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Victoria’S Cultural Network
Victoria’S Cultural Network
Victoria’S Cultural Network
Victoria’S Cultural Network
Victoria’S Cultural Network
Victoria’S Cultural Network
Victoria’S Cultural Network
Victoria’S Cultural Network
Victoria’S Cultural Network
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Victoria’S Cultural Network

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Published in: Entertainment & Humor
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Transcript

  • 1. Victoria’s Cultural Network ACMI MV SLV FS NGV-I NGV-A VACT MU AARNET INTERNET VICNET Regional links 1
  • 2. Driver: Audience Expectations and Uptake Beyond the Cultural Sector
    • ABC Podcasting ABC video on demand
    • Orbitz mobile city guides for Melbourne
    • NASA website
    • In the week ending 26 Feb 2006
    • over 350,000 podcasts were
    • downloaded from the ABC
    2
  • 3. Driver: Audience expectations and uptake in the cultural Sector
    • Australian cultural organisations are now part of an international marketplace:
    • Getty Museum
    • Tate Gallery
    • Smithsonian
    • Victoria and Albert
    3
  • 4. Driver: New ‘Off-line’ Audiences
    • New audiences are emerging through broadband infrastructure including:
    • VicSmart - 1700 schools across Victoria over 4 years ($89M)
    • AARNet - 38 universities,
    • CSIRO (moving to
    • connect other bodies)
    • Managed IP rights
    4
  • 5. Driver: Broadband
    • Enables richer digital content and deeper interaction with audiences
    • Highlights creative
    • processes
    • Gives access to
    • behind the
    • scenes activities
    5
  • 6. Driver: Content Collaboration
    • Audience demands integrated access
    • Political stakeholders expect collaboration
    6
  • 7. VCN: Emerging Content
    • Community Football Living Memory
    • Creative Processes In Action
      • Performing Arts
      • Visual Arts Digital Storytelling
    • Culture Net
    • EdnaFest: Virtually Edna
    • Hip Hop Artists Residency
    • Scoot: A Mixed Reality Experience
    • The Arts in Our Town
    • Regional content
    7
  • 8. VCN: Issues
    • New focuses on moving image and audience interaction
    • Rights/Metadata
    • $ for content development
    • Pilots/ testing/ evaluation
    • Need to preserve organisational branding
    8
  • 9. Concluding Comments
    • VCN is no panacea
    • Complementary to other activities of cultural agencies
    • Significant opportunity to engage audience sectors conspicuously absent from venue audiences
    • Timing is crucial for positioning and competitive advantage in the sector
    9

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