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  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day

Transcript

  • 1. Local SEO
  • 2. How to Rock in Local Google Search Results 2 1. Intro to local SEO 2. G+ business page 3. List your business 4. References on 3rd party websites and blogs 5. Reviews and ratings
  • 3. Why is Local SEO Important? 3  Local search substitutes yellow pages  43% of total Google searches are local  50% of mobile queries have local intent  15-20% of all searches are mobile • Prediction: in 2015 mobile search will surpass desktop search
  • 4. On a Desktop 4 Google tries to understand the intent Google knows where you are according to your computer’s IP address
  • 5. On a Mobile 5 Google knows where you are according to your mobile device’s GPRS
  • 6. When is Local SEO Relevant? 6  You have a business name  You have a local phone number matching your city’s location  You have a dedicated physical business address  You are doing face-to-face business with your customers COMPETITIVE ADVANTAGE WHEN DONE RIGHT
  • 7. Attributes of Local SEO 7 NAP • Name • Address • Phone Number • (Website) 1) Categorization 2) Listings 3) Reviews & Ratings Consistency
  • 8. How Does Google Do It?
  • 9. Here’s How 9
  • 10. 4 Tips to Improve your Local SEO
  • 11. Tip No.1 11 Create a Google+ business page
  • 12. Tip No.1 12 Who has a Google+ Business page?
  • 13. Google+ Local Business Page 13  Open a Google plus local business page  Use proper category associations  Physical Address in city of search • Business name • Address • Phone number (including local area code) • Website
  • 14. How-To 14
  • 15. How-To 15
  • 16. How-To 16
  • 17. Verify your Local G+ Page 17
  • 18. Enforcing Geo Indicators 18 • Link on your G+ local page to your website • Use full address as used on G+ and on your website • Include in your SEO <title> tag the geo location
  • 19. Tip No.2 19 List your Business
  • 20. Listings 20  Listings are the key component of the ranking algorithms for local results  Build consistent structured lists from authoritative, trustworthy and industry- relevant sources • Business name • Address • Phone number • Website  Don’t spam – only submit relevant listings
  • 21. List your Business 21  Data aggregators  Local search engines  E.g. yelp, Foursquare  Locally focused directories  E.g. Yahoo’s regional directory  Industry-focused directories  E.g. london-eating.co.uk
  • 22. Managing your Listings 22  Setup a sheet with your business details keeping it consistent across the board  Do not create more than one listing for each business directory  Clean up duplicate listings and fix the citation data – important!
  • 23. Tip No.3 23 References in 3rd Party Sites & Blogs
  • 24. References 24  Local blogs  Local newspapers  Local TV sites  Regional portals
  • 25. Leverage your Competitors Listings 25  Find out where your competitors are listed  Type the following into Google search –  Bob’s bakery “31st street” –site:bobs-bakery.com  Check out citations/listings of your competitors by using tools e.g.  whitespark.ca  brightlocal.com/seo-tools/citation-tracker/
  • 26. Tip No.4 26 Get reviews for your business
  • 27. Keyword Research – Step By Step 27  Encourage your customers to write reviews  Diverse review profile  Industry-specific reviews Important: Review your reviews!!!
  • 28. G+ Reviews 28  Reviews can be displayed in the Search Result Page
  • 29. Further Resources to Read 29 http://moz.com/learn/local/ http://moz.com/local-search-ranking-factors http://moz.com/blog/finding-and-building-citations-like-an-agency