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If a Blog Falls in the Forest: How to get your blog to make a sound

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How to create great content for your blog for beginner to intermediate bloggers. Presented by Annie from the PhD in Parenting blog (http://www.phdinparenting.com) at Blissdom Canada in October 2010.

How to create great content for your blog for beginner to intermediate bloggers. Presented by Annie from the PhD in Parenting blog (http://www.phdinparenting.com) at Blissdom Canada in October 2010.

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  • Great advice on creating great content and making sure it is found and read. I am in the process of launching some new blogs and am going to apply all of your great tips to my new projects.
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    If a Blog Falls in the Forest: How to get your blog to make a sound If a Blog Falls in the Forest: How to get your blog to make a sound Document Transcript

    • CONTENT I If a Blog Falls in the Forest? How to get your blog to make a sound Image: kcolwell on flickr
    • PANELISTS Annie PhD in Parenting www.phdinparenting.com @phdinparenting Heather Globe Trotting Mama www.globetrottingmama.com @greenwooddavis Emma Embrace the Chaos (MSN) www.embracethechaos.ca @emmawaverman Amy Hearts into Home www.HeartsIntoHome.com @Amy_Urquhart Aidan The Palinode www.thepalinode.com @palinode
    • THE SECRETS OF BLOGGING? Image: CRASH:candy on flickr IT IS AS EASY AS THIS… Image: ekai on flickr
    • ANATOMY OF A BLOG POST Image: aJ GAZMEN ツ GucciBeaR on flickr
    • TITLE: CLEVER OR LITERAL? Long- term SEO Short- term SEO Grab attention
    • TONE YOUR BODY • Unless you are a gifted writer, either: - Keep it short (less than 500 words) - Structure it and use subtitles • Put keywords in the first paragraph and bold them for SEO. • A picture tells 1000 words… • The Internet loves lists… - Top 10 ____ - 50 Reasons Why ____ - 100 Things to ____
    • STYLES Storyteller Advocate Artist Comedian Regardless of style, a good blog post…. Image credit: Storyteller = The U.S. Army (flickr), Comedian = The Bloggess on Informer twitter, Advocate = thivierr (flickr), Informer = jnthnhys (flickr), Artist = nmoira on flickr
    • …makes you think. Image credit: PhOtOnQuAnTiQuE on flickr
    • TAGS/CATEGORIES • Categories: Predefined list of topics that you write about (use to create menu). • Tags: Keywords on individual posts (tag cloud to access posts). • LinkWithin: Fun plug- in that shows users related posts that they might be interested in.
    • WANT COMMENTS? • Invite them! – Ask your readers for their opinions. – Ask your readers to share their experience. – Ask your readers to give you advice on what you should do. • Respond to them! • Reciprocate! • Please thread them! Image credit: miss miah on flickr
    • DON’T FEED THE TROLLS! Image credit: Roberto Rizzato on flickr
    • TRACKBACKS • A trackback is a link from someone else’s blog back to your site. • Sometimes your blog will “catch” it and ask you to approve it. Do you want to? • But it doesn’t necessarily catch all. • Where to place trackbacks? – Default is usually between the post and the comments, which gives them high visibility. – Some people (myself included) put them after the comments. Image credit: jenny downing on flickr
    • PROMOTING YOUR CONTENT Image credit: Anna Gay on flickr
    • SEARCH ENGINE OPTIMIZATION • Write well and write often. • Use words that people search for. • Use those words in your title, first paragraph, headings. Image credit: drinksmachine on flickr
    • SHARING THE LOVE • RSS Feed • Twitter • Facebook pages • Digg, Stumble, Reddit • “Share” button • Blog carnivals Image credit: Matt Hamm on flickr
    • FINAL TIPS • Don’t spam • Don’t steal other people’s content • Don’t be a jerk • Be authentic and transparent • Have fun!
    • PANEL DISCUSSION • What was your best post ever? • Where do you get ideas for blog posts? • How did you decide what to blog about? • How much personal information do you/should you share? • What do you need to consider when you are blogging professionally (i.e. paid by your employer and/or freelance for someone else) versus personally (100% your own blog)? • Video? Scary or a great idea? • Are there posts you wrote that you wish you had never written?
    • QUESTIONS? Image credit: Helga Weber on flickr