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  • Version 0705A Last revised: 20Jun 2007 Changes: Updated SLURLS, corrected minor typos

Transcript

  • 1. Businesses in Second Life
  • 2. Who is Linden Lab?
    • Founded 1999
    • Second Life launched June 2003
    • Investment
      • First Round 10/04 ($8M); Second Round 3/06 ($11M)
    • Board
      • Mitch Kapor Kapor Enterprises, Inc.
      • Jed Smith Managing Partner, Catamount Ventures
      • Bill Gurley Partner, Benchmark Capital
      • James Currier Founder and President, Tickle, Inc.
    Philip Rosedale
  • 3. What is Second Life?
    • Virtual world
    • Not a game
  • 4. Second Life Principles
    • Accessible tools
    • User-owned IP
    • Economy
  • 5. Why People Use Second Life
    • Social Network
    • Creation
    • Business
  • 6. Entering Second Life demo
  • 7. Avatars and Appearance demo
  • 8. Clothing and Inventory demo
  • 9. Building demo
  • 10. Collaboration
  • 11. Meetings
  • 12. Simulation & training
  • 13. Customer Research
  • 14. Branding
  • 15. Information Dissemination
  • 16. Retail
  • 17. Retail (web)
  • 18. Retail (web)
  • 19. Public Relations
    • American Apparel
    • Duran Duran
  • 20. Working with Linden Lab
    • Linden Lab is Hosting
    • Revenue from land sales
    • No content creation services
    • OS client
  • 21. Entering Second Life
    • Plan - outcome, purpose
    • Get or hire skills (developers)
    • Buy land (if necessary)
    • Create community
      • Traffic
      • Engage, interact
      • Start small
      • Leverage
      • Publicize
  • 22. SL is like RL - and it’s not
    • Behavior
      • Engaged, but not constrained
    • Interaction
      • All objects can be scripted
      • No material costs
  • 23. Thank You
    • Second Life.com business pages:
      • http://secondlife.com/businesseducation/
    • Linden Lab
      • http://lindenlab.com