SEMINAR ON INTELLECTUAL PROPERTY AND CREATIVE SMALL AND MEDIUM-SIZED ENTERPRISES IN DIGITAL ENVIRONMENT   Geneva, May 20-2...
The Roadmap <ul><li>Defining Creative Industries </li></ul><ul><li>Importance of Creative Industries </li></ul><ul><li>WIP...
Defining Creative Industries  From Cultural to Creative Industries -  1944 Coining of the term cultural industry (critique...
Defining Creative Industries contd. <ul><li>Late 1990s UK department for culture, media and sports (DCMS) established crea...
Defining Creative Industries contd. Creative Industries <ul><li>- Relatively new </li></ul><ul><li>- Closely linked to cul...
Defining Creative Industries contd. UK Creative Industries <ul><ul><li>Advertising; Architecture; </li></ul></ul><ul><ul><...
Defining Creative Industries contd. Creative Industries Definitions -  Australia - Austria - Hong Kong - New Zealand - Sin...
Defining Creative Industries contd. <ul><li>IP approach to defining creative industries </li></ul><ul><ul><li>Focus is on ...
Defining Creative Industries contd. <ul><li>Copyright-based industries </li></ul><ul><ul><li>Core copyright industries </l...
Defining Creative Industries contd. <ul><ul><li>Partial copyright industries </li></ul></ul><ul><ul><ul><li>A portion of a...
Defining Creative Industries contd. <ul><li>Characteristics of CIs </li></ul><ul><ul><li>Demand side </li></ul></ul><ul><u...
Importance of Creative Industries <ul><li>Cultural and social force for society </li></ul><ul><ul><li>Empower people </li>...
Importance of Creative Industries contd. <ul><li>Economic multipliers ‘ripple-effect’ </li></ul><ul><ul><li>Support urban ...
WIPO Creative Industries Agenda <ul><li>Shift in demand from member-states </li></ul><ul><li>WIPO focus on the central rol...
WIPO Creative Industries Agenda contd. Measuring econ.  Contribution of CIs  <ul><li>Identification of  </li></ul><ul><li>...
WIPO Creative Industries Agenda contd. <ul><li>Publications </li></ul><ul><ul><li>Managing Intellectual Property in the Bo...
WIPO Creative Industries Agenda contd. <ul><li>Other activities </li></ul><ul><ul><li>Publication on creative industries b...
WIPO Creative Industries Agenda contd. <ul><li>Study on Intellectual Property Issues in the Advertising Industry  </li></u...
WIPO Creative Industries Agenda contd. <ul><li>Conclusions </li></ul><ul><ul><li>The concept of “creative industries” has ...
Finally Thank you for your kind attention
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Seminar On Intellectual Property And Creative Small And Medium Sized Enterprises In Digital Environment

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Seminar On Intellectual Property And Creative Small And Medium Sized Enterprises In Digital Environment

