Sales Opportunities Foundation
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  • 1. Cooperative Sales Opportunities
  • 2. Sales Overview
    • The GDEcD Tourism Sales Team promotes the State of
    • Georgia as a tourism destination to domestic consumers.
    • travel agents, group tour operators, receptive tour
    • operators, international consumers, international tour
    • operators and international travel media.
    • The sales team supports Georgia tourism through a variety of efforts including direct mail, consumer shows, trade shows, collateral, sales missions, sales calls, educational familiarization tours and through our 11 Georgia Visitor Information Centers.
  • 3. INTERNATIONAL SALES
    • The goal of the international sales effort is to increase the number of visitors and increase our market among competitive states.
    • Georgia, currently ranks 11th for international visitation according to most recent information (2005) from the U.S. Department of Commerce with 650,000 annual visitors and a 3% total market share.
    • This is a 54% increase in the number of international visitors
    • the USDC reported in 2004, when Georgia ranked 14th in the nation 427,000 international visitors.
    • Among Southeastern states, Georgia is second to Florida and significantly ahead of North Carolina, which welcomes approximately 300,000 international visitors per year.
  • 4. International Sales Opportunities FY07
    • RHYTHMS OF THE SOUTH SOUTHERN SHOWCASE – ATLANTA, GEORGIA
    • Dates: December 2006
    • Registration Deadline: October1, 2006
    • Cancellation Deadline: September 2, 2006
    • Delegate Registration Fee: $980 for participants companies attending Rhythms in 2002,
    • 2003, 2004 & 2005 $1,100 for first time attending companies
    • Brochure Distribution Fee: N/A
    • Rhythms of the South, The Southern Marketplace is an international trade show for hotels,
    • attractions, destinations, restaurants, shopping malls, retail stores, transportation and
    • receptive services companies in, or doing business in, the states of Alabama; Arkansas;
    • the panhandle of Florida; Georgia; Kentucky; Louisiana; Mississippi; North Carolina; South
    • Carolina; Tennessee; Virginia and West Virginia along with Tour Operators and
    • journalists from Delta Air Lines’ 25 gateway cities in Europe, Latin America and Japan will
    • all be attending this year’s event. Delta Air Lines is a major sponsor of this show. The
    • marketplace is held on two days, the first day being scheduled appointments with the
    • suppliers in a booth and the second day being reversed with the buyers in the booths but
    • no pre-scheduled appointments.
    • GDEcD will coordinate registration and the Georgia booth. With the event being held in
    • Atlanta this year their will also be pre-show familiarization tours as well as a Georgia
    • sponsored evening event on Monday, December 11, 2006. Shipping materials, lodging and
    • transportation arrangements will be the responsibility of each Georgia partner.
  • 5. International Sales Opportunities FY07
    • INTERNATIONAL TOURISM BÖRSE (ITB) - BERLIN, GERMANY
    • March 7-11, 2007
    • Registration Deadline: December 10, 2007
    • Cancellation Deadline: January 10, 2007
    • Delegate Registration Fee: $2,500 / 2 trade partners maximum
    • Brochure Distribution: $200
    • Germany is the third largest market for overseas travelers to the United States. ITB is
    • the largest and most important travel trade show for doing business in the German
    • speaking travel market including Germany, Switzerland, and Austria. ITB also
    • attracts travel trade professionals and media from across Europe.
    • GDEcD will coordinate trade show registration, the GDEcD trade and consumer
    • booth, and appointments. Partners who would like to maintain a presence in the
    • German market, but do not wish to attend the show can choose the brochure
    • distribution option.
    • Shipping materials, lodging, and transportation will be the responsibility of each Georgia partner.
