What Is The Outlook For The Apparel Industry In


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  • This PowerPoint provides some background information on doing business research for newcomers to the field. It has been designed to fit the International Marketing assignment and focuses on retail trade. It was originally designed for non-academic small business people. There are two case studies; the first is for the Goizueta International Marketing class and focuses on the retail industry. The second, created for small business people in Georgia, and has additional pages that are targeting toward exporting a U.S. manufactured good.
  • What Is The Outlook For The Apparel Industry In

    1. 1. International Business Research Where to Begin Ruth A. Pagell
    2. 2. International Business Research <ul><li>Blunders in International Business </li></ul><ul><li>David A. Ricks. (3 rd ed 2000) </li></ul><ul><li>Failure to do research </li></ul><ul><li>Failure to understand the results </li></ul><ul><li>of the research </li></ul>
    3. 3. International Business Research <ul><li>Research Basics </li></ul><ul><li>Company Basics </li></ul><ul><li>Industry Basics </li></ul><ul><li>News Basics </li></ul>
    4. 4. When to Use the Free Web <ul><li>Basic company information - name, address, </li></ul><ul><li>yellow pages </li></ul><ul><li>Annual reports for listed companies </li></ul><ul><li>Press releases </li></ul><ul><li>Today’s news </li></ul><ul><li>Selected national government data </li></ul><ul><li>Selected NGO reports and data </li></ul><ul><li>Import-Export partner identification </li></ul><ul><li>Contacts </li></ul>International Business Research
    5. 5. When to Use Goizueta Library Databases <ul><li>Depth and Breadth </li></ul><ul><li>Historical Data </li></ul><ul><li>Data Manipulation </li></ul><ul><li>Comparative Analysis </li></ul><ul><li>Sophisticated Search Strategy </li></ul><ul><li>Proprietary Information </li></ul><ul><li>Full Text/Images of Articles </li></ul>International Business Research
    6. 6. International Business Research Type of Source Examples Web Sites Key International Web Sites Commercial Online Factiva, EIU, Euromonitor Contacts & Consultants Ga Dept of Trade, Industry… Associations Intl Mass Retail Association Books International Business Information: How To Find It, How To Use It
    7. 7. International Business Research <ul><li>Q : The Philadelphia based retailer, Urban Outfitters, has opened stores in the UK and Ireland. What are their other opportunities to expand abroad? </li></ul><ul><li>A: Types of information needed </li></ul><ul><li>COMPANY </li></ul><ul><li>COUNTRY (Market) and TRADE </li></ul><ul><li>INDUSTRY </li></ul>
    8. 8. International Business Research Country and Trade Information Company Information Industry Information News Magazine Articles Research Reports Data International Research Information Triangle
    9. 9. <ul><li>Company Basics </li></ul><ul><li>Background – name, address, executives, legal status, </li></ul><ul><li>standard numbers </li></ul><ul><li>Lines of Business – industry, code </li></ul><ul><li>Financials – sales and income, balance sheet, market </li></ul><ul><li>performance </li></ul><ul><li>Executives – name, background </li></ul><ul><li>Employees – how many, locations </li></ul><ul><li>Competitors – who they are, company basics </li></ul><ul><li>Credit – payment history from commercial sources </li></ul>International Business Research
    10. 10. <ul><li>Web Sites for Company Information </li></ul><ul><li>Company Home Pages – what they say about themselves </li></ul><ul><li>Yellow Pages – brief listing, verification of existence </li></ul><ul><li>Directories – basic information </li></ul><ul><li>Subscription Services – financials, credit, news history </li></ul>International Business Research
    11. 11. International Business Research Company Webpage
    12. 12. International Business Research <ul><li>Company and Competitors </li></ul><ul><li>Hoovers.com * - Free site lists competitor names. GBL site lists additional company details </li></ul><ul><li>Standard & Poor's NetAdvantage* - Major listed companies with U.S. focus </li></ul><ul><li>Datamonitor Business Information Center * - Reports on companies, some containing SWOT analysis </li></ul>
    13. 13. International Business Research Europages - The European Business Directory includes 500,000 companies in 33 European countries in 25 languages Thomas Global Register - 600,000 industrial suppliers from over 25 countries; search in multiple languages Kompass - 1.8 million companies worldwide with 53000 products and services; searchable in 21 languages; free and fee; available through DIALOG Company - links in Key International Web Sites Company Suppliers
    14. 14. International Business Research Company Financials Yahoo Finance – Basic fundamental and technical data Reuters – Register to access selected company information National Stock Exchanges – May include financials and company background information; select your exchange Financial Markets - links in Key International Business…
