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BEHAVE Framework Session 1 “Exercise” Exercise
“Exercise” Exercise <ul><li>Warm-up activity & intro to key principles </li></ul><ul><li>Wearing two hats: health promotio...
“Exercise” Exercise <ul><li>Disconnect – beliefs and actions </li></ul><ul><li>Campaigns to raise awareness have limitatio...
Exchange <ul><li>Both parties must receive something they want </li></ul><ul><li>“What’s in it for me?” </li></ul><ul><li>...
 
Benefits <ul><li>Vitality / fitness / health </li></ul><ul><li>Image  </li></ul><ul><li>Adventure / excitement </li></ul><...
 
Benefits <ul><li>Refreshment </li></ul><ul><li>Fun  </li></ul><ul><li>Connection </li></ul><ul><li>Attractiveness  </li></...
Summary: “Exercise” Exercise <ul><li>Beliefs not the same as behaviors </li></ul><ul><li>Try new ways to group people – no...
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Wearing Two Hats Health Promotion Planners & Community Members

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  • One of the best ways to start our thinking about behavior is to look at our own behavior. Let’s find out about you and exercise. By the end of this session, you will be able to: Distinguish between beliefs and behaviors; Define the “exchange” principle and describe the power of offering benefits that people want.
  • Transcript of "Wearing Two Hats Health Promotion Planners & Community Members"

    1. 1. BEHAVE Framework Session 1 “Exercise” Exercise
    2. 2. “Exercise” Exercise <ul><li>Warm-up activity & intro to key principles </li></ul><ul><li>Wearing two hats: health promotion planners & community members </li></ul><ul><li>Our health goal: Increase the # of community members who engage in at least 30 minutes of moderate physical activity four or more days a week </li></ul><ul><li>Consumer research to guide decision-making </li></ul>
    3. 3. “Exercise” Exercise <ul><li>Disconnect – beliefs and actions </li></ul><ul><li>Campaigns to raise awareness have limitations </li></ul><ul><li>New ways to group people </li></ul><ul><li>Targets of opportunity </li></ul><ul><li>Research essential </li></ul>
    4. 4. Exchange <ul><li>Both parties must receive something they want </li></ul><ul><li>“What’s in it for me?” </li></ul><ul><li>Must offer benefits that matter </li></ul>
    5. 6. Benefits <ul><li>Vitality / fitness / health </li></ul><ul><li>Image </li></ul><ul><li>Adventure / excitement </li></ul><ul><li>Accomplishment </li></ul><ul><li>Confidence </li></ul>
    6. 8. Benefits <ul><li>Refreshment </li></ul><ul><li>Fun </li></ul><ul><li>Connection </li></ul><ul><li>Attractiveness </li></ul><ul><li>Youthfulness </li></ul>
    7. 9. Summary: “Exercise” Exercise <ul><li>Beliefs not the same as behaviors </li></ul><ul><li>Try new ways to group people – not just demographic features </li></ul><ul><li>Look for targets of opportunity </li></ul><ul><li>Exchange principle = offer people something they want </li></ul>
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