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  • 1. THE NATIONAL YOUTH FOOTBALL LEAGUE
  • 2. TABLE OF CONTENTS League Background 2007 Research About Luther Campbell Target Participants Program Objectives Program Components Schedule of Events Sponsorships Marketing and Media
  • 3. BACKGROUND
    • The National Youth Football league was founded in 2006 by Luther Campbell as a complete program that enables young men and women to be able to play football and cheer in a safe and healthy environment. The goal of the program is to bring surrounding communities together and provide a mentoring environment for the cheerleaders and players. The program creates an atmosphere that cultivates the ideals of accountability and responsibility as well as the importance of education and teamwork..
    • Unlike other programs, the NYFL is not a pay to play league. It is designed to operate through sponsor and volunteers to provide the full benefits and access to everyone regardless of income.
  • 4. ABOUT LUTHER CAMPBELL As hip-hop's original bad boy, pop culture icon, and consummate businessman, Luther "Uncle Luke" Campbell, is one of the few American celebrities who has had an indelible impact on the worlds of rap music, sex, business, law, and politics simultaneously. The first Southern rap star to emerge on the Billboard Pop Charts with "Move Something," Luther Campbell Also established the first independent hip-hop label in The Dirty South with Luke Records, (originally named Skyywalker Records) in 1983.  After seeing how much money Luke Records made from releasing their music independently and how much freedom it offered artistically, everyone wanted to own and operate their own record label. This accomplishment was groundbreaking because Luke Records was the first and only African-American owned and operated label.  Campbell made national headlines in the early 1990s as a part of The 2 Live Crew when he led one of Hip-Hop's most noted victories in society -- the right of Freedom of Speech in our music.  His highly publicized obscenity trials and Supreme Court parody cases were First Amendment victories upon which the entertainment industry still benefits.
  • 5. LUTHER CAMPBELL In 2000, The Rock and Roll Hall of Fame honored Campbell's contribution to hip-hop by including photographs of him and items of his clothing in its "Hip-Hop Nation: Roots, Rhymes and Rage" exhibit. In 2004, Luke won the very first Free Speech Coalition "Celebrity Freedom Fighter Award" for his free speech clashes with the federal government. The Free Speech Coalition is the trade association bible for the adult entertainment awards.  Campbell's fight for artist freedom of expression paved the way for the lyrical freedom enjoyed today’s artists. A constant trendsetter, Luther Campbell's brand exceeds far beyond what you'd imagine. He is not just a company he is an enterprise.  No matter what your personal views about Luther Campbell, you can't discount his influence on the entertainment industry, his business acumen, and his place as the Godfather of Southern Hip-Hop. If the mark of greatness is when everything before you is obsolete and everything behind you bears your mark then by today’s artists.  Luther "Uncle Luke," Campbell has left his mark on the American culture as a whole.   If you ask Uncle Luke, he simply wants to be respected for his contribution and acknowledged as "the man who brought artist entrepreneurship into hip-hop and fought for your First Amendment right!"
  • 6. TARGET PARTICIPANTS 2007 Research on Participants Demographic Profile And Travel Characteristics Participants: Players: 5-15 years old Cheerleaders: 5-15 years old Volunteers: 18-45 years old Attendees: 5-45 years old DEMOGRAPHICS : Multi-cultural Participants Demographics: 50% African American 30% Hispanic 20% White American 1% Other Nationalities 45% Professionals 50% Students 5% Other Mode of Transportation: 2007 Participants travel by: 60% automobile 37% airplane 3% bus Participants Household Incomes: 48% 25,000-45000 31% 46,000-66,000 21% 67,000-87,000
  • 7. PROGRAM OBJECTIVES
    • THE NATIONAL YOUTH FOOTBALL LEAGUE OBJECTIVES:
    • Provide youth an opportunity to play football and participate in cheerleading in a supervised, organized and safety-oriented manner
    • To practice the ideals of sportsmanship, scholarship and physical fitness
    • Practice the ideals of teamwork and camaraderie
    • CHEER OBJECTIVES
    • To facilitate camaraderie and teamwork
    • To serve as encouragement to players and fans
    • To promote self esteem
    • To develop skill and talent
    • Encourage academic excellence
  • 8. PROGRAM OBJECTIVES SCHOLARSHIP PROGRAM OBJECTIVES
    • Designed to encourage academic excellence in every child participating in the program. NYFL participants are required to maintain a 2.0 GPA or higher throughout the entire season.
    • If a participant is below the 2.0 GPA requirement at anytime, the participant will automatically be placed on Academic Progress Report. During this monitoring period, participants will be provided with academic assistance in order and until they achieve the requisite 2.0 GPA or higher.
    • Provide incentives for excellence in academics and community service.