    15. 15. International Business Research Company Financials - Goizueta Databases Thomson One Banker *- U.S. and international filings and annual reports, financial data spreadsheets, and company tear sheets ISI Emerging Markets *- News, company, industry and macroeconomic information for emerging-market countries; includes local language publications. * Emory users: check “Using Library Resources for International Research” for links and sample searches
    16. 16. International Business Research <ul><li>Country Basics </li></ul><ul><li>Background </li></ul><ul><li>Economics, Trade and Risk, Foreign Exchange </li></ul><ul><li>Demographics </li></ul><ul><li>Social/Lifestyles/Culture </li></ul><ul><li>Technology and Infrastructure </li></ul><ul><li>Regulations, Intellectual Property </li></ul>
    17. 17. International Business Research <ul><li>National (by Country) </li></ul><ul><li>IGO (Intl Governmental </li></ul><ul><li>Organizations </li></ul><ul><li>U.S. Government </li></ul><ul><li>Non-profit organizations and research centers </li></ul><ul><li>Academic institutions </li></ul><ul><li>Factiva or Nexis (News) </li></ul><ul><li>EIU (Countries) </li></ul><ul><li>Internet Securities </li></ul><ul><li>(Emerging markets) </li></ul><ul><li>Thomson One </li></ul><ul><li>(Public Companies) </li></ul><ul><li>Dialog (Aggregator) </li></ul><ul><li>Euromonitor(Reports,data) </li></ul>Free Web Sites Commercial Services For sample pages from commercial services, check: Using Library Resources for International Research
    18. 18. International Business Research <ul><li>National Country Web Sites </li></ul><ul><li>Statistics and Publications </li></ul><ul><ul><li>National Statistical Offices </li></ul></ul><ul><ul><li>Central Banks </li></ul></ul><ul><ul><li>Local Stock Exchanges </li></ul></ul><ul><li>Contacts and General Information </li></ul><ul><ul><li>Chambers of Commerce </li></ul></ul><ul><ul><li>Embassies </li></ul></ul><ul><ul><li>Trade and Development Agencies </li></ul></ul>
    19. 19. <ul><li>Key International Organizations Web Sites </li></ul><ul><li>World Bank ( World Development Indicators Online ) </li></ul><ul><li>International Monetary Fund ( International Financial Statistics) </li></ul><ul><li>United Nations (UN Comtrade system) </li></ul><ul><li>OECD ( SourceOECD*) </li></ul><ul><li>European Union (EU) ( Eurostat ) </li></ul>. International Business Research
    20. 20. International Business Research <ul><li>U.S. Government Web Sites </li></ul><ul><li>International Trade Administration </li></ul><ul><li>Export.gov </li></ul><ul><li>Bureau of the Census </li></ul><ul><li>State Department – Office of Business & Commercial Affairs </li></ul><ul><li>FEDSTATS </li></ul><ul><li>CIA World Fact Book </li></ul>
    21. 21. International Business Research <ul><li>Trade Web Sites </li></ul><ul><li>Trade Data </li></ul><ul><li>U.S. Trade ( ITA and Census ) </li></ul><ul><li>Tradestats Express </li></ul><ul><li>Non-U.S. Trade ( UN and OECD ) </li></ul><ul><li>Individual Company Transactions (PIERS from Journal of Commerce or Dialog*) </li></ul><ul><li>Coding of Trade Data </li></ul><ul><li>Trade Opportunities – Compilations in globalEdge </li></ul>
    22. 22. International Business Research <ul><li>Official Trade Mega-Sites </li></ul><ul><li>U.S. International Trade Administration </li></ul><ul><li>Industries and sectors; Countries and Regions; </li></ul><ul><li>Statistics </li></ul><ul><li>USATrade Online – by product, by port </li></ul><ul><li>World Trade Organization </li></ul><ul><li>Documents and statistics </li></ul><ul><li>International Trade Center (UN) </li></ul><ul><li>Statistics, codes, information </li></ul><ul><li>UNCTAD Trains – by product, market and partner countries </li></ul><ul><li>Information Guide on International Trade </li></ul>
    23. 23. Q: Where is Urban Outfitters getting its merchandise? A: Use PIERS – Import/Export specific transactions International Business Research
    24. 24. <ul><li>Industry Basics </li></ul><ul><li>Structure </li></ul><ul><li>Definition of the Industry/Sector </li></ul><ul><li>Market size, Growth Trends </li></ul><ul><li>Performance </li></ul><ul><li>Companies in Industry </li></ul><ul><li>Products </li></ul><ul><li>Suppliers </li></ul><ul><li>Customers </li></ul><ul><li>Distribution (Supply chain logistics) </li></ul><ul><li>Trends </li></ul><ul><li>Import/Export Activity </li></ul><ul><li>Legal/Regulatory issues </li></ul><ul><li>Standards </li></ul><ul><li>Technology </li></ul><ul><li>Other environmental factors </li></ul>International Business Research
    25. 25. International Business Research Q: Typical Industry Questions The global industry What is the structure of the retail industry? Comparing industries across countries What are the fastest growing restaurant sectors in the EU? One industry- one country What is the outlook for the apparel industry in Germany?
