Research Plan

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Research Plan

  1. 1. Research Plan Dr. Eija Nieminen,Designium University of Art and Design, Helsinki
  2. 2. Points of Departure <ul><li>E-business in the clothing trade has not been a success </li></ul><ul><li>Large errors in sales forecasts </li></ul><ul><li>Need for rapid responses </li></ul><ul><li>New model of operation and new technologies </li></ul><ul><ul><li>Ubiquitous distributed computing environments </li></ul></ul><ul><ul><li>A 3D system for taking body measurements </li></ul></ul><ul><ul><li>Virtual try-on systems </li></ul></ul><ul><ul><li>Mass customisation </li></ul></ul><ul><ul><li>E-Tailor-project / EURATEX </li></ul></ul><ul><ul><li>XML-metalanguage for integrating software troughout the logistic chain </li></ul></ul>
  3. 3. Aims <ul><li>Boost the efficiency of supply chains and networks of the textile and clothing industry and trade </li></ul><ul><li>Create a new shopping concept applying IT-technologies and User Centered Design process: </li></ul><ul><ul><li>” Semi-virtual” buying experience: body scanning – virtual fitting </li></ul></ul><ul><ul><li>Mass customisation: best fit / made to measure = instant delivery / order delivery </li></ul></ul><ul><ul><li>More efficient logistics – smaller forecast errors – faster response to demand </li></ul></ul><ul><ul><li>New kind of buying experience – boosted sales – better visibility for alternative articles – repeat orders possible, etc. </li></ul></ul>
  4. 4. Actions University of Art and Design Helsinki (UIAH) Product and Spatial Design <ul><li>Use of consumer decision making models from economics </li></ul><ul><li>Information gathering from defined target groups with Probes method </li></ul><ul><li>Observation of target groups </li></ul><ul><li>Evaluation of similar concepts </li></ul><ul><li>User centric design process from the gathered information </li></ul><ul><li>Platform based concept design </li></ul><ul><li>Shopping environment design – based on ubiquitous distributed computing </li></ul><ul><li>Usability testing of the concept's interactive prototype </li></ul><ul><li>Scenarios of use from the main features of the concept </li></ul>
  5. 5. Actions Tampere University of Technology Fibre Materials Science <ul><li>Clothing technology expertise </li></ul><ul><li>Information gathering for technical implementation of the concepts </li></ul><ul><li>Technology research (body scanners, software, best fit/custom tailoring etc.) </li></ul><ul><li>Design of material flow and supply chain </li></ul><ul><li>Concept benchmarking </li></ul>
  6. 6. Actions Tampere University of Technology Institute of Software Systems <ul><li>integration of existing systems needed in the logistic chain </li></ul><ul><li>3D visualization and virtual try-on systems </li></ul>
  7. 7. Expertise <ul><li>Project director: Dr. Eija Nieminen, University of Art and Design Helsinki / Designium </li></ul><ul><li>Interface design: Prof. Turkka Keinonen, University of Art and Design Helsinki / Dept. of Product Design </li></ul><ul><li>Supply chain and body scanning technology: Prof. Heikki Mattila, TUT / Fibre Materials Technology </li></ul><ul><li>Software systems: Prof. Tarja Systä, TUT / Software Systems Laboratory </li></ul>
  8. 8. Research Partners <ul><li>SOK, Sokos department stores </li></ul><ul><li>L-Fashion Group (clothing industries) </li></ul><ul><li>Turo Tailor (clothing industries) </li></ul><ul><li>Major Blue ( soft-ware for clothing production systems ) </li></ul><ul><li>Lectra Finland ( body-scanning technology ) </li></ul><ul><li>Federation of Finnish Textile and Clothing Industries </li></ul><ul><li>University of Art and Design Helsinki (coordinator) </li></ul><ul><li>Tampere University of Technology </li></ul>
  9. 9. International Cooperation <ul><li>Harvard Graduate School of Design, USA </li></ul><ul><ul><li>Professor Jeffrey Huang </li></ul></ul><ul><li>MIT Forum for Supply Chain Innovation </li></ul><ul><ul><li>Dr. Shoumen Datta </li></ul></ul><ul><li>North Carolina State University College of Textiles </li></ul>
