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  • 1. TEKES Wellbeing-2015 Event May 15, 2003 Part 1: Overview and Analysis Part 2: Future Trends Hexagon Maps and Detail Finexus Advisors
  • 2. Table of Contents Part 1: Overview and Analysis Black Group Extrapolatives and Opportunities Yellow Group Extrapolatives and Opportunities Red Group Extrapolatives and Opportunities Blue Group Extrapolatives and Opportunities Hexagon Mapping Process Comments on the Future: Tom Conger Slide Content 20-21 18-19 16-17 14-15 13 12 # Presentation: Food: Future Trends 11 Presentation: Design, Caring, Wellbeing 10 Presentation: Megatrends; Finnish Futurists’ Views 8-9 Presentation: Global Lifestyles, Changing Values 7 Event Description 6 Aims of this Report 5 Slide Content #
  • 3. Table of Contents Part 1: Overview and Analysis (Cont’d) 31 30 29 28 # Synopsis Critical Takeaways: Opportunitites Critical Takeaways: Future Trends Cross-sector Overlap of Key Opportunities for Technology Applications Slide Content Wellbeing Opportunities Combined. Imlications for Citizens 27 Wellbeing Opportunities Combined. Implications for Government and Policy 26 Wellbeing Opportunities Combined. Implications for Academia, Education, Research Institutions 25 Wellbeing Opprtunities Combined. Implications for Business 24 Green Group Extrapolatives and Opportunities 22-23 Slide Content #
  • 4. Table of Contents Part 2: Future Trends Hexagon Maps and Detail Part 2: Future Trends Hexagon Maps and Detail 32 Hexagon Color Key 33 Black Group Future Trends Hexagon Detail 63-68 Black Group Master Future Trends Map 62 Yellow Group Future Trends Hexagon Detail 55-61 Yellow Group Master Future Trends Map 54 Red Group Future Trends Hexagon Detail 45-53 Red Group Master Future Trends Map 44 Green Group Future Trends Hexagon Detail 70-74 Green Group Master Future Trends Map 69 Blue Group Future Trends Hexagon Detail 35-43 Blue Group Master Future Trends Map 34 Slide Content #
  • 5. Aims of this Report
    • Accurate reporting of both Wellbeing-2015 event presentations (4) and the hexagon mapping exercise in its various stages
    • Identify and summarize key points and highlights
    • Explore implications of insights gained for the following sectors: Government, Business, Academia, Citizens
    • Value-added analysis on patterns, themes and extrapolatives
    • Maintain constant focus on the role/location of technology
    • That it be concise yet detailed, comprehensive, informative, and analytical
    • Audience: TEKES, event participants, and others interested in technology, foresight, and wellbeing.
      • Note: This report is intended to be a resource for both those who were and were not in attendance at the Wellbeing-2015 event.
  • 6. Event Description
    • Program
      • 4 presentations
      • Hexagon futures mapping
        • 5 small groups, participants from different fields
        • Large group session
      • Informal discussions: Lunch, breaks, cocktail reception
    • Players
      • TEKES
        • Event Preparation, Coordination of speakers, Logistics, Follow-up
      • Social Technologies
        • Program content and design, Moderating
      • Finexus Advisors
        • Recording, Reporting, and Analysis
  • 7. Presentation: John Cashman Topic: Global Lifestyles, Changing Values
    • Key Argument  World values change/ currently are changing
    • Global lifestyles
      • Demography: aging world, developed world especially but also in developing world
      • World values map
    •   Changing values
      • Globalization
    • Shifting perceptions of risk:
      • As people gain wealth/values, they become more risk intolerant
        • Product safety concerns, air quality, etc
        • Paradox: also increase in extreme sports, etc
    • Focus on the self
      • Number of single people increasing
      • Shift in values, as values increase  more focus on the self
  • 8. Presentation: Osmo Kuusi Topic: Megatrends; Finnish Futurists’ Views
    • In Brief : 7 future megatrends presented,
    • explanation of how Finnish futurists use megatrends
    • Based on past developments Finnish futurists look for current and future trends trying to see megatrends, their variances, and the drivers that will provide visions of the future
    • (Learning) might change human laws and relations and social trends
    • Mental map: drives scenarios based on choices for the future
    • Trends:
      • Technological Development
        • Will be interesting to see how IT and Biotech sectors will connect
        • Tech development may be more rapid than expected (Surprises)
        • Environmental, Energy Technology
  • 9. -Continued- Presentation: Osmo Kuusi Topic: Megatrends; Finnish Futurists’ Views
        • Material Technology: Tailor-made, light, strong, intelligent materials
      • 2. Globalization
      • 3. Networking (including Virtual Networking)
        • Learning communities are important
      • 4. Challenges of sustainable development
        • Increasing ecological problems
        • Socially sustainable development
        • More cultural problems
      • 5. Changing jobs
        • Decrease in repetitive work
      • Global Polarization of Age Structure
      • Outsiders
        • Every change makes someone an outsider
  • 10. Presentation: Anne Stenros, Design Forum Finland Topic: Design, Caring, Wellbeing
    • Society in future will be based on fulfilling personal creativity
    • In Finland shift from hard technology to soft craft
    • Roots of Finland’s architecture, craft and design precede high-tech
    • Generation y is less materialistic,  Caring design
    • Design  use. Design becomes so important that is object really needed?