    26. 26. International Business Research <ul><li>Industry Analysis - Coding Schemes </li></ul><ul><li>ISIC - International Standard Industrial Classification of all Company Activities ( UN) </li></ul><ul><li>NACE - General Industrial Nomenclature of Company Activities (EU) </li></ul><ul><li>NAICS - North American Industrial Classification System - US, Mexico, Canada </li></ul><ul><li>SIC - Standard Industrial Classification Code (US) and other local company classifications </li></ul>
    27. 27. International Business Research <ul><li>Q: I am looking for listed and private major specialty retail clothing and accessory stores in Germany </li></ul><ul><li>U.S NAICS - Retail Trade </li></ul><ul><li>Establishments engaged in selling merchandise </li></ul><ul><li>Marketline Industry Information </li></ul><ul><li>Retail > Apparel, Accessories, and Luxury Goods > Apparel Retailing and Wholesaling </li></ul>
    28. 28. International Business Research <ul><li>Definition of an Industry </li></ul>United States NAICS Retail Trade 44 Clothing and Clothing Accessories Stores 448 Clothing Stores 4481 Women's Clothing Stores 44812 European NACE Retail Trade (G)52 Other retail sale of new goods in specialized stores (G)52.4 Retail Sale of Clothing (G) 52.42
    29. 29. International Business Research <ul><li>Sources of Industry Information </li></ul><ul><li>Industry Analyses and Market Research Reports </li></ul><ul><li>Trade Associations & Trade Publications </li></ul><ul><li>General Press </li></ul><ul><li>Company sources </li></ul><ul><li>International agencies, NGOs, and local government sources </li></ul><ul><li>Books </li></ul>
    30. 30. International Business Research <ul><li>Aggregate Data by Industry and Country </li></ul><ul><li>International Yearbook of Industrial Statistics UNIDO </li></ul><ul><li>limited free statistics from 1990 to 2002 </li></ul><ul><li>U N Monthly Bulletin of Statistics </li></ul><ul><li>Industrial Structure Statistics - SourceOECD </li></ul><ul><li>Industry Statistical Yearbook and Panorama...- EU </li></ul><ul><li>Market Research Library – U.S. Commercial Service </li></ul>
    31. 31. International Business Research <ul><li>Data Collection Issues </li></ul><ul><li>At what level of business activity is the data collected ? </li></ul><ul><li> Enterprise or establishment? </li></ul><ul><li>At what level of aggregation is the industry defined? </li></ul><ul><ul><ul><li>One digit? Four digit? </li></ul></ul></ul><ul><li>What is being measured ? </li></ul><ul><li>Value added? Sales? Volume? Production? </li></ul>
    32. 32. International Business Research <ul><li>Industry Information - Free Web Sites </li></ul><ul><li>Export.gov </li></ul><ul><li>U.S. Export Portal – Industry and Market Reports </li></ul><ul><li>Trade Development Industry and Service sectors </li></ul><ul><li>Eurostat Industry, trade and services theme Panorama of EU Business </li></ul>
    33. 33. International Business Information <ul><li>Industry Information – Goizueta Databases </li></ul><ul><li>Hoovers Industry Profiles – Overview of industry groupings with competitor companies; free and subscription p rofiles </li></ul><ul><li>Standard & Poor’s Industry Surveys – about 60 industries, mostly U.S. </li></ul><ul><li>Marketline - with industry overviews by region/country </li></ul>
    34. 34. International Business Research <ul><li>News Source Basics </li></ul><ul><li>Most current information – breaking news </li></ul><ul><li>Local perspective – news from the country of origin </li></ul><ul><li>Multinational perspective – same story across </li></ul><ul><li>country news sources </li></ul><ul><li>Contemporaneous perspective – read about event </li></ul><ul><li>at the time it happened </li></ul>
    35. 35. International Business Research Media News Web Sites BBC World - Service in over 40 languages; web broadcasts WorldNews Network - links to articles from multiple multiple sources in multiple languages Newslink - Connections to selected non-U.S. broadcast media, newspapers and magazines