  • 9. PROGRAM COMPONENTS Local Super Bowl NYFL Tournament of Champions Bowl Before the Bowl—Orange Bowl Youth Championship Game NYFL All Star Game/ Battle of the Stars National Cheerleading Competition
  • 10. PROGRAM COMPONENTS LOCAL SUPERBOWL
    • Comprised of winning teams (per weight class) in each perspective league.
    • The two winning teams in each class will compete for the championship title in the perspective league.
    • The winner of each class will proceed to the NYFL/ Orange Bowl Tournament of champions to comprised of other league and Orange Bowl winners.
  • 11. PROGRAM COMPONENTS NYFL TOURNAMENT OF CHAMPIONS AND CHAMPIONSHIP GAME
    • The final two teams (in each weigh class) left in the NYFL Tournament of Champions will compete at the historic Orange Bowl Stadium in the Bowl before the Bowl National Championship game
    • The National Championship game will be televised on Sunshine Sports Network
  • 12. PROGRAM COMPONENTS NYFL ALL STAR/BATTLE OF THE GAME
    • National football game that showcases the best and brightest from each perspective league.
    • Teams are either sponsored or coached by football or music celebrities, many of whom were a part of the program.
    • All stars in each weigh class compete for the Battle of the Stars, All star trophy and a year’s worth of bragging rights
    • Proceeds from the game are divided among the participating programs
  • 13. PROGRAM COMPONENTS
    • LOCAL CHEERLEADING COMPETITION
    • Mandatory competition for all squads in each weight class competing in small, medium and large categories
    • Each team competes in cheer or cheer stunting categories
    • Each team creates 2 ½ min. routines for outside cheer and dance judges for first and second place rankings
    • The team with the best overall score is named Overall Champions
    • NATIONAL COMPETITON
    • Top two teams each division from the local competition, will have the opportunity to compete again against the top cheerleading teams from across the country
    • Format is the same as local competition, however the level of competition is greatly increased
  • 14. SCHEDULE OF EVENTS Summer Training- July Regular Season begins- September 2 nd Regular Season ends- November 4 th League Playoffs (local)- Championship- Battle of the Stars/ All Star Games-
  • 15. SPONSORSHIP The obvious benefit of sponsorship it’s the leagues power to reach a large amount of people and the hands-on sponsor activation support from an experienced support staff. Some other key benefits and contract deal points may include:
    • Product Category Exclusivity
    • Major events sponsors will have prime banner positioning
    • Sponsor mention in national radio and print ads
    • Sponsor identification in spot television campaign (cable)
    • Sponsor links placed on all associated websites
    • Name in designated The NYFL materials
    • Banner signage throughout the event areas
  • 16. SPONSORSHIP
    • Cable music network- will provide national coverage of the events and activities for the weekend, (i.e. BET, MTV, SUN, ESPN)
    • Major Airline- an airline partner will provide travel vouchers for consumer packages, and celebrity promotions and talent travel.
    • Telecommunications- cell phones, two-way radios, wireless net, etc.
    • Electronics - (Playstation, Xbox, etc.)
    • Beverage- (i.e. Coke, Pepsi, Vitamin Water)
    • Athletic and Sportswear- (i.e. Reebok, Spalding, Nike, Under Armour etc.) to provide official uniforms and equipment.
    • Retail outlets- grocery stores, sporting goods stores, music retailers, etc.
    • QSR- (McDonald’s, Burger King, Wendy’s etc.)
    • Beauty and Hair (Cover Girl, Fashion Fair, Pantene, etc.)
    • Automobile maker- ( i.e. Ford, Honda, Cadillac, etc.)
    • Secondary Event Sponsors:
    • Clothing/apparel
    • Record Labels
    Ideal Sponsor Categories
  • 17. SPONSORSHIP
    • Included in all pre-event press releases
    • Name listed and mentioned on cable advertising
    • Name mentioned on radio promotions
    • Name and logo on NYFL website page promoting all football and cheerleading events
    • Company logo on all marketing materials, including promotional flyers
    • Logo placement midfield during the NYFL Super Bowl game and on banner at cheerleading competition
    • Prime signage placement at all parks and event sites (up to 10 banners)
    • Mentions over public address system at stadium throughout entire week
    • Opportunity to hold featured promotional give-away contests during the all events
    • Logo placement on promotional giveaways
    • Opportunity to provide product for VIP gift bag
    • May set up four promotional booths within the stadium or outside of stadium (size to be determined)
    • Prominent logo placement on video promo to be displayed on the front page of Levae.com for three months preceding event (13,600,000 hits a year)  
    • Twenty (20) VIP All-Access passes to all football and cheerleading events
    Sponsorship Opportunity TITLE SPONSOR-Platinum
  • 18. SPONSORSHIP Sponsorship Opportunity GOLD SPONSOR
    • Name included in all press releases
    • Mentions in radio spots leading up to football and cheerleading events
    • Mentions in most pre- and post-event publicity
    • Opportunity to provide product for VIP gift bag
    • Prime signage placement at all parks and event sites (up to 5 banners)
    • Opportunity for promotional giveaways inside and outside of event site
    • May set up two promotional booths outside of the event site (size to be determined)
    • Logo placement on video promo to be displayed on the front page of Levae.com for three months preceding event (13,600,000 hits a year)
    • Ten (10) VIP All-Access passes to all football and cheerleading events
    • Meet and greet opportunity with Celebrity Coaches
  • 19. SPONSORSHIP Sponsorship Opportunity SILVER SPONSOR
    • Signage placement at all parks and event sites (up to 3 banners)
    • Opportunity for promotional giveaways inside and outside of event sites
    • May set up one promotional booth outside of the all event sites (size to be determined)
    • Six (6) VIP All-Access passes for all football and cheerleading events
  • 20. SPONSORSHIP Sponsorship Opportunities LOCAL LEAGUE SPONSOR
    • Product Category Exclusivity with Local league
    • Sponsors will have prime banner positioning.
