter Counter • RetweetRank • Facebook Insights • YouTube/Slideshare Stats
  11. 11. Image: Mark Brannan on flickrListen – Experiment – Observe – Measure

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