    36. 36. International Business Research <ul><li>News Sources – Goizueta Databases </li></ul><ul><li>FACTIVA - Dow Jones / Reuters content </li></ul><ul><li>Nearly 9,000 publications in 22 languages </li></ul><ul><li>Economist Intelligence Unit - Viewswire, IndustryWire and Country Reports </li></ul><ul><li>Coverage of 200 countries ; free alerts, white papers and </li></ul><ul><li>eBusiness Forum </li></ul><ul><li>ISI Emerging Markets Database - Covers over 50 countries; some information in local language </li></ul><ul><li>Nexis </li></ul><ul><li>World news by region, some in local language </li></ul>
    37. 37. International Business Research Case Study 2 Dalton Country GA – Carpets . <ul><li>Companies </li></ul><ul><li>Countries and Trade </li></ul><ul><li>Industries </li></ul>
    38. 38. International Business Research http://www.shawinc.com/ http://www.mohawkind.com Company Websites
    39. 39. International Business Research Typical Manufacturing Industry questions The global industry What is the structure of the steel industry? Comparing industries across countries What are the fastest growing manufacturing sectors in the EU One industry- one country What is the outlook for the carpet industry in Germany?
    40. 40. International Business Research Ask us for access c USATrade What carpet products are going through Savannah to Singapore?
    41. 41. Q: Who’s importing and exporting carpets of man –made materials? HS: 570242 Other, of pile construction, made up of man-made textile materials
    42. 42. Trade Transactions Q: To what countries is Mohawk exporting? A: PIERS – Imports and Exports International Business Research Copyright Dialog File 571 – Ask us about access
    43. 43. International Business Research Trade Resource Compilers World Trade Point Federation UNCTAD Trade Point Development Center World Trade Centers Association – Database access for members TradePort – Promotes trade in California and has wide range of information available for anyone
    44. 44. International Business Research From MSU’s CIBER Copyright © 2001-2004 Michigan State University Q: Where can I find trade leads?
    45. 45. Transportation Industry Manufacture of aircraft and aerospace equipment Sector - Transport equipment NACE34/35 Subsector - Aerospace equipment NACE 35.3 All listed and private companies in Europe and the U.S. International Business Research Industry Analysis: Definition of the Industry
    46. 46. International Business Research <ul><li>Q: I am looking for data and companies in carpet manufacturing </li></ul><ul><li>U.S NAICS - Carpets and rugs made from textile materials </li></ul><ul><li>MarketLine Industry Information </li></ul><ul><li>Industry> Textiles > Fabric Mills </li></ul>
    47. 47. International Business Research <ul><li>Definition of an Industry </li></ul>United States NAICS Textile Product Mills 314 (except apparel) Textile Furnishings Mills 3141 Carpet and Rug Mills 31411 European NACE Manufacture of Textiles 17 Manufacture of Other Textiles 17.5 Manufacture of Rugs and Carpets 17.51
    48. 48. U.S. ITA Trade Development Industries U.S. ITA Trend Tables (100 Industries, shipment data) Jetro Marketing Guidebook and Market Reports Strategis Canada Business Information by Sector UK Department of Trade and Industry (Over 50 industries) International Business Research Government Sources of Industry Analysis Tourism Energy Textiles & Apparel Machinery Electronic Commerce Services & Finance Instrumentation Consumer Goods Medical Equipment Information & Telecommunications Technologies Chemicals Microelectronics Forest Products Automotive Metals Environment Technologies Aerospace
    49. 49. International Business Research <ul><li>Tips: </li></ul><ul><li>Research cannot always be free </li></ul><ul><li>If it is free on the Web and easy to find, than </li></ul><ul><li>there may be no competitive advantage </li></ul><ul><li>Time is money </li></ul><ul><li>You get what you pay for </li></ul><ul><li>Accuracy is relative </li></ul>
    50. 50. International Business Research Information Resources on the Goizueta Business Library Web <ul><li>Information Guides </li></ul><ul><li>Global Perspectives – Industry, Issues, Country </li></ul><ul><li>International Marketing – Companies, Industries, Country, People, Marketing </li></ul><ul><li>International Trade – Coding, U.S. Data, Intl Data, Commercial Data, News and articles </li></ul><ul><li>International Companies – Overviews, Companies by industry, locating companies </li></ul>