    • Making ’ethical’ places
      • Man and nature
      • Caring in design
    • Caring: environment, other people
      • Personal virtue ethics- concern for other people first
    • Story 1: Ramses Wissa Wassef Art Center , Cairo
      • Slides of creative architecture
    • Story 2: White Light
      • Slides of plain dishes
      • Original design is no design
        •  Leaving something in natural state
        •  ’ No design’ is a stance on technology and human vs. man-made
      • Cornerstone of anti-design: functionality, practicality, plainness
      • Unaffected timeless learning
      • Highest concept of beauty is timelessness
    Thesis: High-tech, craft, environment and architecture are important for 2015
  • 11. Presentation: Ari Virtanen, TEKES Topic: Future Trends of Food
    • Examination of food (and consumption) trends in the U.S. with comparisons made to Finland. Particular focus on:
      • Fast foods
      • Marketing (packaging, coloring, etc)
      • Unhealthy eating, obesity
      • Food preferences
      •  General conclusion that there is more availability, marketing of and consumption of fast foods/ unhealthy foods in the U.S., and that there is a direct link to higher rates of obesity
    • Exploration of future diagnostics possibilities relating to food and nutrition:
      • Different devices to measure dietary needs, assess intake, and give feedback on recommended nutrition plan
  • 12. Comments on the Future Tom Conger, Social Technologies ( Highlighted Comments Given throughout the Event)
    • Future trends and visions
      • Consumer in the driver seat, society chooses technology
      • Private sector efficiency, feedback systems in place > monitoring > increase in quality
      • Government’s role is to set parameters    
      •   Risk of knowing too much about the future > might freeze our actions and limit choices
      • Risk: missteps, fragile environment
      • Possibilities for behavior modifications > ethical issues, e.g. what if we can take away the feeling of fear, consequences?
    • Answers to questions from the futurist
      • Desired life expectancy is determined by the quality of living and ability to experience different lives/lifestyles
        • We’ll want to live longer if we can experience different kinds of lives
      • Important: Ability to see what future holds and shape it
      • The idea of technology as not an ’end all be all' is a change, trend is moving toward consumer use, not tech as an end in itself
      • It is good we don’t know the future
  • 13. Hexagon Mapping Process
    • Participants divided into 5 groups: Blue, Red, Yellow, Black, Green
    • Goals
      • Capture ideas
      • Create connections and pathways
      • Share and restructure our mental models
      • Create collective model
      • Challenge mental model of preconceived notions about the future
    • Orientation: Finland first, then context of world
    • Important to make assumptions explicit to yourself and others
    • Morning Session
      • Factor (ideas/ items, relationship of ideas)
      • Cluster (determine and organize groups, name clusters)
      • Connect (use and label arrows to show relationships)
    • Afternoon
      • Add opportunities (Yellow Hexagons), think about how things link
      • Old opportunities in new light, plus new opportunities
      • Discover opportunities for new products, services, technologies and programs
    To be listed on each Hexagon: What factors are important to the future of Wellbeing between now and 2015?
