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“ Social Networking: your Intranet’s Killer App" SXSW08 – Austin TX bill cava | cto | ektron [email_address]
Overview <ul><li>Who am I? </li></ul><ul><ul><li>Bill Cava </li></ul></ul><ul><ul><li>chief technologist | ektron </li></u...
 
 
 
 
Social Networks web technology becomes human centered
The natural evolution <ul><li>Static files servers ~1996 </li></ul><ul><li>Data-driven Websites  ~1998 </li></ul><ul><li>W...
nutshell is …  social networking is not a fad, its growing exponentially, but …
…  hands? Do you feel that social networks improve your ability to get work done more efficiently?
So if I am a _______ marketing person  -- can it help me to produce consistent messaging?
30 years go
10 years ago
today
three ways to find information
 
<ul><li>Screen shot of menus </li></ul>
 
Let employees discover information using their  social  connections
What purpose do intranets serve? &quot;An intranet is a corporate network that uses web servers and browsers to provide co...
organizations want the intranet to be… <ul><li>a portal for finding company information </li></ul><ul><li>a directory of e...
big gap between the wants and the haves
Why intranets fail Intranets fail when companies fail to understand it is the users, not the company or the policies, who ...
Drive traffic to your … intranet?
How to make an intranet succeed? Employees need to have a personal stake in the intranet and feel that it is an integral p...
The Intranet as the organization’s community hub  Forums for discussion, polls for voting, photos for entertainment, blogs...
Why is Social Networking the intranet’s “Killer App” ? <ul><li>You give employees something that they  can’t live with wit...
demo!
thank you! keep in touch! bill cava | cto | ektron http://bill.cava.us
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Social Networking Intranet Killer App

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Transcript of "Social Networking Intranet Killer App"

  1. 1. “ Social Networking: your Intranet’s Killer App&quot; SXSW08 – Austin TX bill cava | cto | ektron [email_address]
  2. 2. Overview <ul><li>Who am I? </li></ul><ul><ul><li>Bill Cava </li></ul></ul><ul><ul><li>chief technologist | ektron </li></ul></ul><ul><ul><li>http://bill.cava.us/ </li></ul></ul><ul><li>Who is ektron? </li></ul><ul><ul><li>Web Content Management </li></ul></ul><ul><ul><li>1998, thousands of customers </li></ul></ul><ul><ul><li>http://www.ektron.com </li></ul></ul>
  3. 7. Social Networks web technology becomes human centered
  4. 8. The natural evolution <ul><li>Static files servers ~1996 </li></ul><ul><li>Data-driven Websites ~1998 </li></ul><ul><li>Website as Application ~2000 </li></ul><ul><li>Website as Community ~2005 </li></ul>
  5. 9. nutshell is … social networking is not a fad, its growing exponentially, but …
  6. 10. … hands? Do you feel that social networks improve your ability to get work done more efficiently?
  7. 11. So if I am a _______ marketing person -- can it help me to produce consistent messaging?
  8. 12. 30 years go
  9. 13. 10 years ago
  10. 14. today
  11. 15. three ways to find information
  12. 17. <ul><li>Screen shot of menus </li></ul>
  13. 19. Let employees discover information using their social connections
  14. 20. What purpose do intranets serve? &quot;An intranet is a corporate network that uses web servers and browsers to provide company information such as benefits plans, etc. to corporate employees in an easily accessible fashion.&quot; - att
  15. 21. organizations want the intranet to be… <ul><li>a portal for finding company information </li></ul><ul><li>a directory of employee phone numbers </li></ul><ul><li>educating employees on company policies </li></ul><ul><li>connecting offices together regardless of geographic location </li></ul><ul><li>building your organizations brand internally </li></ul><ul><li>defining and articulating corporate culture </li></ul><ul><li>improving communications </li></ul><ul><li>improving morale </li></ul>
  16. 22. big gap between the wants and the haves
  17. 23. Why intranets fail Intranets fail when companies fail to understand it is the users, not the company or the policies, who determine the intranets success.
  18. 24. Drive traffic to your … intranet?
  19. 25. How to make an intranet succeed? Employees need to have a personal stake in the intranet and feel that it is an integral part of their work day
  20. 26. The Intranet as the organization’s community hub Forums for discussion, polls for voting, photos for entertainment, blogs for educating
  21. 27. Why is Social Networking the intranet’s “Killer App” ? <ul><li>You give employees something that they can’t live with without in their day to day job </li></ul>
  22. 28. demo!
  23. 29. thank you! keep in touch! bill cava | cto | ektron http://bill.cava.us
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