  • 6. International Sales Opportunities FY07
    • TIA’S INTERNATIONAL POW WOW – ANAHEIM, CA
    • April 21-25, 2007
    • Registration Deadline: January 15, 2007
    • Cancellation Deadline: February 15, 2007
    • Fee: $1,900 for 6 partners maximum
    • Brochure Distribution: $200
    • TIA’s International Pow Wow is the U.S. travel industry’s premier international
    • marketplace for transacting Visit USA business. Pow Wow provides the opportunity
    • to have three days of 20-minute pre-scheduled business appointments. More than
    • 1,000 USA travel companies from across the USA and more than 1,500 international
    • buyers from over 70 nations conduct business negotiations that result in the
    • generation of over $3 billion in future Visit USA travel.
    • GDEcD will coordinate registration and Georgia booth. Shipping of materials, lodging
    • and transportation will be the responsibility of each Georgia partner.
  • 7. International Sales Opportunities FY07
    • UK DEEP SOUTH SALES & MEDIA MISSION & GOLF DAY – LONDON, ENGLAND
    • June, 25-29, 2007
    • Registration Deadline: March 1, 2006
    • Cancellation Deadline: April 1, 2007
    • Delegate Registration Fee: $2,500 / 2 trade partners maximum
    • Brochure Distribution: $200.00
    • The United Kingdom is Georgia’s number one overseas market. Georgia participates
    • in a cooperative marketing effort in the United Kingdom that brands the States of
    • Georgia, Alabama, Tennessee, Louisiana, and Mississippi as the Deep South. As part
    • of this effort Georgia is represented on the Deep South website at http://www.Deep-
    • South-USA.com, in the Deep South brochure distributed throughout the year at
    • consumer and trade shows as well as other opportunities, in press mailings, and as
    • part of the Deep South USA Sales and Media Mission. The program will include travel
    • agent training in throughout Southern England for travel agents and tour operator staff. There will also be meetings for tour operators and media in London and
    • Manchester. GA and MS will host our fourth annual Golf Day for UK tour operators and media on June 29 th 2006 at the Mannings Heath Golf Club. We usually have 40 golfers and non-golfers attend this event.
    • GDEcD and the Deep South partners will coordinate mission itinerary, appointments,
    • and event(s). Shipping of materials, lodging and transportation will be the
    • responsibility of each Georgia partner
  • 8. International Sales Opportunities FY07
    • UNITED KINGDOM CONSUMER SHOWS
    • Brochure distribution Fee: $200 per show
    • Vakantiesberg, Utrecht Netherlands – January 9-14, 2007
    • Holiday Show, Manchester – January 12-14, 2007
    • Glasgow Holiday and Travel Show, Glasgow – January 19-21, 2007
    • Holiday World Experience, Dublin – January 25-28, 2007
    • Destinations Consumer Travel Show, London, England - February 1-4, 2007 – Largest
    • consumer travel show in the important London and Southeast England market.
    • The Holiday Show, Bournemouth – February 9-11, 2007
    • Birmingham Destinations Travel Show, Birmingham, England – March 2-4, 2007
    • Kuoni Polo Day, Ewhurst – May 28, 2007
    • Shipping of materials will be the responsibility of each Georgia partner.
    • Shows and co-op fees are subject to change.
    • GDEcD and the Deep South partners will coordinate mission itinerary, appointments,
    • and event(s). Shipping of materials, lodging and transportation will be the
    • responsibility of each Georgia partner
  • 9. International Sales Opportunities FY07
    • German Market Consumer Shows Registration Deadline: Open Brochure Distribution Fee: $200.00
    •  
    • "RKI" (Reisemesse Köln International), Cologne, December 1-3, 2006
    • This is the most important and largest travel and tourism consumer show in the east
    • of Germany. Average attendance is 80,000 people.
    • Stuttgart Caravan-Motor-Touristik (CTM), Stuttgart, Germany, January 13-21, 2007
    • This is the leading public exhibition for the holiday market in Europe. The Stuttgart region is one of Germany’s strongest economic regions. Average attendance is 200,000 people.