  • 14. Blue Group Extrapolatives Key insights gleaned from the Blue group discussion/process
    • Medical needs and solutions will be increasingly personalized
    • Future will see many trends/challenges associated with food, eating, nutrition; demand for personal advisors, smart cards, etc. relating to nutrition will be high
    • Will be important to focus on different health needs of men and women
    • Addressing mental wellbeing (in addition to physical wellbeing) will be key
    • ‘ Soft issues’, not just technology will be important
    • Functional clothes will become useful answer to many needs and challenges
    • Cross-disciplinary approach to R&D necessary
  • 15. Blue Group: Opportunities
    • Lifestyle drugs
    • Health monitoring
    • Multi-disciplinary R&D
    • Pharmaco/Nutri genomics
    • Food and Nutrition monitoring
    • Low tech housing
    • Meal machine
    • Global participation
    • Learning entertainment
    • Water manufacture
    • Affordable food
    • Smart housing
    • Dematerialization of everything
    • Health accounts
    • Traceable food
    • Mood food
    • Genetic engineering
    • Environmental diagnostics
    • Personal airbags
    • Nano technology
    • Extreme thrill food
    • Traceable foods
    • Soil and water conservation
  • 16. Red Group Extrapolatives Key insights gleaned from the Red group discussion/process
    • Increasing interdependency causes challenges; things are more and more connected/integrated
    • Work life become part of wellbeing
    • Map more about social values than technology
      • Social issues, life-style and general social well-being considered as important issues  compared to those, technology is minor factor
      • Technology benefits societies and people, and enhances wellbeing, but its role is to be more ‘behind’, like a hidden factor influencing wellbeing
    • Challenge of elderly adopting new technologies
    • In developing home technologies, emphasis should be put on stress-free aspects / ease in use
    • Empowerment of people: move towards self-monitoring technologies in health issues e.g. blood pressure, food allergies, virtual doctors, preventive heath-care
    • Improvements of public health system
      • Efficiency is key, private vs. public services, monitor purchases
      • Preventative care
    • Global context matters
      • wellbeing of community-neighborhood, Finland, world
  • 17. Red Group: Opportunities
    • Information pulled together about all different cultures
    • Personal Food profile
      • taste, nutrition
    • Personal trainers for personal advice
      • ICT, Broad Band through mobile phone
    • Home robot (cleaning, simple, communicates with other systems)
    • Smart community services
      • Help evaluate and select different services
    • Privacy issues, need solution
    • Wallpaper “sucks up” room dust, improved vacuum cleaner (becomes pet)
    • Take global products and tailor them to local markets (education)
    • Self-help eyeglasses that monitor health/home-diagnosis (sugar, cholesterol)
    • Bonus cards (Smart cards)
    • Improvements of public health system
      • monitor purchases
      • smart card
    • Telemedicine (Use self tests as added info for doctor)
    • Nutriceuticals
      • Get governments to support food like pharmaceuticals
    • Easy self-help alleger test for food
    • Self-monitoring/self-analysis
      • Fabric detects (e.g. measuring blood pressure)
      • Needs authentication
    • Bacterial or dirt solutions to allergens
    • Card that recommends food you eat ( Associated with food service)
    • Filtering and monitoring environmental allergens (customized)
  • 18. Yellow Group: Extrapolatives Key insights gleaned from the Yellow group discussion/process
    • Security will be a pervasive force in all future considerations
    • Tugs between Self vs. Society, individualism vs. communalism will shape the future
    • Technology as both improvement, and drawback; doesn’t necessarily make life simpler
    • Shifting boundaries between home and work/ leisure and work
    • Elderly need to be accommodated, needs increasing
    • Issue of access to medical info: privacy vs. efficiency, etc, this issue will be pervasive
    • Outsourcing, how much will public sector begin to outsource? What will be the effects? Who benefits? Who loses?
