Local SEO
How to Rock in Local
Google Search Results
2
1. Intro to local SEO
2. G+ business page
3. List your business
4. References...
Why is Local SEO Important?
3
 Local search substitutes yellow
pages
 43% of total Google searches are
local
 50% of mo...
On a Desktop
4
Google tries to
understand
the intent
Google knows where
you are according to
your computer’s IP
address
On a Mobile
5
Google knows where
you are according to
your mobile device’s
GPRS
When is Local SEO Relevant?
6
 You have a business name
 You have a local phone number matching your city’s
location
 Y...
Attributes of Local SEO
7
NAP
• Name
• Address
• Phone Number
• (Website)
1) Categorization
2) Listings
3) Reviews & Ratin...
How Does Google Do It?
Here’s How
9
4 Tips to Improve
your Local SEO
Tip No.1
11
Create a Google+ business page
Tip No.1
12
Who has a Google+
Business page?
Google+ Local Business Page
13
 Open a Google plus local business page
 Use proper category associations
 Physical Addr...
How-To
14
How-To
15
How-To
16
Verify your Local G+ Page
17
Enforcing Geo Indicators
18
• Link on your G+ local page to
your website
• Use full address as used on
G+ and on your
webs...
Tip No.2
19
List your Business
Listings
20
 Listings are the key component of the
ranking algorithms for local results
 Build consistent structured lis...
List your Business
21
 Data aggregators
 Local search engines
 E.g. yelp, Foursquare
 Locally focused directories
 E....
Managing your Listings
22
 Setup a sheet with your business details keeping it consistent across the
board
 Do not creat...
Tip No.3
23
References in 3rd Party Sites & Blogs
References
24
 Local blogs
 Local newspapers
 Local TV sites
 Regional portals
Leverage your Competitors Listings
25
 Find out where your competitors are listed
 Type the following into Google search...
Tip No.4
26
Get reviews for your business
Keyword Research – Step By Step
27
 Encourage your customers to
write reviews
 Diverse review profile
 Industry-specifi...
G+ Reviews
28
 Reviews can be displayed
in the Search Result Page
Further Resources to Read
29
http://moz.com/learn/local/
http://moz.com/local-search-ranking-factors
http://moz.com/blog/f...
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  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Time 60 seconds
    - What we have built is really big
    - Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
    - Adding 1mm new users each month
    - Largest mobile platform
    - Already have more than 5mm app installations since launching App Market in October
    - More than half a million premium subscriptions
    - Our users add nearly 1TB of data each day
  • Transcript of "Local SEO"

    1. 1. Local SEO
    2. 2. How to Rock in Local Google Search Results 2 1. Intro to local SEO 2. G+ business page 3. List your business 4. References on 3rd party websites and blogs 5. Reviews and ratings
    3. 3. Why is Local SEO Important? 3  Local search substitutes yellow pages  43% of total Google searches are local  50% of mobile queries have local intent  15-20% of all searches are mobile • Prediction: in 2015 mobile search will surpass desktop search
    4. 4. On a Desktop 4 Google tries to understand the intent Google knows where you are according to your computer’s IP address
    5. 5. On a Mobile 5 Google knows where you are according to your mobile device’s GPRS
    6. 6. When is Local SEO Relevant? 6  You have a business name  You have a local phone number matching your city’s location  You have a dedicated physical business address  You are doing face-to-face business with your customers COMPETITIVE ADVANTAGE WHEN DONE RIGHT
    7. 7. Attributes of Local SEO 7 NAP • Name • Address • Phone Number • (Website) 1) Categorization 2) Listings 3) Reviews & Ratings Consistency
    8. 8. How Does Google Do It?
    9. 9. Here’s How 9
    10. 10. 4 Tips to Improve your Local SEO
    11. 11. Tip No.1 11 Create a Google+ business page
    12. 12. Tip No.1 12 Who has a Google+ Business page?
    13. 13. Google+ Local Business Page 13  Open a Google plus local business page  Use proper category associations  Physical Address in city of search • Business name • Address • Phone number (including local area code) • Website
    14. 14. How-To 14
    15. 15. How-To 15
    16. 16. How-To 16
    17. 17. Verify your Local G+ Page 17
    18. 18. Enforcing Geo Indicators 18 • Link on your G+ local page to your website • Use full address as used on G+ and on your website • Include in your SEO <title> tag the geo location
    19. 19. Tip No.2 19 List your Business
    20. 20. Listings 20  Listings are the key component of the ranking algorithms for local results  Build consistent structured lists from authoritative, trustworthy and industry- relevant sources • Business name • Address • Phone number • Website  Don’t spam – only submit relevant listings
    21. 21. List your Business 21  Data aggregators  Local search engines  E.g. yelp, Foursquare  Locally focused directories  E.g. Yahoo’s regional directory  Industry-focused directories  E.g. london-eating.co.uk
    22. 22. Managing your Listings 22  Setup a sheet with your business details keeping it consistent across the board  Do not create more than one listing for each business directory  Clean up duplicate listings and fix the citation data – important!
    23. 23. Tip No.3 23 References in 3rd Party Sites & Blogs
    24. 24. References 24  Local blogs  Local newspapers  Local TV sites  Regional portals
    25. 25. Leverage your Competitors Listings 25  Find out where your competitors are listed  Type the following into Google search –  Bob’s bakery “31st street” –site:bobs-bakery.com  Check out citations/listings of your competitors by using tools e.g.  whitespark.ca  brightlocal.com/seo-tools/citation-tracker/
    26. 26. Tip No.4 26 Get reviews for your business
    27. 27. Keyword Research – Step By Step 27  Encourage your customers to write reviews  Diverse review profile  Industry-specific reviews Important: Review your reviews!!!
    28. 28. G+ Reviews 28  Reviews can be displayed in the Search Result Page
    29. 29. Further Resources to Read 29 http://moz.com/learn/local/ http://moz.com/local-search-ranking-factors http://moz.com/blog/finding-and-building-citations-like-an-agency

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