  10. 10. Budget and schedule <ul><li>192.000 € for 1.9.02 – 31.12.03 </li></ul><ul><ul><li>National Technology Agency TEKES 80% </li></ul></ul><ul><ul><li>Project partners 20% </li></ul></ul>
  11. 11. 01 10 2003 Jaana Hyvärinen, Student of Architecture, University of Oulu Teemu Oksanen, M.A. Student, University of Art and Design, Helsinki Smart Store
  12. 12. TECHNOLOGIES
  13. 13. TECHNOLOGIES Network access / Database <ul><ul><li>Network access </li></ul></ul><ul><ul><li>provides a connection between </li></ul></ul><ul><ul><li>entities wanting to access or </li></ul></ul><ul><ul><li>exchange data. </li></ul></ul><ul><ul><li>A database is a collection of data </li></ul></ul><ul><ul><li>accessible in a controlled manner. </li></ul></ul><ul><ul><li>Access to shared information is </li></ul></ul><ul><ul><li>what it means for a store to be </li></ul></ul><ul><ul><li>a part of a chain: every store has </li></ul></ul><ul><ul><li>the same up-to-date information </li></ul></ul><ul><ul><li>available. This information could </li></ul></ul><ul><ul><li>even be shared with other actor </li></ul></ul><ul><ul><li>in other parts of the world, if </li></ul></ul><ul><ul><li>profitable. For example, </li></ul></ul><ul><ul><li>a customer may want to access </li></ul></ul><ul><ul><li>his information everywhere. </li></ul></ul>
  14. 14. <ul><ul><li>Radio Frequency </li></ul></ul><ul><ul><li>Identification (RF ID) tags </li></ul></ul><ul><ul><li>are tags which can be detected </li></ul></ul><ul><ul><li>by RF sensors. </li></ul></ul><ul><ul><li>They are quite small, e.g., easily </li></ul></ul><ul><ul><li>built into price tags to act as </li></ul></ul><ul><ul><li>both price tags and garment </li></ul></ul><ul><ul><li>tracking marker, or attached to </li></ul></ul><ul><ul><li>smart cards. </li></ul></ul>TECHNOLOGIES RF ID Tags
  15. 15. <ul><ul><li>The wall displays </li></ul></ul><ul><ul><li>are big media displays which </li></ul></ul><ul><ul><li>can show still pictures as well </li></ul></ul><ul><ul><li>as videos on the screen. </li></ul></ul>TECHNOLOGIES Wall display
  16. 16. <ul><ul><li>The basic function of a smart </li></ul></ul><ul><ul><li>card is a protected container </li></ul></ul><ul><ul><li>for limited quantity of </li></ul></ul><ul><ul><li>information. </li></ul></ul><ul><ul><li>Protection is achieved through </li></ul></ul><ul><ul><li>authenticating the party </li></ul></ul><ul><ul><li>accessing its contents. </li></ul></ul><ul><ul><li>Combined with a PIN code, for </li></ul></ul><ul><ul><li>example, a smart card can also </li></ul></ul><ul><ul><li>be used for fairly strong </li></ul></ul><ul><ul><li>authentication of its holder. </li></ul></ul>TECHNOLOGIES Smart card
  17. 17. <ul><ul><li>A touch screen allows the user </li></ul></ul><ul><ul><li>to point at something in order to </li></ul></ul><ul><ul><li>choose things on the screen. </li></ul></ul>TECHNOLOGIES Touch screen
  18. 18. <ul><ul><li>Web cameras (web cams) are </li></ul></ul><ul><ul><li>small cameras that can be </li></ul></ul><ul><ul><li>easily set up to provide a video </li></ul></ul><ul><ul><li>stream or still photographs to </li></ul></ul><ul><ul><li>publish on internet. </li></ul></ul>TECHNOLOGIES Web cameras
  19. 19. <ul><ul><li>The body scanner is a device </li></ul></ul><ul><ul><li>to obtain the three-dimensional </li></ul></ul><ul><ul><li>(3D) body image of an object, </li></ul></ul><ul><ul><li>here the customer. With the </li></ul></ul><ul><ul><li>specific software the 3D image </li></ul></ul><ul><ul><li>can be used to get the body </li></ul></ul><ul><ul><li>measurements needed when </li></ul></ul><ul><ul><li>producing a garment. </li></ul></ul>TECHNOLOGIES Body scanner
  20. 20. <ul><ul><ul><li>Virtual try-on </li></ul></ul></ul><ul><ul><ul><li>uses computers and displays to </li></ul></ul></ul><ul><ul><ul><li>let us see ourselves wearing the </li></ul></ul></ul><ul><ul><ul><li>same garment, preferably on an </li></ul></ul></ul><ul><ul><ul><li>image of our own body. </li></ul></ul></ul>TECHNOLOGIES Virtual try-on
