Believing that workforce development and economic development are inextricably linked, the Fox Valley Workforce Development Board, in partnership with the Bay Area Workforce Development Board and other agencies, commissioned an economic development study of a 17 county area in Northeast Wisconsin.
Build partnerships, including cooperation and coordination between area business organizations, municipalities, and metropolitan areas
Incorporate results of study into future strategic planning
Create stronger linkages between companies for doing business within this region
Develop sound future economic and workforce strategies, creating jobs that pay well and have bright futures.
Who are the partners for the NEW Economic Opportunity Study?
The major partners for the NEW Economic Opportunity Study are the Fox Valley and Bay Area Workforce Development Boards, county UW-Extension services, East Central and Bay Lakes Regional Planning Commissions, private sector business, local chambers of commerce, the Northeast Wisconsin Regional Economic Partnership, and other area economic development groups. This consortium is continually seeking to bring new partners to the table.
NEW Economic Opportunity Study Subregions Highway 41/141 North Subregion: Florence Marinette Oconto Highway 22 Subregion: Menominee Shawano Waupaca Fox Valley Rural Subregion: Waushara Green Lake Marquette Lakeshore Subregion: Door Kewaunee Manitowoc Sheboygan Fox Valley Urban Subregion: Brown Outagamie Calumet Winnebago Fond du Lac
Benchmarking Trends – Per Capita Income Source: Wisconsin Department of Revenue, Economic Outlook Appendices; August, 2002; *REIS 1969-2001, BEA; 2002. Compiled by Bay Lake and East Central RPCs, 2003. 84% Percent of Wisconin Average 82% Percent of US Average $24,987 N.E.W. Study Area (avg. of 17 counties) 97% Percent of US Average $29,923 Wisconsin 2001 Per Capita Income (dollars) NEW Per Capita Income and Percent of U.S. Average
Winnebago County Commuting Patterns 468 to Green Lake 460 to Waupaca 570 to Calumet 60,429 Stay 669 to Brown Workers Commuting Out 1,506 to elsewhere 163 to Waushara 2,544 to Fond du Lac 14,300 to Outagamie
Winnebago County Commuting Patterns 890 from Green Lake 1,307 from Waupaca 3,423 from Calumet 60,429 Stay 859 from Brown Workers Commuting In 1,828 from elsewhere 1,162 from Waushara 2,721 from Fond du Lac 15,233 from Outagamie
Top 10 Industry Groups in Winnebago County 3,038 189 Ambulatory health care services * = data suppressed to maintain confidentiality. Source = WI DWD, County Profiles, 2004 2,776 38 Nursing & residential care facilities 2,993 213 Professional & technical services 3,077 3 Hospitals 3,108 117 Administrative & support services 3,580 30 Management of companies & enterprises 3,731 12 Transportation equipment manufacturing 4,677 252 Food services & drinking places 5,482 22 Educational Services 6,687 36 Paper manufacturing Employees Employers Industry Group
Winnebago County Commodity Flows 1996 Truck Commodity Tonnages Imported by Winnebago County from ECWRPC Counties and Adjacent Counties Study Area Total: 3,812,494 Tons Washington 66,654 Dodge 68,346 Columbia 39,547 Fond du Lac 178,361 Sheboygan 165,460 Manitowoc 90,662 Green Lake 54,907 Marquette 6,242 Calumet 69,714 Brown 363,973 Adams 4,326 Winnebago 838,189 Waushara 32,821 Portage 42,269 Waupaca 65,312 Marathon 103,912 Shawano 22,183 Menominee 7,202 Oconto 19,005 Langlade 9,200 Source: WisDOT, 2004 Dane 252,585 Ozaukee 50,679 Milwaukee 921,638 Outagamie 339,307
Study area includes: Adams, Brown, Calumet, Columbia, Dane, Dodge, Fond du Lac, Green Lake, Langlade, Manitowoc, Marathon, Marquette, Menominee, Milwaukee, Oconto, Outagamie, Ozaukee, Portage, Shawano, Sheboygan, Washington, Waupaca, Waushara, and Winnebago Counties. Source: Wisconsin Department of Transportation, 2004 11.8 Outagamie 16.1 Milwaukee 18.7 Winnebago TOTAL COMMODITIES 9.5 Brown 14.9 Milwaukee 35.8 Outagamie Secondary traffic 8.3 Winnebago 17.6 Dane 24.3 Milwaukee Waste or scrap materials 7.4 Ozaukee 11.5 Dane 56.7 Milwaukee Miscellaneous manufacturing products 1.0 Brown 30.0 Dane 68.3 Milwaukee Instruments - Photographic or optical goods 18.2 Dane 20.9 Milwaukee 29.1 Dodge Transportation equipment 11.5 Ozaukee 15.9 Winnebago 