    •   Reisen Hamburg, Hamburg, Germany - Feb.7-11, 2007 - Important consumer travel show
    • for northern Germany and frequency of travel for this region. Average attendance is
    • 100,000 people.
    •   Munich Caravan-Boot-Reisemarkt (CBR) - Feb. 22-26, 2007 - The consumer show for
    • Munich and surrounding region, the strongest economic area in Germany. Average
    • attendance is 160,000 people.
    • Shipping of materials will be the responsibility of each Georgia partner.
    • Shows and co-op fees are subject to change.
  • 10. Consumer/Leisure Sales
    • This year, we will target select AAA offices and provide training for the auto counselors in order to increase their awareness of Georgia as a destination or a place to overnight while driving to neighboring states. Our goal is to visit three offices this year to provide extensive training and knowledge about the Georgia product. In addition, we will also make sales calls to select AAA offices in Tennessee, North Carolina, South Carolina and Northern Florida twice a year. A direct mail campaign will be developed that will include such things as special itineraries that match with Georgia events, festivals, new attractions and holiday travel. Travel counselors will also be invited to participate on a FAM tour of Georgia.
  • 11. Domestic Sales Opportunities FY07
    • SOUTHERN WOMEN’S SHOWS
    • Delegate Registration Fee: $150 per show / 3 partners maximum
    • Brochure distribution Fee: $275 per show / 6 partners maximum
    • Travel Association Fee: $200-$500 per show*
    • The Southern Women’s Show attracts more than 28,000 women over a 4-day period. These consumer shows
    • target women with give-a-ways, tips on beauty, cooking, fashion, health and well-being, shopping, travel and
    • much more!
    • The Southern Women’s Shows will provide GDEcD and its partners the opportunity to promote Georgia as an
    • extraordinary vacation destination. Partners who do not wish to attend the show, but would like to have a
    • presence in this market can choose to send brochures for distribution.
    • *Travel Associations can co-op with GDEcD by sending one or multiple brochures. The criteria is as follows:
    • 1 regional brochure for $275.
    • Up to 5 regional brochures for $350.
    • Up to 15 regional brochures (prepackaged together) for $500.
    • Shipping of materials, lodging, meals and transportation will be the responsibility of each Georgia partner. GDEcD will coordinate registration and booth space.
    • • Savannah Southern Women’s Show, Savannah, Georgia
    • Visitors:
    • Duration: 3 days
    • Dates: February 9-11, 2007
    • • Southern Spring Home and Garden Show, Charlotte, North Carolina Visitors: 50,000 Duration: 5 days Dates: February 28-March 4, 2007
  • 12. Domestic Sales Opportunities FY07
    • SOUTHERN WOMEN’S SHOWS
    • Delegate Registration Fee: $150 per show / 3 partners maximum
    • Brochure distribution Fee: $275 per show / 6 partners maximum
    • Travel Association Fee: $200-$500 per show*
    • The Southern Women’s Show attracts more than 28,000 women over a 4-day period. These consumer shows
    • target women with give-a-ways, tips on beauty, cooking, fashion, health and well-being, shopping, travel and
    • much more!
    • The Southern Women’s Shows will provide GDEcD and its partners the opportunity to promote Georgia as an
    • extraordinary vacation destination. Partners who do not wish to attend the show, but would like to have a
    • presence in this market can choose to send brochures for distribution.
    • *Travel Associations can co-op with GDEcD by sending one or multiple brochures. The criteria is as follows:
    • 1 regional brochure for $275.
    • Up to 5 regional brochures for $350.
    • Up to 15 regional brochures (prepackaged together) for $500.
    • Shipping of materials, lodging, meals and transportation will be the responsibility of each Georgia partner. GDEcD will coordinate registration and booth space.
