Slbizu Publicvideo

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  • Version 0705A Last revised: 20Jun 2007 Changes: Updated SLURLS, corrected minor typos
  • Slbizu Publicvideo

    1. 1. Businesses in Second Life
    2. 2. Who is Linden Lab? <ul><li>Founded 1999 </li></ul><ul><li>Second Life launched June 2003 </li></ul><ul><li>Investment </li></ul><ul><ul><li>First Round 10/04 ($8M); Second Round 3/06 ($11M) </li></ul></ul><ul><li>Board </li></ul><ul><ul><li>Mitch Kapor Kapor Enterprises, Inc. </li></ul></ul><ul><ul><li>Jed Smith Managing Partner, Catamount Ventures </li></ul></ul><ul><ul><li>Bill Gurley Partner, Benchmark Capital </li></ul></ul><ul><ul><li>James Currier Founder and President, Tickle, Inc. </li></ul></ul>Philip Rosedale
    3. 3. What is Second Life? <ul><li>Virtual world </li></ul><ul><li>Not a game </li></ul>
    4. 4. Second Life Principles <ul><li>Accessible tools </li></ul><ul><li>User-owned IP </li></ul><ul><li>Economy </li></ul>
    5. 5. Why People Use Second Life <ul><li>Social Network </li></ul><ul><li>Creation </li></ul><ul><li>Business </li></ul>
    6. 6. Entering Second Life demo
    7. 7. Avatars and Appearance demo
    8. 8. Clothing and Inventory demo
    9. 9. Building demo
    10. 10. Collaboration
    11. 11. Meetings
    12. 12. Simulation & training
    13. 13. Customer Research
    14. 14. Branding
    15. 15. Information Dissemination
    16. 16. Retail
    17. 17. Retail (web)
    18. 18. Retail (web)
    19. 19. Public Relations <ul><li>American Apparel </li></ul><ul><li>Duran Duran </li></ul>
    20. 20. Working with Linden Lab <ul><li>Linden Lab is Hosting </li></ul><ul><li>Revenue from land sales </li></ul><ul><li>No content creation services </li></ul><ul><li>OS client </li></ul>
    21. 21. Entering Second Life <ul><li>Plan - outcome, purpose </li></ul><ul><li>Get or hire skills (developers) </li></ul><ul><li>Buy land (if necessary) </li></ul><ul><li>Create community </li></ul><ul><ul><li>Traffic </li></ul></ul><ul><ul><li>Engage, interact </li></ul></ul><ul><ul><li>Start small </li></ul></ul><ul><ul><li>Leverage </li></ul></ul><ul><ul><li>Publicize </li></ul></ul>
    22. 22. SL is like RL - and it’s not <ul><li>Behavior </li></ul><ul><ul><li>Engaged, but not constrained </li></ul></ul><ul><li>Interaction </li></ul><ul><ul><li>All objects can be scripted </li></ul></ul><ul><ul><li>No material costs </li></ul></ul>
    23. 23. Thank You <ul><li>Second Life.com business pages: </li></ul><ul><ul><li>http://secondlife.com/businesseducation/ </li></ul></ul><ul><li>Linden Lab </li></ul><ul><ul><li>http://lindenlab.com </li></ul></ul>

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