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A network of gardens established to “share the rate and diverse garden experiences of Grey and Bruce Counties”.
It started with approximately10 gardens and grew to over 40 in just three years.
They now produce over 35,000 copies of a four colour brochure each year and have a web site.
The largest gardens can accommodate group tours, sell garden products or plants, have admission fees and are open for set days and hours.
Membership fees cover most of the costs associated with the website and brochure.
Rural Gardens Logo
“ Rural Ramble” – A self-guided family tour of agriculture and rural living in the Ottawa Valley
2004 marks the 10 th year for the Ottawa Valley’s Rural Ramble, held on a fall weekend.
The tour attracts some 3,000 visitors.
For $10 a person (children are free), families can visit almost 30 sites including orchards, Farmers Markets, speciality stores, soap makers, farms, sugar bushes and gardens.
Rural Ramble is coordinated by the Ottawa Valley Tourism Association and designed to commemorate agriculture and rural living.
Sherbrooke Village, Nova Scotia – How a special event can create demand, even in the winter!
Sherbrooke’s Old Fashioned Christmas event has become a resounding success in just 7 years.
In two weekends, the event attracted 7,000 visitors in 2003 – and this in a small village that is more than an hour from the nearest significant community and 2 ½ hours from Halifax!
Visitors come from across Nova Scotia and bus tours come from out-of-province. Visitors spend an estimated $100,000 in the community over the 4 days.
The Colorado Story – What happens when you stop marketing
The Colorado Tourism Board had an annual budget of $13 million in 1993, from a tax on accommodations.
The tax was eliminated that year as a result of a referendum, and subsequently there was a cut in the Board’s budget.
From 1993 to 1997, Colorado’s share of domestic pleasure travel dropped 30%. This cost US$2.4 billion in lost revenue and US$134 million in lost taxes in 1997 alone.
The New Jersey Story – How tourism marketing can have a significant ROI!
New Jersey’s former governor, Christie Whitman, was a big tourism supporter – but not when she first took office! She initially cancelled the State’s tourism budget altogether.
Then research showed that the state’s 1991 advertising program, worth $4.5 million, generated an extra $485 million in tourism spending and $61 million in State taxes, a return on investment of almost 14 times.
By 1999, total tourism receipts had risen to $27.7 billion. And every $1 spent on tourism advertising generated $23 in tax revenues for the state.