    • • Savannah Southern Women’s Show, Savannah, Georgia
    • Visitors:
    • Duration: 3 days
    • Dates: February 9-11, 2007
    • • Southern Spring Home and Garden Show, Charlotte, North Carolina Visitors: 50,000 Duration: 5 days Dates: February 28-March 4, 2007
  • 13. Domestic Sales Opportunities FY07
    • AAA-ALABAMA CONSUMER TRAVEL SHOW
    • Visitors: 1,000
    • Duration: 1 day
    • Date: January 27, 2007
    • This consumer show attracts AAA customers from around the Birmingham area to come and meet and greet with attractions,
    • destinations and accommodations. This is an opportunity for you to showcase your product.
    • NATIONAL TOUR ASSOCIATION (NTA)
    • November 3-7, 2006
    • www.ntaonline.com
    • The National Tour Association is the premier association for travel professionals who have a keen interest in the packaged travel sector
    • of the industry. The association, which is made up of nearly 4,000 members, brings together those who package travel - group as well
    • as individual trips - with suppliers and destinations who represent the various components of a trip. Although based in North America,
    • their membership spans the globe
    • AMERICAN BUS ASSOCIATION (ABA)
    • January 26-February 1, 2007
    • www.buses.org
    • The American Bus Association, the trade association of the intercity bus industry, represents the motorcoach industry’s
    • interests in Washington, D.C. It also facilitates relationships between North American motorcoach and tour companies and all
    • related segments of the travel and supplier industries and promotes travel by motorcoach to consumers.
    • ABA represents approximately 950 motorcoach and tour companies in the United States and Canada. Its members operate
    • charter, tour, regular route, airport express, special operations and contract services (commuter, school, transit). Another
    • 2,300 member organizations represent the travel and tourism industry and suppliers of bus products and services who work
    • in partnership with the North American motorcoach industry.
  • 14. Domestic Sales Opportunities FY07
    • BANK TRAVEL
    • February 15-17, 2007
    • www.banktravel.com
    • Bank Travel Conference is an annual meeting from the travel industry that is designed to increase the knowledge of financial
    • institutions’ Loyalty Program Directors in the areas of increased bank sales and travel skills. The Marketplace arranges appointments
    • between bankers and the 250+ travel companies and destinations present.
    • TRAVEL SOUTH MARKETPLACE
    • March 10-14, 2007
    • www.travelsouthusa.com
    • Travel South USA is America's oldest and largest regional travel promotion organization. The non-profit organization promotes travel to
    • and within its member states. Travel South USA serves as an information source for journalists, tour operators, retail travel agents and
    • other travel professionals.
    • Funded by the member states' tourism offices, Travel South USA:
    • Owns and produces a four day marketplace, called Travel South SHOWCASE, for tour operators and media to meet with
    • representatives from Southern hotels, attractions, states, convention & visitor bureaus and other travel suppliers.
    • Develops regional marketing programs to promote tourism to and within the southern states.
    • AFRICAN AMERICAN TRAVEL CONFERENCE (AATC)
    • April 17-19, 2007
    • www.aatconline.com
    • The African American Travel Conference (AATC) is the travel industry’s premier meeting for the travel planners of African American
    • groups. Today, the African American market group is the fastest growing segment within the travel industry. AATC brings together
    • destinations, hotels and attractions to showcase their product to travel planners from across the US
  • 15. Domestic Sales Opportunities FY07
    • GDEcD will also have a presence at the following state events allowing for partner coop
    • opportunities.
    • GA National Fair – Perry, GA (October 4-14, 2007)
    • Sunbelt Expo – Moultrie, GA (October 16-18, 2007)
    • Cherry Blossom Festival – Macon, GA (March 15-17, 2007)
    • Tour De Georgia-Statewide (April 16-22, 2007)
    • Other Statewide Fairs and Festivals as determined
  • 16. Sales Team Contacts
    • Bob Harris, Director, Global Sales Tourism
    • [email_address]
    • 404-962-4081
    • Katie Baasen, Senior Sales Manager
    • [email_address]
    • 404-962-4080
    • Pam Kruseck, Consumer Sales Manager
    • [email_address]
    • 404-962-4175