46.8 Milwaukee Electrical machinery, equipment, or supplies 8.4 Dane 13.1 Fond du Lac 41.1 Milwaukee Machinery - other than electrical 2.0 Brown and Ozaukee 19.0 Washington 68.9 Milwaukee Fabricated metal products 6.5 Calumet and Winnebago 9.3 Waupaca 52.9 Milwaukee Primary metal products 4.4 Fond du Lac 17.5 Winnebago 64.8 Milwaukee Clay, concrete, glass or stone products 18.7 Manitowoc 19.5 Sheboygan 25.2 Milwaukee Rubber or miscellaneous plastic products 0.6 Outagamie 6.6 Portage 91.9 Winnebago Petroleum or coal products 8.1 Washington 18.9 Dane 49.8 Milwaukee Chemicals 14.7 Winnebago 17.6 Dane 35.9 Milwaukee Printed matter 18.5 Brown 23.8 Outagamie 25.0 Winnebago Pulp, paper or allied products 15.3 Dodge 16.5 Manitowoc 29.0 Dane Furniture or fixtures 11.6 Waushara 11.7 Menominee 12.1 Langlade Lumber or wood products 100.0 Milwaukee Apparel or other finished textile products 12.4 Fond du Lac 20.3 Outagamie 64.4 Milwaukee Textile mill products 11.1 Dane 16.7 Milwaukee 19.4 Brown Food or kindred products 6.9 Winnebago 38.1 Calumet 40.0 Fond du Lac Nonmetallic minerals, exc. fuels 11.7 Fond du Lac 14.0 Outagamie 31.2 Winnebago Farm Products % 3rd % 2nd % 1st 1996 Winnebago County Imports by Commodity and County of Origin
Winnebago County Commodity Flows 1996 Truck Commodity Tonnages Exported by Winnebago County to ECWRPC Counties and Adjacent Counties Study Area Total: 4,476,141 Tons Washington 39,306 Dodge 56,943 Columbia 74,877 Fond du Lac 355,989 Sheboygan 119,511 Manitowoc 31,334 Green Lake 14,739 Marquette 68,770 Calumet 252,654 Brown 254,396 Adams 55,347 Winnebago 838,189 Waushara 110,747 Portage 159,897 Waupaca 96,281 Marathon 177,293 Shawano 25,545 Menominee 94,147 Oconto 20,909 Langlade 103,936 Source: WisDOT, 2004 Dane 253,123 Ozaukee 22,902 Milwaukee 720,600 Outagamie 528,706
Study area includes: Adams, Brown, Calumet, Columbia, Dane, Dodge, Fond du Lac, Green Lake, Langlade, Manitowoc, Marathon, Marquette, Menominee, Milwaukee, Oconto, Outagamie, Ozaukee, Portage, Shawano, Sheboygan, Washington, Waupaca, Waushara, and Winnebago Counties. Source: Wisconsin Department of Transportation, 2004 9.5 Brown 22.0 Winnebago 24.2 Milwaukee TOTAL COMMODITIES 10.4 Brown 14.1 Winnebago 25.4 Milwaukee Secondary traffic 13.5 Outagamie 17.8 Winnebago 24.5 Waushara Waste or scrap materials 0.2 Brown 1.1 Dane 98.4 Milwaukee Miscellaneous manufacturing products 0.1 Marathon, Outagamie, Sheboygan, Washington, and Winnebago 1.0 Dane 98.5 Milwaukee Instruments - Photographic or optical goods 3.3 Brown 9.7 Dane 70.8 Milwaukee Transportation equipment 4.2 Winnebago 8.4 Dane 60.6 Milwaukee Electrical machinery, equipment, or supplies 2.0 Winnebago 4.4 Dane 88.3 Milwaukee Machinery - other than electrical 1.6 Marathon 3.0 Dane 92.8 Milwaukee Fabricated metal products 4.1 Washington 6.2 Dane 56.4 Milwaukee Primary metal products 5.3 Outagamie 11.7 Milwaukee 73.3 Winnebago Clay, concrete, glass or stone products 100.0 Milwaukee Leather or leather products 1.1 Marathon, Oconto, Sheboygan, and Winnebago 5.6 Dane 89.9 Milwaukee Rubber or miscellaneous plastic products 10.9 Outagamie 12.5 Brown 41.8 Winnebago Petroleum or coal products 6.8 Sheboygan 11.6 Dane 56.6 Milwaukee Chemicals 6.1 Winnebago 12.3 Dane 48.0 Milwaukee Printed matter 10.2 Brown 11.6 Dane 32.5 Milwaukee Pulp, paper or allied products 0.1 Outagamie and Sheboygan 0.3 Dane 99.4 Milwaukee Furniture or fixtures 9.0 Dane 17.7 Winnebago 34.3 Milwaukee Lumber or wood products 100.0 Milwaukee Apparel or other finished textile products 2.1 Dane 3.9 Sheboygan 94.0 Milwaukee Textile mill products 11.0 Outagamie 13.1 Green Lake 25.4 Milwaukee Food or kindred products 16.0 Fond du Lac 21.0 Outagamie 37.2 Winnebago Nonmetallic minerals, exc. fuels 7.9 Outagamie 17.7 Winnebago 43.2 Milwaukee Farm Products % 3rd % 2nd % 1st 1996 Winnebago County Exports by Commodity and County of Destination
Premise of the Study: Old Economy vs. New Economy
The model for future economic prosperity has changed. In the previous model (Old Economy) the production of goods was based upon proximity to raw materials and limited distribution channels. Abundant labor chased growing businesses. Capital supplanted labor to increase productivity and, in turn, profits and wages.
