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As the largest independent personality, trademark and event licensing company in the world, IMG Licensing oversees contract negotiations, contract compliance and royalty maintenance for sports personalities, events and federations, as well as corporate trademarks and icons, fashion (brands, designers and models), and entertainment and cultural events. Properties and brands as diverse as Wimbledon, the British Open, Oxford University, Major League Baseball, Rugby World Cup, U.S. Open (Golf) and Playboy in Japan, the Chinese Football Association, The South African Sport Commission, the Sydney Opera House and Microsoft have all relied on IMG for licensing expertise.
The King Protea represents the highest achievement in South African Sport. For any athlete it stands for aspiration, drive, determination and reaching your ultimate goal – success and national representation.
Not only should the King Protea instil these feelings in athletes but it should also generate similar nostalgia/ patriotism for every South African, thus making it the perfect emblem to market to our sport-crazed nation.
The SASC are the Custodians of the following marks:
The SASC Licensing Programme’s Visions and Aims
The broad vision and aim of the Protea licensing an merchandising programme is twofold:
To create an awareness and firmly entrench the Protea as the overriding emblem of sport in South Africa.
To piggy-back the escalating popularity of the emblem with a co-ordinated, structured commercial programme that will create a continuous income stream for the SASC.
The success of the SASC Licensing Programme is the National Federations gain especially the smaller ones. The SASC assistance is administrative, thus allowing the Federations to utilise their government funding effectively and efficiently.
The use of the Protea, which has in the past been spierheaded by the bigger federations such as Rugby, Cricket and Soccer has helped solidify the the identity of South Africa in the international arena and bring South Africa together under one emblem.
The Federations are encouraged to utilise the licensees of the SASC Licensing programme to manufacture their products when the need arises, in doing so the Federations are given preferential rates.