    • Sponsor mention in local radio and print ads.
    • Sponsor identification in spot television campaign (cable).
    • Sponsor links placed on all league associated websites.
    • Name in designated local NYFL materials
    • Banner signage throughout the event areas
    • $5000 Travel budget for each playoff team for transportation to Florida (comes from initial sponsorship)
  • 21. SPONSORSHIP Sponsorship Opportunity
    • LOCAL LEAGUE SUPER BOWL SPONSOR
    • Name included in all local press releases
    • Mentions in local radio spots leading up to event
    • Mentions in most pre- and post-event publicity
    • Opportunity to provide product for VIP gift bag
    • Signage placement on gates surrounding field (up to 5 banners)
    • Opportunity for promotional giveaways inside and outside of stadium
    • May set up two promotional booths outside of the stadium (size to be determined)
    • Twenty (20) VIP All-Access passes for the event
  • 22. SPONSORSHIP Sponsorship Opportunities NATIONAL CHAMPIONSHIP TOURNAMENT SPONSOR
    • Product Category Placement at The NYFL Tournament of Champions
    • Sponsors will have prime banner positioning.
    • Sponsor mention in National radio and print ads.
    • Sponsor identification in spot television campaign (cable).
    • Sponsor links placed on all league associated websites.
    • Name in designated The NYFL materials
    • Banner signage throughout the event areas, secondary to the Title Sponsor
  • 23. SPONSORSHIP Sponsorship Opportunity BATTLE OF THE STARS/ALLSTAR GAME SPONSOR
      • Included in all pre-event press releases
      • Name listed and mentioned on cable advertising
      • Name mentioned on radio promotions
      • Name and logo on NYFL website page promoting the event
      • Company logo on all marketing materials, including promotional flyers
      • Prime signage placement on track surrounding football field (up to 10 banners)
      • Mentions over public address system at stadium throughout entire week
      • Opportunity to hold featured promotional give-away contests during the event
      • Logo placement on promotional giveaways
      • Opportunity to provide product for VIP gift bag
      • May set up four promotional booths within the stadium or outside of stadium (size to be determined)
      • May set up one promotional booth within the NYFL Village (size to be determined)
      • Prominent logo placement on video promo to be displayed on the front page of Levae.com
      • for three months preceding event (13,600,000 hits a year)
      • Thirty (30) VIP All-Access passes for the event
      • Meet and greet opportunity with Celebrity Coaches
  • 24. SPONSORSHIP Sponsorship Opportunity BOS/ALL STAR GOLD PACKAGE
    • Name included in all press releases
    • Mentions in radio spots leading up to event
    • Mentions in most pre- and post-event publicity
    • Opportunity to provide product for VIP gift bag
    • Signage placement on gates surrounding field (up to 5 banners)
    • Opportunity for promotional giveaways inside and outside of stadium
    • May set up two promotional booths outside of the stadium (size to be determined)
    • Logo placement on video promo to be displayed on the front page of Levae.com for three months preceding event (13,600,000 hits a year)
    • Twenty (20) VIP All-Access passes for the event
    • Meet and greet opportunity with Celebrity Coaches
  • 25. SPONSORSHIP Sponsorship Opportunity BOS/ALL STAR SILVER PACKAGE
    • Signage placement on gates surrounding field (up to 3 banners)
    • Opportunity for promotional giveaways inside and outside of stadium
    • May set up one promotional booth outside of the stadium (size to be determined)
    • Ten (10) VIP All-Access passes for the event
    • Meet and greet opportunity with Celebrity Coaches
  • 26. MARKETING AND MEDIA
    • Print
    • Regional and local print campaigns
    • Radio
    • Local radio campaigns and live radio remotes
    • Retail
    • Select a retail partner for in-store support
    • TV
    • Cable network partner
    • Web
    • Use of official website and related sites
    • PR Campaign
    • On air radio interviews with Luther Campbell
    • Promotions and Marketing
    • Street promotions and early tickets sales