  • 19. Yellow Group: Opportunities
    • More User Friendly products
    • Changing nature of working life
    • Development of new facilities
    • Development of services to returnees to the country
    • Signals in cars for elderly drivers
    • Advanced video connections
    • Intelligent communication surrounding public transportation
    • Variety of living situations
    • Home exercise designed into daily routines
    • Smart Clothing
    • Self cleaning home textiles
    • Public safety solutions related to weather
    • Flat screens integrated into homes
    • Smaller, cheaper housing in cities for elderly
    • Caretaking services for dual homeowners
    • Safer home appliances
    • Transport safe for all, especially elderly
    • Develop new applications
    • Lighting improvements that are energy efficient
    • Noise pollution reducers
    • Usable sophisticated monitors
    • Safety standards from the EU
    • Communications tools/ Affinity groups
  • 20. Black Group: Extrapolatives Key insights gleaned from the Black group discussion/process
    • Privacy will be a key issue
    • Different needs, resources, future considerations for the developing and developed worlds
    • Changing nature of education: Self education vs. being educated
    • Locating technology: Does technology enable other factors...or do other factors enable technology?
    • People moving from rural to urban
    • Sustainable development
    • Inevitability of change
    • Information doesn’t necessarily change behavior
    • Consumer choice isn’t always good
    • Exporting best practices: global sharing, drawing on different nations’ strengths
  • 21. Black Group: Opportunities
    • Prevention of environmental problems
    • Sustainable beautiful buildings for all
    • Rural living
    • Sustainable Energy (Sun, wind, etc)
    • Better (sustainable) agriculture to feed all (food for everybody)
    • Implantable wireless sensors/activators
    • Less costly healthcare
    • Physio enhancement through technology
    • Software components for integration
    • Healthy lifestyles, less sick people (Western world)
    • Water as a resource, no wasting
    • Cross Technology
    • Smaller, more powerful computers
    • Monitor/ Measure
      • Health Index
      • Environmental Index
    • Information Analysis services
    • Services managing day life
    • New services
    • ‘ Health Games’
      • Children
      • Fitness embedded
    • Screening of Population
      • IT
      • Bio
      • Database
    • Exporting best practices
  • 22. Green Group: Extrapolatives Key insights gleaned from the Green group discussion/process
    • Key theme for the future will be government/finance
      • How we will be able to afford/ fund new ideas?
      • Who’s responsibility is it to fund these?
    • Ethics, genetics
      • Need to find ways to proceed with science/technology developments in ethical ways
    • Leisure is key to Wellbeing, not just a side note
    • Need to come to terms with the continuing aging of populations
    • Rules and regulations frameworks, supremacy and subsidiarity, EU vs. Finland in the future, how will policy issues matter for Finland? How does the EU limit/enhance wellbeing?
    • Who has access to information, why? Consequences of too much, too little, or misinformation
    • Where will these trends apply, be realistic—developed/developing worlds?
  • 23. Green Group: Opportunities
    • Virtual extended home
      • telepresence
    • Early adaptive lifestyle group for entertainment, life-style fitness
    • High purchasing power drawing group of elderly for self medication, self diagnostics
    • Balance between freedom and responsibilities
    • Memory prosthesis
    • Remote diagnostics with confidence
    • New dimension to learning
    • Drug development based on genetics
    • Personal advisor for elderly
    • Med file access system for company employees
    • Virtual extended workplace
    • Rapid disease diagnosis
    • Sensors: safety, condition tracking, tempering
    • Tools for process management, resource management
    • Short rests and time use
    • Old people and security
    • Tools for process management, Resource management for Med.
    • Finnish opportunity in creating National medical information system
    • Chip with your complete med files
    • Personalized food services, elderly, diabetic, etc
    • Village for old people
    • Personal training guidance
    • RFID-Food ingredient tracking, allergy alert, diet planning
    • Automatic translation
    • Independent living
  • 24. -Wellbeing Opportunities Combined- Implications for Business
    • Opportunity for innovative and superb goods and services to meet increasing demand for customization
      • Examples:
        • Need for Personal fitness trainers
        • Need for wide range of products to monitor intake/vitals and provide nutritional and dietary recommendations
        • foods, drugs, nutriceuticals, for certain demographic or disease segments and sub-segments
    • Combining high tech services/capabilities with ordinary products.
