Originally we wanted to chose a rock band and a more upbeat song but we heard this song and decided it would be more suitable for what we want to achieve from a music video.
There was a non-acoustic version of this song which had a completely different vibe to it, we could still use this but we think we will go with the acoustic version as its more powerful.
The genre of this band is Indie/Acoustic.
By choosing this genre it means we have quite a wide variety of features and ideas for our music video.
We think that the genre that most appropriate for the music video would be narrative as this is the typical genre used for Indie bands. By using narrative it means we can produce a detailed storyboard and when it comes to filming there are lots of different features we can use.
The target audience for our music video would be young people aged 13-25. The reason we think this is because from 13 years old people have a more independent choice of their music. The lyrics are quite complex meaning they also appeal to the older spectrum of young people.
In our music video we plan to have 2 people in a relationship going through a break up. There will be some arguing between them.
There will be shots of them alone singing to the lyrics, the girl will sing some of the lyrics as well to give a different twist to the story.
We will use a black and white effect when there are flashbacks to represent the difference in time.
We will also use solo shots of the man playing a guitar.
We are considering using a shot of a band set up with 4 members to represent the band.