Social Networking Intranet Killer AppPresentation Transcript
“ Social Networking: your Intranet’s Killer App" SXSW08 – Austin TX bill cava | cto | ektron [email_address]
Who am I?
chief technologist | ektron
Who is ektron?
Web Content Management
1998, thousands of customers
Social Networks web technology becomes human centered
The natural evolution
Static files servers ~1996
Data-driven Websites ~1998
Website as Application ~2000
Website as Community ~2005
nutshell is … social networking is not a fad, its growing exponentially, but …
… hands? Do you feel that social networks improve your ability to get work done more efficiently?
So if I am a _______ marketing person -- can it help me to produce consistent messaging?
30 years go
10 years ago
three ways to find information
Screen shot of menus
Let employees discover information using their social connections
What purpose do intranets serve? "An intranet is a corporate network that uses web servers and browsers to provide company information such as benefits plans, etc. to corporate employees in an easily accessible fashion." - att
organizations want the intranet to be…
a portal for finding company information
a directory of employee phone numbers
educating employees on company policies
connecting offices together regardless of geographic location
building your organizations brand internally
defining and articulating corporate culture
big gap between the wants and the haves
Why intranets fail Intranets fail when companies fail to understand it is the users, not the company or the policies, who determine the intranets success.
Drive traffic to your … intranet?
How to make an intranet succeed? Employees need to have a personal stake in the intranet and feel that it is an integral part of their work day
The Intranet as the organization’s community hub Forums for discussion, polls for voting, photos for entertainment, blogs for educating
Why is Social Networking the intranet’s “Killer App” ?
You give employees something that they can’t live with without in their day to day job
thank you! keep in touch! bill cava | cto | ektron http://bill.cava.us