      • Example: Smart clothing
    • Multifunctional / multi-use home appliances
    • New materials and uses
    • BioHealth opportunities as a result of Genome mapping
    • Widely available software applications/advances in wireless technology will capture more individual and community health and wellness information which will create new opportunities for innovative products and services
    • Increased Integration of technology into the home
      • Example: gym equipment into home furnishings
    • Consumers willing to pay for quality of life
  • 25. -Wellbeing Opportunities Combined- Implications for Academia, Education, and Research Institutions
    • Sustainable development research
    • Wide range of opportunities at the intersection of food and medicine
    • Technology convergence
    • New possibilities for cooperation with other sectors
    • Finding environmental solutions (clean air, water and water, sewage systems, etc)
    • Technology available and increasing demand for development of self use health products (diagnostics, monitoring, etc)
    • Addressing mental wellbeing
  • 26. -Opportunities Combined- Implications for Government and Policy
    • Security and safety; Giant need/ opportunity to provide for nation/society
    • Opportunities to draw on new technologies to provide solutions
      • Example: Housing
    • Global cooperation with other governments
      • Example area: Environment, Conservation
    • Greater responsibility to care for the elderly, combined with better technologies and methods with which to provide care
  • 27. -Opportunities Combined- Implications for Citizens
    • Improved ways to reconcile work, home, family, and leisure
    • More advanced products come in smaller sizes
    • Possibilities for greater communication with friends and family
      • Examples: tele-presence/wireless devices
    • Opportunities for active participation in maintaining one’s own health
    • Increased ability to successfully adapt to environment regardless of conditions/other limitations
    • Look forward to home cleaning technological possibilities limited only by imagination.
      • Example: ‘Improved vacuum cleaner becomes pet’
  • 28. Business Government Academia Citizens Successfully adapting to increased globalization Home health care services Nutri- ceuticals New tools for language aquisition/ development Allocation of resources & efficient provision of services Increased self care Developing functional foods, other food services Identifying, sharing, & implementing best practices Cross-Sector Overlap of Key Opportunities for Technology Applications Increase custom/ tailored approaches Safety and Security Preserving the environment Improvement & development of self care technologies
  • 29. Critical Takeaways: Future Trends, Wellbeing 2015
    • Increasing issues related to Immigration
    • Security  Privacy
    • Funding, who pays, private/public issues, Increasing privatization of formerly public services
    • Movement from focus on technology (over design/function) to increased value placed on design/functionality/individual appeal being integrated more into technology
    • Increased risk taking as life becomes safer
    • Exporting best practices
    • Everything is interconnected, lots of arrows
    • Home is a locus, rethinking work/home/leisure barriers
    • Individual actions/behavior/choices regarding health will have more consequences
      • Genetics  Ethical issues
  • 30. Critical Takeaways: Opportunities, Wellbeing 2015
    • Products, services, programs, cooperative approaches to providing Safety and Security
    • Developing tailored/personalized/customized solutions
    • Shifts in health services (aided by technology)
      • from medical facilities to the home
      • from being administered solely by clinicians to increase in self diagnostics and care, aided by
    • Reconciling work and leisure
    • Increased control over (and need to care for) environment/ surroundings
    • Global focus, local applications / Local focus, global applications
    • Sustainable development
    • Drawing on (and converging) Finland’s industry strengths, for example: wireless, health care, software, forestry, etc
  • 31. Synopsis
    • Technology is a means to a (larger) end, but not an end in itself
      • ’ Soft Issues’ key. Technology as more of an influencing factor, resource, tool, and function
        • Larger goals (society, community, nation, global) need to be the focus
      • Technology cannot substitute for human interaction; Social interactions and institutions remain vital
      • This message coming from those who are deeply involved in the tech sector: implications for allocation of resources, etc
    • Interconnectedness of fields and industries, trends and opportunities, many links and overlaps
      • Technology as omnipresent thread weaving these together, not an isolated institution
      • Technology convergence
    • Wholeness approach to Wellbeing
      • In for example both work AND leisure…integration of different parts of life
      • Both physical and mental wellbeing need to be addressed
      • All sectors of population have specific needs  special focus on the elderly
      • Empowerment of people, self care
  • 32.
