The National Youth Football league was founded in 2006 by Luther Campbell as a complete program that enables young men and women to be able to play football and cheer in a safe and healthy environment. The goal of the program is to bring surrounding communities together and provide a mentoring environment for the cheerleaders and players. The program creates an atmosphere that cultivates the ideals of accountability and responsibility as well as the importance of education and teamwork..
Unlike other programs, the NYFL is not a pay to play league. It is designed to operate through sponsor and volunteers to provide the full benefits and access to everyone regardless of income.
ABOUT LUTHER CAMPBELL As hip-hop's original bad boy, pop culture icon, and consummate businessman, Luther "Uncle Luke" Campbell, is one of the few American celebrities who has had an indelible impact on the worlds of rap music, sex, business, law, and politics simultaneously. The first Southern rap star to emerge on the Billboard Pop Charts with "Move Something," Luther Campbell Also established the first independent hip-hop label in The Dirty South with Luke Records, (originally named Skyywalker Records) in 1983. After seeing how much money Luke Records made from releasing their music independently and how much freedom it offered artistically, everyone wanted to own and operate their own record label. This accomplishment was groundbreaking because Luke Records was the first and only African-American owned and operated label. Campbell made national headlines in the early 1990s as a part of The 2 Live Crew when he led one of Hip-Hop's most noted victories in society -- the right of Freedom of Speech in our music. His highly publicized obscenity trials and Supreme Court parody cases were First Amendment victories upon which the entertainment industry still benefits.
LUTHER CAMPBELL In 2000, The Rock and Roll Hall of Fame honored Campbell's contribution to hip-hop by including photographs of him and items of his clothing in its "Hip-Hop Nation: Roots, Rhymes and Rage" exhibit. In 2004, Luke won the very first Free Speech Coalition "Celebrity Freedom Fighter Award" for his free speech clashes with the federal government. The Free Speech Coalition is the trade association bible for the adult entertainment awards. Campbell's fight for artist freedom of expression paved the way for the lyrical freedom enjoyed today’s artists. A constant trendsetter, Luther Campbell's brand exceeds far beyond what you'd imagine. He is not just a company he is an enterprise. No matter what your personal views about Luther Campbell, you can't discount his influence on the entertainment industry, his business acumen, and his place as the Godfather of Southern Hip-Hop. If the mark of greatness is when everything before you is obsolete and everything behind you bears your mark then by today’s artists. Luther "Uncle Luke," Campbell has left his mark on the American culture as a whole. If you ask Uncle Luke, he simply wants to be respected for his contribution and acknowledged as "the man who brought artist entrepreneurship into hip-hop and fought for your First Amendment right!"
TARGET PARTICIPANTS 2007 Research on Participants Demographic Profile And Travel Characteristics Participants: Players: 5-15 years old Cheerleaders: 5-15 years old Volunteers: 18-45 years old Attendees: 5-45 years old DEMOGRAPHICS : Multi-cultural Participants Demographics: 50% African American 30% Hispanic 20% White American 1% Other Nationalities 45% Professionals 50% Students 5% Other Mode of Transportation: 2007 Participants travel by: 60% automobile 37% airplane 3% bus Participants Household Incomes: 48% 25,000-45000 31% 46,000-66,000 21% 67,000-87,000
Provide youth an opportunity to play football and participate in cheerleading in a supervised, organized and safety-oriented manner
To practice the ideals of sportsmanship, scholarship and physical fitness
Practice the ideals of teamwork and camaraderie
To facilitate camaraderie and teamwork
To serve as encouragement to players and fans
To promote self esteem
To develop skill and talent
Encourage academic excellence
PROGRAM OBJECTIVES SCHOLARSHIP PROGRAM OBJECTIVES
Designed to encourage academic excellence in every child participating in the program. NYFL participants are required to maintain a 2.0 GPA or higher throughout the entire season.
If a participant is below the 2.0 GPA requirement at anytime, the participant will automatically be placed on Academic Progress Report. During this monitoring period, participants will be provided with academic assistance in order and until they achieve the requisite 2.0 GPA or higher.
Provide incentives for excellence in academics and community service.
PROGRAM COMPONENTS Local Super Bowl NYFL Tournament of Champions Bowl Before the Bowl—Orange Bowl Youth Championship Game NYFL All Star Game/ Battle of the Stars National Cheerleading Competition
Mandatory competition for all squads in each weight class competing in small, medium and large categories
Each team competes in cheer or cheer stunting categories
Each team creates 2 ½ min. routines for outside cheer and dance judges for first and second place rankings
The team with the best overall score is named Overall Champions
Top two teams each division from the local competition, will have the opportunity to compete again against the top cheerleading teams from across the country
Format is the same as local competition, however the level of competition is greatly increased
SCHEDULE OF EVENTS Summer Training- July Regular Season begins- September 2 nd Regular Season ends- November 4 th League Playoffs (local)- Championship- Battle of the Stars/ All Star Games-
SPONSORSHIP The obvious benefit of sponsorship it’s the leagues power to reach a large amount of people and the hands-on sponsor activation support from an experienced support staff. Some other key benefits and contract deal points may include:
Product Category Exclusivity
Major events sponsors will have prime banner positioning
Sponsor mention in national radio and print ads
Sponsor identification in spot television campaign (cable)