  1. 1. SEMINAR ON INTELLECTUAL PROPERTY AND CREATIVE SMALL AND MEDIUM-SIZED ENTERPRISES IN DIGITAL ENVIRONMENT Geneva, May 20-22, 2008 WIPO Creative Industries Agenda Christopher Kalanje, Counsellor, Creative Industries Division, WIPO May 22, 2008
  2. 2. The Roadmap <ul><li>Defining Creative Industries </li></ul><ul><li>Importance of Creative Industries </li></ul><ul><li>WIPO Creative Industries Agenda </li></ul>
  3. 3. Defining Creative Industries From Cultural to Creative Industries - 1944 Coining of the term cultural industry (critique to mass production of cultural products) - 1970s and 1980s. A positive view different from Adorno & Horkheimer. - UNESCO work on cultural industries - 1990s-current. Wide use of term creative industries
  4. 4. Defining Creative Industries contd. <ul><li>Late 1990s UK department for culture, media and sports (DCMS) established creative industries unit and task force </li></ul><ul><ul><li>UK definition “those industries that have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”* </li></ul></ul><ul><ul><li>* Creative industries mapping document 2001 </li></ul></ul>
  5. 5. Defining Creative Industries contd. Creative Industries <ul><li>- Relatively new </li></ul><ul><li>- Closely linked to cultural </li></ul><ul><li>industries. Sometimes </li></ul><ul><li>used interchangeably </li></ul><ul><li>- Broader than cultural </li></ul><ul><li>industries.Goes beyond </li></ul><ul><ul><li>performing arts and </li></ul></ul><ul><ul><li>handicrafts </li></ul></ul>
  6. 6. Defining Creative Industries contd. UK Creative Industries <ul><ul><li>Advertising; Architecture; </li></ul></ul><ul><ul><li>Art and Antiques Market; </li></ul></ul><ul><ul><li>Crafts; Design; </li></ul></ul><ul><ul><li>Designer Fashion; </li></ul></ul><ul><ul><li>Film & Video; </li></ul></ul><ul><ul><li>Interactive Leisure Software; </li></ul></ul><ul><ul><li>Music; Performing Arts; </li></ul></ul><ul><ul><li>Publishing; </li></ul></ul><ul><ul><li>Software and </li></ul></ul><ul><ul><li>Computer Services; </li></ul></ul><ul><ul><li>Television & Radio </li></ul></ul>
  7. 7. Defining Creative Industries contd. Creative Industries Definitions - Australia - Austria - Hong Kong - New Zealand - Singapore - USA
  8. 8. Defining Creative Industries contd. <ul><li>IP approach to defining creative industries </li></ul><ul><ul><li>Focus is on copyright-based industries </li></ul></ul><ul><ul><ul><li>Copyright is a well defined concept </li></ul></ul></ul><ul><ul><ul><ul><li>Hence facilitate the categorization </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Facilitates identification of boundary and scope </li></ul></ul></ul></ul><ul><ul><ul><li>Creative industries are those involved directly or indirectly in the creation, Manufacturing, production, broadcast and distribution of copyright works </li></ul></ul></ul>
  9. 9. Defining Creative Industries contd. <ul><li>Copyright-based industries </li></ul><ul><ul><li>Core copyright industries </li></ul></ul><ul><ul><ul><li>Main activity is the production/distribution of copyright materials (e.g.. Press & literature; Music; Software & databases, Visual and graphic arts e.t.c.) </li></ul></ul></ul><ul><ul><li>Interdependent copyright industries </li></ul></ul><ul><ul><ul><li>Facilitate the creation, production and/or use of works (e.g. TV sets; Computers & equipment; Musical instruments e.t.c.) </li></ul></ul></ul>
  10. 10. Defining Creative Industries contd. <ul><ul><li>Partial copyright industries </li></ul></ul><ul><ul><ul><li>A portion of activities is related to copyright (e.g. Apparel, textiles & footwear; Jewellery & coins; Furniture e.t.c.) </li></ul></ul></ul><ul><ul><li>Non-dedicated support industries </li></ul></ul><ul><ul><ul><li>Induced impact, measure spill over effects (e.g. General transportation; General wholesale & retailing e.t.c.) </li></ul></ul></ul>
  11. 11. Defining Creative Industries contd. <ul><li>Characteristics of CIs </li></ul><ul><ul><li>Demand side </li></ul></ul><ul><ul><ul><li>Price inelastic and income elastic </li></ul></ul></ul><ul><ul><ul><li>Consumption patterns- unpredictable, quality consideration, focus on superstars </li></ul></ul></ul><ul><ul><ul><li>Demand on local products- often insufficient </li></ul></ul></ul><ul><ul><li>The supply side </li></ul></ul><ul><ul><ul><li>High fixed costs for creation/ low marginal cost of delivery </li></ul></ul></ul><ul><ul><ul><li>Low entry barriers </li></ul></ul></ul>
  12. 12. Importance of Creative Industries <ul><li>Cultural and social force for society </li></ul><ul><ul><li>Empower people </li></ul></ul><ul><ul><li>Values individual creativity and diversity </li></ul></ul><ul><li>Fuels creative capital and creative workers </li></ul><ul><ul><li>Changing role of author, creator, artist </li></ul></ul><ul><ul><li>New approaches to businesses </li></ul></ul>
  13. 13. Importance of Creative Industries contd. <ul><li>Economic multipliers ‘ripple-effect’ </li></ul><ul><ul><li>Support urban regeneration </li></ul></ul><ul><ul><li>Creates employment </li></ul></ul><ul><li>Industry cluster </li></ul><ul><ul><li>New high-growth sector (accounts for large share of nation’s GDP) </li></ul></ul><ul><ul><li>Entry to global markets </li></ul></ul>
  14. 14. WIPO Creative Industries Agenda <ul><li>Shift in demand from member-states </li></ul><ul><li>WIPO focus on the central role of IP as an important tool for social development, economic growth and wealth creation </li></ul><ul><li>Need to have a broadly accepted categorization of creative industries </li></ul>
  15. 15. WIPO Creative Industries Agenda contd. Measuring econ. Contribution of CIs <ul><li>Identification of </li></ul><ul><li>creative industries </li></ul><ul><li>Basis for policy options </li></ul><ul><li>Comparability across </li></ul><ul><li>sectors and countries </li></ul><ul><li>An indicator of </li></ul><ul><li>competitiveness </li></ul>
  16. 16. WIPO Creative Industries Agenda contd. <ul><li>Publications </li></ul><ul><ul><li>Managing Intellectual Property in the Book Publishing Industry </li></ul></ul><ul><ul><li>Managing Creative Enterprises </li></ul></ul><ul><ul><li>Rights, Camera Action: IP Rights and the Film-Making Process </li></ul></ul><ul><ul><li>How to Make Living from Music </li></ul></ul><ul><ul><li>Managing Intellectual Property Assets in the World of Design </li></ul></ul><ul><ul><li>Publication on Econometric Model for Measuring Copyright Piracy </li></ul></ul>
  17. 17. WIPO Creative Industries Agenda contd. <ul><li>Other activities </li></ul><ul><ul><li>Publication on creative industries business best practices (China, Georgia, Jordan, Nigeria, South Africa, Thailand, Uruguay) </li></ul></ul><ul><ul><li>Sector based training </li></ul></ul><ul><ul><li>Web based information </li></ul></ul><ul><ul><li>Bilateral and multilateral cooperation </li></ul></ul>
  18. 18. WIPO Creative Industries Agenda contd. <ul><li>Study on Intellectual Property Issues in the Advertising Industry </li></ul><ul><li>Study on Economic, Social and Cultural Impact of IP in Creative Industries </li></ul><ul><li>Review of Guide on Surveying the Economic Contribution of the Copyright-Based Industries </li></ul>
  19. 19. WIPO Creative Industries Agenda contd. <ul><li>Conclusions </li></ul><ul><ul><li>The concept of “creative industries” has evolved through time </li></ul></ul><ul><ul><li>There is still an ongoing debate on the definition and size </li></ul></ul><ul><ul><li>Understanding the economic contribution of creative industries provide space for policy option </li></ul></ul><ul><ul><li>WIPO’s Creative Industries Agenda is evolving around issues requested by member states </li></ul></ul>
  20. 20. Finally Thank you for your kind attention

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