    • Wellbeing-2015 Event
    • Report
    • Part 2: Future Trends Hexagon Maps and Detail
    • Hexagon Kits From:
    • Idon Thinking Resources Ltd
    • http://www.thinkingtools.co.uk/
  • 33. Hexagon Color Key
    • Red = Science and Technology
    • Green = Wellbeing
    • Blue = Society
    • Orange = Economy and Industry
    • Brown = Government and Regulations
    • White = Key questions and Insights
    • Violet = Visions
    • Grey = Challenges
    • Yellow = Opportunities
  • 34. Life quality of elderly & disabled Blue Group: Map Facilitator: Ari Virtanen Self-driven wellness Reliable food production Basic needs management Safety and development Environmental wellbeing New materials for health and consumption Tailored wellness Mental wellbeing
  • 35. Tailored wellness Quick methods for mass diagnostics Self- Medicare Aging prevention Personalized medicine Bio markers Tele- Medicine Diet compositions based on Individual diagnostics
  • 36. Self-driven wellness Increasing motivation to maintain health
    • Obesity
    • Children
    • Adults
    Health monitoring Moderation of consumption Exercise Diseases of affluence e.g. heart disease Self- diagnosis and monitoring
  • 37. Safety and development Learning Multi- disciplinary R&D programs Safety Public- private partnerships to R&D Guidance Multi- disciplinary R&D His/her education
  • 38. Life quality of elderly & disabled Not enough money to pay pensions or have nursing homes Cost of health-care Expected life-time of men growing faster than women Health account
  • 39. Environmental well-being Responsibility Environmental diagnostics Sustainable knowledge society Smart housing Renewable energy sources Adaptable buildings & cities Virtual networks grandparents connected to their children and grandchildren Need for food
  • 40. Reliable food production Global standards/ regulations Food safety & quality Need for food Soil & water conservation Agriculture technology Nutrient dense food Increasing yields in agriculture
  • 41. Mental wellbeing Religion Mental wellbeing Entertainment Awareness Ethical issues Aesthetics Working environment
  • 42. Basic needs management Need for shelter Logistics Water Polarization Participation Catastrophes Immigration Developing countries Water management
  • 43. New materials for health & consumption Genetic engineering Biomaterials Body repairing Personal airbags Utilization of molecular structures Nano Technology
  • 44. Red Group Map Facilitator: Natalie Schoch Who is responsible? Personal vs. gov’t vs. company Finland & world demography Work-life balance Beyond materialism IT friend or foe? Pro-con globalization How to connect Broader sphere of concern Potential outsider influence Telemedicine Health-care organization & technology Stress-free home Well-being & aging National vs. global
  • 45. Who is responsible? Person vs. gov’t vs. company Corporate responsibility for wellbeing Responsibility to maintain your own health Social insurance depends on your life-style Personal gene chips Nutrigenomics, right food from the beginning of your life Do you think about what you eat?
  • 46. Wellbeing & aging Will aging populations be motivated to maintain health? Active social network in old-age How old people want to live? Quality of life To maintain health, aging
  • 47. National vs. global Nationalism vs. global Governments tend to take defensive positions, regulate laws over borders Legislation slowing down adaptation of technology Gap between rich and poor Wide global variability of food standards Privatization of public services Rise of global companies, will we see the global Wal-Mart?, next superpowers
  • 48. Health-care organization & technology Self-organizing functional material, e.g. sensing body-heath fabrics The Genome protonomics, revolution in scientific knowledge Nutriculating medical foods, personal health monitoring Decentralization of health care Health ventilation, medicine by ventilation Modern medical technology reaches developing countries More efficient use of technological possibilities in health care
  • 49. Beyond materialism Broad definition of well-being, social justice, concern for environment Natural products valued – food, material, houses Values are changing from materialistic to spiritual
  • 50. IT friend or foe? Changing mass media, from pre-programming to individual choice, media on demand Internet Complexity of technology, how to best utilize, complexity might be a limiting factor How to make human technology? User friendliness Having well-being in a connected world
  • 51. Stress-free home Mobile, information technology at homes Homework change to services Robotics does homework Do we need more aesthetic architecture in city planning?
