Social media for the travel industry

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The travel and hotel can use social media marketing with complete confidence to boost brand awareness, user engagement and loyalty and create brand advocacy across all channels.

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Social media for the travel industry

  1. 1. Why is social media marketing important for my business? Swfléocial Media the source on social media
  2. 2. How big a deal is SMM? ‘ More than 170 Million blogs are being tracked by Technorati * An estimated 15 billion videos are being watched per month oniine * And more than 130 Million users are on Twitter * More than 500 Million users are on Facebookl (est: 1.2 Billion by March 201 1) 80% of Twitter 8: 35% of Facebook usage is Via Mobile Devices
  3. 3. Amazing Facts! 0 More people between the ages of 35 and 65 spend time on social media than watching television! 0 The 35 to 65 age group is the fastest growing demographic on Facebook! 0 Social Media users spend an average of 51 minutes a day on social sites 0 84% of people get their travel recommendations online — even if they book offline!
  4. 4. Types of Social Media _ to >- m as . u.. .un. .., g. _.. ._ 3.. .”. .. __, - M. . m. ... m nnlh -«mm. .. . »I~u~u-s: "., ‘:Jweuop_umj"" W " __ X -Nv1l). « Luv ' "!5'°1L°I-<0"! j ac 1 — n- 2 Z -»~~ 2-3-so_ z——. %_n‘; _.. .. ". ‘w—« n>. u.. {O5v«*! "! Irv an-at _ . .uowu£-: »'v—-- I-~—-». ~ C i E KW“ . .,. . 1;-u . ,,, { rat. I -I -§i_u__v_: 3.. ... . ~-« €33 — C4 3°)? -. ... ... _o flit. won. (. !!‘°°"'*) can 9 —v~ j r < Z-wed-"AK 3'» . '.. .. _. .'. . i 4 , -- = -~'- <. :vA talk - C —Sc-10990’ 'u-L1 1. ~ 1.»: -.. --«. ~_-. . anm ‘jg 5‘-“((1 Inn-zen 4-av. '5’ , ii/ -l w " cuu-nsmo '°‘'' 3% l°V9“'° C aw! --4 may. mm a . ... .- — in. .. - ‘ _ My . ‘mm ,1 . . W. ‘ V ‘g, __m n-v-A-=12 -r-v-M» i. .. -: -----u :15!! ! ~-urn: I . ... j 2.-2m~-- cam its Kw mi Social (Community) Business Networking Micro—blogging Blogs + syndication Social Bookmarking Article Aggregation + syndication Video Aggregation + syndication Photosharing Regional Social News Aggregators Forums Online TV and Radio
  5. 5. ©FractaI Magic Marketing Add in other Social engines as applicable feedburner
  6. 6. Social Media can increase activity around these top goals: 1. Website Traffic and User Conversion 2. Page Views and Ad Exposure 3. Brand Awareness (softer approach — take longer to build — higher retention rate 4. Positive Brand association and customer loyalty 5. Reputation Management 6. Broader Customer reach 7. ‘Word of Mouse’ becomes ‘Word of Mouth’ 8. Search Engine Ranking (social search engines)
  7. 7. How to use Social Media: . Llstenl Reputation management, trends, user wants, needs and responses to your campaigns . Connect — engage +_ build rapport . COIIVCFSC — create and add to conversation 0 Contribute — Add Value
  8. 8. What Social Media does for brands 0 Develops rapport l-- . ~. i. Social Media 3 'mtn*mm"IRUST' * ' ' 0 Gain respect and authority 0 Create and build trusted relationship with your : followers and “likers” ' __O I ' * ' : 0 Buzz—friends, likers and followers spread news , Orgurnoflam road 90 hold llusl -an auluholdon nvwm wiw homporoncv updates for you on and off line!
  9. 9. WHAT HAS MOTIVATED YOU TO “LIKE” A COMPANY, BRAND, OR ASSOCIATION ON FACEBOOK? 90% To receive discounts and promouons To show my suppon for the company to others To get a “freebie” ie. g.. free samples, couponi To stay informed about the activities of a company To get updates on future products To get updates on upcoming sales For fun or entertainment To get access to exclusive content Someone recommended it to me To Ieam more about the company 13% For education about company topics To interact (e. g.. share ideas. provide feedbacki
  10. 10. Online Travel Sales 0 Online travel sales will represent 41% of total travel sales by 2008* 0 A further 38% of consumers make their decision online, but purchase offline** 0 This means that over 80% of travel sales will either be made online, or strongly influenced by online
  11. 11. Social Media for Travel Industry Click & watch: 0 http: / / news. bbc. co. uk/ 2 / hi/ programmes / fast track/ 9075 804.stm
  12. 12. Hotel Websites’ Social Network Referral Share 8. Conversion Rate (% & Conversi-: ~n Ra‘. -3 of/1. Reierra‘s to Hctel Vli'ebs". es ocirng from Networks, Feb '03 — Feb '09) °°’“P°‘“ Ti i% Share of Tote‘ Rekrra's from Soda‘ Networks (let axis) Cc~nvers‘i: ~n Rate of Reierras from Soda‘ Networks (right axis)
  13. 13. “In 2010, offline travel distribution will grow faster than online for the first time since the rise of online travel” - according to a new report, PhoCusWright's US Online Travel Overview Tenth Edition.
  14. 14. Who’s hot in social media? ‘ ]etblue — provides prompt and personal services ‘ Visit Britain — tweets new attractsions, ticket discounts and festivals ‘ BootsnAll — shares best travel deals and intriguing travel tales and articles
  15. 15. Social Sharing Ideas for the Travel Industry . Image Sharing (Flickr, Photobucket, Facebook Pages. publish photo’s regularly, encourage guests to upload and tag personal photo’s + photo competitions. . (Onsite and on Facebook Pages) Communicating with your audience year round — sharing great travel tips, history of the area, shopping tips, places reviews, random local facts, festivalsand activity information, hotel specials, etc. . . VidCO Tours virtual tours of hotels, scenery, beaches, shopping district, attractions, roaming reporter (in hotel). . . . Custom GOOglC Maps create a custom Google Map for a specific location i. g. a visual itinerary including: accommodation, nearby restaurants, museums, parks, beaches, shopping etc. .
  16. 16. Facebook/ Twitter conversations and added value to your clients/ customers, surveys, competitions, sharing, answering questions, the ‘voice’ of the brand. . . Location Services Facebook Places, Foursquare — can combine value added offerings and specials with ‘checkins’ Article Syndication and Aggregation sharing great local information on article syndication sites all linking back to our site e. . S uidoo can often be icked u b V g ‘I P P Y offline magazines Press Releases online press releases on a monthly basis can often be picked up by offline magazines and news papers
  17. 17. Visits, Views, Followers, Fans, Subscribers, Brand mentions Share of voice, Sentiment, (Radian 6) N n u e n C e Top lnfluencers Report Clicks, Retweets, Shares, E n ga g e m e I1 t @replies, DMs, wall posts, comments A , Content downloads, Webinar Ct I O n/ , attendees, Lead Generation C 0 n V e rt T Forms, Pitches/ Proposals -I-rack repeat Online sales, Phone sales, in- business and retention per5°" sales
  18. 18. 90% of social media is just showing up. It's the other half that's hard.

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