  21. 21. <ul><ul><li>Customer tracking can use, e.g., </li></ul></ul><ul><ul><li>RF ID tags or smart cards. </li></ul></ul><ul><ul><li>Customer tracking can be used </li></ul></ul><ul><ul><li>to adjust the shop environment </li></ul></ul><ul><ul><li>for a customer. </li></ul></ul><ul><ul><li>Garment tracking could use RF </li></ul></ul><ul><ul><li>ID tags attached to every </li></ul></ul><ul><ul><li>garment as price tag, built-in </li></ul></ul><ul><ul><li>security tag, or both of these </li></ul></ul><ul><ul><li>combined. </li></ul></ul>TECHNOLOGIES Customer tracking / Garment tracking
  22. 22. <ul><ul><li>Mass customisation can be </li></ul></ul><ul><ul><li>done e.g. by offering better </li></ul></ul><ul><ul><li>fitting garments, the actual </li></ul></ul><ul><ul><li>measurements of the customer </li></ul></ul><ul><ul><li>are required. </li></ul></ul><ul><ul><li>The customer can be shown the </li></ul></ul><ul><ul><li>differences between a best-fit size </li></ul></ul><ul><ul><li>and the customized garment. It </li></ul></ul><ul><ul><li>requires a database to hold the </li></ul></ul><ul><ul><li>measurements of customer and a </li></ul></ul><ul><ul><li>network access to the </li></ul></ul><ul><ul><li>manufacturer for ordering. The </li></ul></ul><ul><ul><li>virtual try-on probably displays </li></ul></ul><ul><ul><li>more clearly the idea between </li></ul></ul><ul><ul><li>the customized garment and </li></ul></ul><ul><ul><li>best-fit garment, which can be </li></ul></ul><ul><ul><li>shown on the displays or touch </li></ul></ul><ul><ul><li>screens. </li></ul></ul><ul><ul><li>As a counterpart to mass </li></ul></ul><ul><ul><li>customization, a best-fit size </li></ul></ul><ul><ul><li>involves finding the size of </li></ul></ul><ul><ul><li>ready-made garments </li></ul></ul>TECHNOLOGIES Mass customisation
  23. 23. DESIGN DRIVERS
  24. 24. <ul><li>INFORMATION </li></ul><ul><li>STORE MILIEU / </li></ul><ul><li>SELECTION </li></ul><ul><ul><li>PRODUCT INFORMATION </li></ul></ul><ul><ul><li>IDENTIFY / </li></ul></ul><ul><ul><li>CREATE NEEDS </li></ul></ul><ul><ul><li>EASE DECISION MAKING </li></ul></ul><ul><ul><li>ADDITIONAL SERVICES </li></ul></ul><ul><li>CIRCULATION </li></ul><ul><li>DISPLAYED PRODUCTS </li></ul><ul><ul><li>INVENTORY<> </li></ul></ul><ul><ul><li>STORE/FITTING </li></ul></ul><ul><ul><li>MAINTENANCE OF </li></ul></ul><ul><ul><li>COLLECTION </li></ul></ul><ul><ul><li>FUNCTIONAL DETAILS </li></ul></ul><ul><ul><li>POST SALE ACTIONS </li></ul></ul><ul><li>SOCIAL </li></ul><ul><ul><li>HOBBY / LEISURE </li></ul></ul><ul><ul><li>SOCIAL INTERACTION </li></ul></ul><ul><ul><li>COMMUNALITY </li></ul></ul><ul><ul><li>COMMUNICATION </li></ul></ul><ul><li>BRANDS/MEMORIES </li></ul><ul><ul><li>FAVOURITE CLOTHES </li></ul></ul><ul><ul><li>PRODUCTS </li></ul></ul><ul><ul><li>QUALITY </li></ul></ul><ul><ul><li>BRAND IDENTITY <> </li></ul></ul><ul><ul><li>PERSONALITY </li></ul></ul><ul><ul><li>BRANDS AS TO EASE </li></ul></ul><ul><ul><li>DECISION MAKING </li></ul></ul><ul><ul><li>STORE MILIEU </li></ul></ul>DESIGN DRIVERS
  25. 25. STORE PROFILE
  26. 26. <ul><li>Physical store with virtual and </li></ul><ul><li>physical items: </li></ul><ul><li>Human and virtual cashier </li></ul><ul><li>Physical display (“gallery”) </li></ul><ul><li>With one of each item and all </li></ul><ul><li>variations virtual </li></ul><ul><li>Physical inventory and virtual </li></ul><ul><li>inventory (product database) </li></ul><ul><li>Physical and virtual information </li></ul><ul><li>Physical and virtual try on </li></ul><ul><li>Circulation </li></ul>STORE PROFILE
  27. 27. SUMMARY
  28. 28. INFORMATION Store milieu – ’Gallery’ RFID tags – Database Smart card Product db – Customer db Virtual try-on Ubiquitous displays Customised shop environment Multimedia Virtual store Additional services Social experiences CIRCULATION Store milieu – ’Gallery’ Customised fitting room RFID tags Virtual layout SOCIAL More space and time for social interaction Virtual - physical interaction Virtual store Chat BRANDS/MEMORIES Additional services Body scanning Customised clothes Creating memories by creating experiences Multimedia SUMMARY

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