The predominate think- ing in manufacturing in the early 1900s was “ bring the people to the work ”
Henry Ford reversed this to say “ bring the work to the people ” and perfected the assembly line
Historical Note: Henry Ford did not invent the assembly line. The assembly line was first patented in America by Ransom Eli Olds in 1901 but had been invented in 1801 by Marc Isambard Brunel (Father of Isambard Kingdom Brunel).
Imagine that we are the manager of Dublin County Choppers Ltd and we are considering installing a new machine for spraying motorbike parts – previously a job done by hand
What are the forces affecting this decision?
Example taken from www.mindtools.com
Force Field Analysis Example (cont…) 4 Driving Forces Restraining Forces 3 5 2 1 4 3 5 2 1 Decision Statement Customers want better paint jobs Improve speed of production Raise output volumes Control maintenance costs Disruption Cost Environmental impact Loss of staff overtime Staff frightened of new technology TOTAL: 10 TOTAL: 11 Example taken from www.mindtools.com
Success attracts competition. International competitors competing in their domestic markets may have the cultural experience that could give them a competitive advantage over eBay (for example, Yahoo! dominates the Japanese market)
Attack by illegal practices is a threat (e.g. fraud e-mails)
Some costs (delivery charges, credit card charges) cannot be controlled by eBay. This could make the overall cost of an auctioned item too expensive