Regenera Birmingham Bullringemployment

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  • Here to present to you our experience of Bullring Birmingham Regeneration and its impact on two of Birmingham's target regeneration areas Birmingham and Sandwell Housing Market Renewal Area HMRA in the North of Birmingham and Kings Norton New Deal for Communities.
  • Regenera Birmingham Bullringemployment

    1. 1.     BULLRING BIRMINGHAM   Bullring Jobs Hub Birmingham and Sandwell Housing Market Renewal Area and Kings Norton New Deal for Communities 1 (KNNDC) REGENERA 17 – 19 MARCH 2005
    2. 2. Bullring Regeneration
    3. 3. The Context
    4. 4. LABOUR MARKET CONTEXT
    5. 5. Strategic Context Birmingham and Solihull Strategic Partnership Employment Strategy Group Hub Steering Group Bullring Jobs Hub Solihull UHB/Tech Belt NW – IMI Witton Sector Groups Health Care Public Service Construction AEGs LIGs Constituencies/ Wards East Birmingham Sparkhill/brook Solihull Aston & North SRB 6 Central & Ladywood South West Solihull LSP IAG
    6. 7. The Programme
    7. 8. Bullring Regeneration <ul><li>£530 million project </li></ul><ul><li>Europe’s largest city centre retail regeneration project opened September 2003 </li></ul><ul><li>110,000 sq m of prime retail space </li></ul><ul><li>Home to Selfridges, Debenhams, Gap’s flagship store, Next, Zara, USC, Benneton and many more </li></ul><ul><li>140 shops, cafes and restaurants </li></ul><ul><li>8,000 staff estimate </li></ul><ul><li>50 million shoppers visited BullRing in its first year of operation            </li></ul>
    8. 9. Bullring Partnership <ul><li>Key Labour Market Partners </li></ul><ul><li>The Birmingham Alliance and ESG </li></ul><ul><li>Birmingham City Council Development Directorate </li></ul><ul><li>JobCentre Plus (JCP) </li></ul><ul><li>Birmingham and Solihull Connexions Service </li></ul><ul><li>Birmingham and Solihull Learning and Skills Council (LSC) </li></ul><ul><li>Birmingham and Solihull Business Link </li></ul><ul><li>Birmingham Chamber of Commerce and Industry </li></ul><ul><li>Birmingham Voluntary Services Council (BVSC) </li></ul><ul><li>Working with local Access to Employment Groups </li></ul>
    9. 10. Bullring Partnership <ul><li>Objectives </li></ul><ul><li>Build a strong connection with employers to provide recruitment and training services </li></ul><ul><li>Provide local jobs for local people </li></ul><ul><li>Develop, design and deliver relevant training support packages for jobseekers and employers </li></ul><ul><li>Promote low staff migration from other Birmingham retailers </li></ul><ul><li>Attract applicants who might not have previously considered retail as a career. </li></ul>
    10. 11. Bullring Jobs Hub <ul><li>Steering Group </li></ul><ul><li>Representatives from Bullring Partnership Strategic Senior staff overseeing management and performance of operational activity </li></ul><ul><li>Operational Team </li></ul><ul><li>Core team – Secondees from Bullring Partnership employment and training members and The Birmingham Alliance </li></ul><ul><li>Linking to </li></ul><ul><li>Local Access to Employment Groups covering Birmingham and Solihull </li></ul>
    11. 12. The Activity
    12. 13. Bullring Recruitment <ul><li>Comprehensive “Employer Marketing” </li></ul><ul><li>and </li></ul><ul><li>Comprehensive job seeker promotion and marketing via - </li></ul><ul><ul><li>Retailer Presentations - 44 </li></ul></ul><ul><ul><li>Customised Training for job seekers – 2000 trained </li></ul></ul><ul><ul><li>Jobs Fairs </li></ul></ul><ul><ul><li>Outreach Activities via Bullring Jobs Bus – 184 venues 15000 enquiries </li></ul></ul><ul><ul><li>Website www.bullring.co.uk - 19000 online applications </li></ul></ul>Bridging the labour market gap for employers and job seekers “ A fresh start for Birmingham a new future for you”
    13. 14. Bullring Outcomes Employer take-up 117 of 140 the Bullring retailers plus a further 20 concessions recruited staff from the Bullring Jobs Hub. Job Seekers 15,000 visitors to Bullring bus and 19,000 job applications via website 2,604 jobs filled through the actions of the Bullring Hub                                                                            
    14. 15. Bullring job outcomes By Ward
    15. 16. Profile of successful applicants 2604 via Bullring Jobs Hub
    16. 17. Learning from Bullring Jobs Hub <ul><li>  </li></ul><ul><li>The Partnership </li></ul><ul><li>  Excellent </li></ul><ul><li>Learning point – Client data sharing protocol required. Initiate construction focus early </li></ul><ul><li>  </li></ul><ul><li>Marketing & Communication </li></ul><ul><li>  Highly effective for both employer and Job seeker. </li></ul><ul><li>Learning point - phenomenal response, resource intensive. </li></ul><ul><li>Bullring Bus and Outreach </li></ul><ul><li>  Highly successful in raising the profile of Bullring jobs in local communities. </li></ul><ul><li>Learning point – don’t launch too early! </li></ul><ul><li>  </li></ul><ul><li>Training </li></ul><ul><li>2000 people received effective training. </li></ul><ul><li>Learning point – Consider more localised training.  </li></ul><ul><li>Processes </li></ul><ul><li>Central coordination worked well for Employers, but less so for Job Seekers . </li></ul><ul><li>Learning point - In future Hubs management responsibility for clients will remain with the originating or </li></ul><ul><li>local intermediary. </li></ul>
    17. 18. Bullring Shopping Centre
    18. 19. Bullring Shopping Centre

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