  • 52. Work-life balance On-going value of face-to-face communication What means work at home? Changes in both work and home installation How to relax? We need free-time, 8 –hours work-time is not reality, e-mails etc. Who controls my life? Continued need for privacy as lines between work and free-time blur Increasing number of unemployed
  • 53. Finland and world demography Cheaper flying – smaller world Increasing number of single households How do we define outsiders? Is the number of outsiders increasing? New diseases, SARS Two children policy Free energy available, effects to economy Small population in Finland, labor issues
  • 54. Yellow Group Map Facilitator: John Cashman Society Person Leisure Konwledge Gaps Local Community Active Society Less Active Society Private Sector Work Life
  • 55. Person Design for all Independency Self monitoting Safety Issues Security Issues
  • 56. Local Community Society Communities laitos/koti Social segregation increasing New and Old family
  • 57. Society Work Life Foreign workers How to get people not to retire too early Changing nature of working life Technology does not make life simpler
  • 58. Society Active Society Active seniors’ wellbeing Senior citizens’ rehab & exercise Development of new facilities Development of services for returnees to the country
  • 59. Society Less Active Society Less active seniors’ wellbeing How society acts to increased needs Senior citizens ’distant’ health care Senior citizen safety Develop new applications
  • 60. Private Sector Government support for R&D Economically sustainable products & services & cost optimism Individual needs market driver Individual in networks Services and products
  • 61. Leisure Weather conditions- winter in Finland Combining work with ’leisure’, Organizing of wok is changing To the countryside Industrial work at home
    • Fun
    • Leisure
    • Tourism
    Environmental problems; lack of water, pollution
  • 62. Black Group Facilitator: Tom Conger Public wellbeing Leads to Enables Limits Consumer driven wellbeing Feed each other Responsible behavior Resource challenge Sustainable development Enabling technology
  • 63. Sustainable development Eco surveillance Prevention of environmental problems Climate change Sustainable development Legislation to support sustainable development at all levels Explosion of cities! Quality oflife Distributed work Rural living
  • 64. Enabling technology Better processes Nano technology Int’l cooperation to support positive process and prevent negative process Eco modernization (sustainable technology as answer) Mobile wearable ambient intelligence Privacy Security Integration of disappearing border of science & technology Biotechnology IT
  • 65. Responsible behavior Free media (opinions, information, discussions) Access to all information everywhere From information to knowledge + skills Information society ”do-it-yourself” Information for consumers. Better decisions From education to behaviour Democratic society Adaptation, acceptance of change
  • 66. Consumer driven wellbeing Who else is responsible Heterogeneous needs of citizens -life styles -health related -how to reach? New consumer focus on self Service providers public/private Role of consumer in managing own health New services IT Access + choice of qualified services Medical Doctor –personal consultant
  • 67. Resource challenge Rapidly rising health care costs Expenses money Who is paying what? Immigration policy Balancing socio-economic pressures, needs of aging & scarce resources Seniors living longer / Economic countrubution Ageing societies
  • 68. Public wellbeing Measuring + monitoring possibilities vs. privacy & ethics Equality/ fairness in the use/access/ skills of IT Screening of disease process Designer foods Balanced physical and mental wellbeing Personal risk mapping Disease prevention Bio surveillance Geno-pharmacology Possible safety concerns
  • 69. Green Group Map Human Relations Health Care Sector Technology and Ethics Facilitator: Josh Calder Interacting with All Sharing Enabler Resource Allocation Lifestyle Work
  • 70. Human Relations Lonliness Respect, Dignity, (Satisfaction), love Family Substitutes It takes more than a village Independent living E-linking families Need for human contact Independent living for people with memory loss/ other disabilities & needs Socially, emotionally active wellbeing Old people and security
  • 71. Resource Allocation Finance -more individual? Rights and resources not in balance Encouraging private services? Can we afford wellbeing? Should people pay based on their health behaviour? Change of constitution  Nordic model What are basic services? Taking responsibility for oneself ATTITUDE
  • 72. Work Sharing (income, opportunities) More immigration? Worker wellbeing –pace, stress Immigration Emmigration A lot of work, more work Public/ private role in wellbeing market Retirement age increasing Balance between freedom and responsibilities –work, time
  • 73. Finland –too far into Europe of not enough? Exclusion Values Ethics
  • 74. Technology and Ethics ICT -enabler Digital divide Right to privacy Brain research Cognitive Human genetic code -capabilities Rfid technology related to wellbeing products and services National/ global regulation -conflicts Health promoting food Are you permitted to know your genetic code?
  • 75. Lifestyle Walking Personal Training Guidance Personal Fitness ’ Lifestyle tribe’ Lifestyle contrast Entertainment