The new model (New Economy) is based on ideas, creativity, and innovation. Now successful businesses chase a scarcity of skilled workers. Skilled workers are attracted to places with high qualities of life and rich cultural and recreational environments.
The Old Economy was based upon a competitive cost race to the bottom to secure and hold markets. The competition has become so fierce that is has constricted community wealth and the means to supply government services and maintain a high quality of life. NEW needs to abandon this economic development model.
The New Economy is based upon knowledge and abundance theory, the concept that collaboration will grow the pie sufficiently large enough to serve an ample piece to everyone. A skilled workforce is imperative in this economic model. Creativity and innovation coupled with entrepreneurship and risk capital generate high value-added products. These products yield higher margins, better pay, and more community wealth. NEW needs to embrace this economic development model.
Roll Out an Internal Northeast Wisconsin Image Campaign
Roll Out an External Northeast Wisconsin Image Campaign
Strategy V – Promote Industry Cluster Development
Look to grow existing cluster through new technologies
Look to create new clusters built on the latest technologies
Look to combine New Economy building blocks for clusters of the future
Strategy V – Promote Industry Cluster Development: Present Clusters
Publishing and Printing
Strategy V – Promote Industry Cluster Development: Potential Clusters
Automated Manufacturing Technology
Machine Tool Design
Education and Workforce Training Services
Other Clusters-upon the building blocks of education, research, capital, entrepreneurship and quality of life.
Current Important Industry Sectors in the Subregion
Automotive dealers and service stations
Cheese, natural and processed
Doctors and dentists
Eating and drinking
General merchandise stores
Internal combustion engines, N.E.C.
Motor freight transport and warehousing
Paper mills except building paper
Paper, coated and laminated, N.E.C.
Sanitary paper products
Implementation Guided by NEW CORE (Coalition on the Regional Economy) Key regional stakeholder organizations come together to form NEW Coalition on the Regional Economy.
Committee is charged to:
Develop a vision for implementing the Northeast Wisconsin (NEW) Economic Opportunity Study.
Develop a structure for carrying out this vision.
Ensure buy-in from local and regional stakeholders.
Maintain broad-based, two-way communication with identified stakeholders in Northeast Wisconsin.
When appropriate, file recommendations for change and requests for funding with state, county, and local government offices and other applicable organizations.
Tribal Governments Municipal Governments County Governments Northeast Wisconsin Chambers Coalition UW – Extension East Central & Bay-Lake RPCs NEWEDP (CEO group) NEWERA NEWREP Bay Area Workforce Development Board Fox Valley Workforce Development Board NEW CORE (Coalition On the Regional Economy) K – 12 Education
NEW CORE Priorities for Implementing NEW EOS NEW CORE subgroup led by Kathi Seifert 1 2C – Form a Regional Economic Development Authority around New Economy Construct NEWREP, NEWERA, NEWCC 2 2B – Form Collaborative Initiatives around New Economy Assets Kathi Seifert 1 2A – Create a NEW Vision to Broaden the Collaborative Structure Move to a Collaborative Economic Development Construct CESA, NEWERA, NACo 2 1E – Install State-of-the-Art Communications Technology CEO Group 1 1D – Increase Access to Risk and Growth Capital NEWERA, NEWREP, WIN, CESAs, WDBs 1 1C – Instill Entrepreneurism NEWERA (with WiSys) and CEO group. 2 1B – Redouble R&D NEWERA G 1A – Advance Educational Attainment Move to a New Economy Construct Responsibility Priority Tactic
NEW CORE Priorities for Implementing NEW EOS Responsibility Priority Tactic NEWREP and CEO group 1 1 – Promote Industry Cluster Development Promote Industry Cluster Development CEO group 2 4B – Roll Out an External NEW Image Campaign CEO group 1 4A – Roll Out an Internal NEW Image Campaign Change Regional Image All organizations G 3C – Accept and Embrace Diversity NEW CORE and other regional groups G 3B – Instill a Collaborative Culture NEWERA, WIN, NEWREP, and CEO group, CESAs 2 3A – Instill a Risk Taking Culture Change Social and Cultural Mindset to Risk and Collaboration RPCs and local governments G 2D – Construct a Regional Land Development Plan
Workforce development and economic development are interrelated and interdependent.
Supplanting an economic development strategy of a cost race to the bottom with one of abundance theory based upon brain power, risk capital, technological innovation, and entrepreneurship is the key to its economic prosperity in the future.
NEW’s economic prosperity is the responsibility of the businesses and citizens in the region. The talent and the resources required are available, waiting to be focused under a common vision, steered by strong leadership, and driven by the natural, human, capital, and creative resources in NEW.