The GDEcD Tourism Sales Team promotes the State of
Georgia as a tourism destination to domestic consumers.
travel agents, group tour operators, receptive tour
operators, international consumers, international tour
operators and international travel media.
The sales team supports Georgia tourism through a variety of efforts including direct mail, consumer shows, trade shows, collateral, sales missions, sales calls, educational familiarization tours and through our 11 Georgia Visitor Information Centers.
UK DEEP SOUTH SALES & MEDIA MISSION & GOLF DAY – LONDON, ENGLAND
June, 25-29, 2007
Registration Deadline: March 1, 2006
Cancellation Deadline: April 1, 2007
Delegate Registration Fee: $2,500 / 2 trade partners maximum
Brochure Distribution: $200.00
The United Kingdom is Georgia’s number one overseas market. Georgia participates
in a cooperative marketing effort in the United Kingdom that brands the States of
Georgia, Alabama, Tennessee, Louisiana, and Mississippi as the Deep South. As part
of this effort Georgia is represented on the Deep South website at http://www.Deep-
South-USA.com, in the Deep South brochure distributed throughout the year at
consumer and trade shows as well as other opportunities, in press mailings, and as
part of the Deep South USA Sales and Media Mission. The program will include travel
agent training in throughout Southern England for travel agents and tour operator staff. There will also be meetings for tour operators and media in London and
Manchester. GA and MS will host our fourth annual Golf Day for UK tour operators and media on June 29 th 2006 at the Mannings Heath Golf Club. We usually have 40 golfers and non-golfers attend this event.
GDEcD and the Deep South partners will coordinate mission itinerary, appointments,
and event(s). Shipping of materials, lodging and transportation will be the
This year, we will target select AAA offices and provide training for the auto counselors in order to increase their awareness of Georgia as a destination or a place to overnight while driving to neighboring states. Our goal is to visit three offices this year to provide extensive training and knowledge about the Georgia product. In addition, we will also make sales calls to select AAA offices in Tennessee, North Carolina, South Carolina and Northern Florida twice a year. A direct mail campaign will be developed that will include such things as special itineraries that match with Georgia events, festivals, new attractions and holiday travel. Travel counselors will also be invited to participate on a FAM tour of Georgia.