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Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
Local SEO
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Local SEO

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  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Transcript

    • 1. Local SEO
    • 2. How to Rock in Local Google Search Results 2 1. Intro to local SEO 2. G+ business page 3. List your business 4. References on 3rd party websites and blogs 5. Reviews and ratings
    • 3. Why is Local SEO Important? 3  Local search substitutes yellow pages  43% of total Google searches are local  50% of mobile queries have local intent  15-20% of all searches are mobile • Prediction: in 2015 mobile search will surpass desktop search
    • 4. On a Desktop 4 Google tries to understand the intent Google knows where you are according to your computer’s IP address
    • 5. On a Mobile 5 Google knows where you are according to your mobile device’s GPRS
    • 6. When is Local SEO Relevant? 6  You have a business name  You have a local phone number matching your city’s location  You have a dedicated physical business address  You are doing face-to-face business with your customers COMPETITIVE ADVANTAGE WHEN DONE RIGHT
    • 7. Attributes of Local SEO 7 NAP • Name • Address • Phone Number • (Website) 1) Categorization 2) Listings 3) Reviews & Ratings Consistency
    • 8. How Does Google Do It?
    • 9. Here’s How 9
    • 10. 4 Tips to Improve your Local SEO
    • 11. Tip No.1 11 Create a Google+ business page
    • 12. Tip No.1 12 Who has a Google+ Business page?
    • 13. Google+ Local Business Page 13  Open a Google plus local business page  Use proper category associations  Physical Address in city of search • Business name • Address • Phone number (including local area code) • Website
    • 14. How-To 14
    • 15. How-To 15
    • 16. How-To 16
    • 17. Verify your Local G+ Page 17
    • 18. Enforcing Geo Indicators 18 • Link on your G+ local page to your website • Use full address as used on G+ and on your website • Include in your SEO <title> tag the geo location
    • 19. Tip No.2 19 List your Business
    • 20. Listings 20  Listings are the key component of the ranking algorithms for local results  Build consistent structured lists from authoritative, trustworthy and industry- relevant sources • Business name • Address • Phone number • Website  Don’t spam – only submit relevant listings
    • 21. List your Business 21  Data aggregators  Local search engines  E.g. yelp, Foursquare  Locally focused directories  E.g. Yahoo’s regional directory  Industry-focused directories  E.g. london-eating.co.uk
    • 22. Managing your Listings 22  Setup a sheet with your business details keeping it consistent across the board  Do not create more than one listing for each business directory  Clean up duplicate listings and fix the citation data – important!
    • 23. Tip No.3 23 References in 3rd Party Sites & Blogs
    • 24. References 24  Local blogs  Local newspapers  Local TV sites  Regional portals
    • 25. Leverage your Competitors Listings 25  Find out where your competitors are listed  Type the following into Google search –  Bob’s bakery “31st street” –site:bobs-bakery.com  Check out citations/listings of your competitors by using tools e.g.  whitespark.ca  brightlocal.com/seo-tools/citation-tracker/
    • 26. Tip No.4 26 Get reviews for your business
    • 27. Keyword Research – Step By Step 27  Encourage your customers to write reviews  Diverse review profile  Industry-specific reviews Important: Review your reviews!!!
    • 28. G+ Reviews 28  Reviews can be displayed in the Search Result Page
    • 29. Further Resources to Read 29 http://moz.com/learn/local/ http://moz.com/local-search-ranking-factors http://moz.com/blog/finding-and-building-citations-like-an-agency

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