Values Issues   Textiles
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Values Issues Textiles

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    Values Issues   Textiles Values Issues Textiles Presentation Transcript

    • Values Issues A2 Textiles
    • What are values issues?
      • Values issues have an impact on our lives and on the products that we use.
      • Values issues can be the driving force behind product development.
      • For example – legislation has been introduced about environmental issues – the need to follow this legislation has meant new products have been developed.
    • Introduction
      • We will look at:
      • Global market place
      • Cultural, economic, environmental, ethical, moral, political and social issues.
      • The impact of values issues on design and manufacture.
      • Responsibilities of developed countries.
    • Global Market Place
      • What is meant by the global market place?
      • Multinational companies who sell their products worldwide.
      • Name some products that are sold on the global market place?
      • Clothing, petrol, cars, electronics, finance, food, hotels.
      • What has enabled products to be sold worldwide?
      • Information and communication technology (ICT)
    • The Impact of Electronic Communications on Global Manufacturing
      • The high speed information revolution has enabled global marketing. What does this mean?
      • Fast electronic communication eg by internet, video conferencing.
      • How can companies bring the price of their products down and become competitive?
      • Reduce labour and materials costs.
      • How can they do this?
      • Outsource their manufacture to countries where labour costs are lower.
      • Name some countries?
      • North Africa and Asian countries.
      • How does electronic communication aid this process?
      • Products can be designed in one country then sent by email to the manufacturing country.
    • Economic, Environmental, Moral, Political and Social Issues Related to Global Manufacturing
      • Free trade and global marketing have a major impact on quality of life, employment and the environment.
      • Head offices of multinationals are located in MEDC’s (W Europe and N America).
      • Some multinationals are also based in NIC’s (Singapore, Korea, Taiwan).
      • LEDC’s are being used for manufacture.
    • Drawbacks of Globalisation
      • What do you think the negative side of the global marketplace is?
      • Environmental damage.
      • Low level skill jobs.
      • Top jobs are for executives from MEDC.
      • Company profits go back to MEDC.
      • Multinationals cut corners on health and safety.
      • Political pressure.
      • Raw materials are imported.
      • Goods are exported.
    • Pros of Globalisation
      • What are the good things about the global market place?
      • Employment and higher living standard.
      • Improved expertise of local workforce.
      • Foreign currency comes into the country.
      • Widens country’s economic base.
      • Transfer of new technology.
    • Cultural, Economic, Environmental, Ethical, Moral, Political and Social Issues
      • Designers need to consider the values of their target market.
      • For example what is fashionable this year won’t be next year.
      • Designers have to keep up with current and future trends relating to artistic, cultural and social influences.
      • They also have to understand how economic, political, ethical, moral and environmental issues impact on consumers.
    • Cultural and Social Trends and Lifestyle Issues
      • Fashion designers have to find out what cultural values, social values and lifestyles their target market have.
      • For example – Eastern culture may be in fashion.
      • Socially people may want environmentally friendly garments.
      • People may have active lifestyles and need appropriate garments.
    • Moral and Ethical Issues
      • Fashion products that are morally and ethically acceptable in one country may be unacceptable in another.
      • Can you think of examples?
      • Fur products
      • Use of sweat shops
      • Garments that are short or have short sleeves (in muslim countries)
      • Minimum wages.
    • Offence
      • Designers have to ensure products do not offend religions or cultural groups.
      • Is it morally acceptable to advertise glamorous clothing in countries where people are living in poverty?
      • IS it morally acceptable to create a demand for products that offend a religion?
    • How to make value judgements
      • A good way to judge the value is to ask questions.
      • This can be split into six areas:
      • Your response to the product
      • The need for the product
      • Design of the product
      • The product manufacture
      • Promotion and marketing
      • Use and disposal
    • Your response to the product
      • Do you want to touch or use it?
      • Who is it intended for?
      • Why would they buy it?
      • Would you like to own it?
      • What would this say about you?
    • The need for the product
      • Is the product needed?
      • Whose needs were identified to produce it?
      • Who benefits from the manufacture of the product?
      • How will they benefit?
    • Design of the product
      • Who made decisions about the design?
      • Is there a choice of designs?
      • How was the design developed?
      • What influences had an impact on the design?
    • The product manufacture
      • What materials and components are used and why?
      • Where do the materials come from?
      • Will they run out?
      • What other resources are used to manufacture the product?
      • What impact could using these resources have on people or the environment?
      • What happens to any waste produced during manufacture?
      • What skills are needed?
      • What are the working conditions in the place of manufacture like?
    • Use and disposal
      • How is the product used?
      • Will it have an impact on people’s lives or the environment?
      • How long will it last?
      • How will it be disposed of?
      • What factors may limit or lengthen the product life?
      • How easily can it be recycled?
      • Who would pay the cost of recycling?
    • The impact of values issues on design and manufacture
      • Every human need is related to values.
      • For manufacturers needs are connected to wants – the market needs products.
      • Manufacturers fulfil these wants and needs to make a profit.
      • Manufacturers need to take account of values issues whilst making a profit.
    • Environmental issues
      • Legislation requires companies to dispose of waste environmentally.
      • Designers need to start designing for recycling.
      • New products should be made from environmentally friendly processes.
    • New materials
      • New and smart materials enable textiles to enhance performance, protect the wearer, allow people to wear electronics.
      • Do these new materials enhance lives?
      • At what cost?
      • Is fashion necessary?
    • Genetic engineering
      • Why are some people unhappy about genetic engineering?
      • What are the long term effects of genetic engineering?
      • Do the benefits outweigh the disadvantages?
    • Responsibilities of Developed Countries
      • We have already discussed global manufacturing.
      • There is pressure on companies to manufacture where costs are lower.
      • There are however impacts on people and the environment.
      • What are these issues?
    • Issues
      • Setting up costs are big. Big companies get bigger, smaller ones fold. How can this be remedied? – Niche markets?
      • Offshore labour costs are lower but working conditions may be worse. Should manufacturers take on responsibility for health and safety?
      • Environmental issues can be created offshore. Rapid industrialisation may be adding to global warming. But, how can developed countries deny LEDC’s progess?
      • Who should pay the cost of clean technology?