Library Instruction for  ADM 300 Ning Zou  Reference & Instruction Librarian
Outline <ul><li>Research process </li></ul><ul><ul><li>Industry research </li></ul></ul><ul><ul><li>Company research </li>...
Research Process <ul><li>Research the industry first </li></ul><ul><li>Find a company from industry profiles </li></ul><ul...
Industry Profile Resources <ul><li>Standard & Poor’s Industry Surveys – Apparel & Footwear </li></ul><ul><ul><li>Current e...
Industry Profile Resources (cont’d) <ul><li>Encyclopedia of American Industries </li></ul><ul><ul><li>Industry snapshot </...
Follow Me or Refer to Your  Yellow  Handout… <ul><li>Let’s take a look at Encyclopedia of American Industries </li></ul>
Industry Profile Resources (cont’d) <ul><li>Business Source Premier via business searching interface </li></ul><ul><ul><li...
Follow Me or Refer to the  Yellow  Handout… <ul><li>Let’s take a look at Business Source Premier </li></ul>
Company Profile Resources <ul><li>Mergent  Online  (only covers US companies but lots of US apparel companies are TransNat...
Follow Me or Refer to the  Yellow  Handout… <ul><li>Let’s take a look at Mergent Online </li></ul>
Company Profile Resources (cont’d) <ul><li>Hoover’s </li></ul><ul><ul><li>Company information </li></ul></ul>
Follow Me or Refer to the  Yellow  Handout… <ul><li>Let’s take a look at Hoover’s </li></ul>
Company Profile Resources (cont’d) <ul><li>Business Source Premier </li></ul><ul><ul><li>Company overview </li></ul></ul><...
How to Find Trade Journals? <ul><li>Go to library’s homepage </li></ul><ul><li>Click find books </li></ul><ul><li>Click ba...
Here Comes the Competition <ul><li>Teams with same brand name are competitors </li></ul><ul><li>Please do not flip the wor...
NIKE  Business Source Premier <ul><li>The company operates in US,  Europe ,  Asia Pacific ,  the Middle East , and  Africa...
Tommy Hilfiger Business Source Premier <ul><li>Tommy Hilfiger is headquartered in  Kowloon ,  Hong Kong   </li></ul><ul><l...
Polo Ralph Lauren Mergent Online <ul><li>As of Apr 1 2006, Polo Co. operated  145  outlet stores worldwide. </li></ul><ul>...
Reebok Hoover’s <ul><li>Reebok International sells its products through subsidiaries and independent retailers in  170  co...
Getting Help <ul><li>Reference desk </li></ul><ul><ul><li>One on one help with your assignment, research paper, and any re...
Let’s Get Out of Here   <ul><li>Tour of GovDocs </li></ul>
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Reference & Instruction Librarian

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Reference & Instruction Librarian

  1. 1. Library Instruction for ADM 300 Ning Zou Reference & Instruction Librarian
  2. 2. Outline <ul><li>Research process </li></ul><ul><ul><li>Industry research </li></ul></ul><ul><ul><li>Company research </li></ul></ul><ul><li>Resources showcase </li></ul><ul><ul><li>Industry profile resources </li></ul></ul><ul><ul><li>Company profile resources </li></ul></ul><ul><ul><li>Trade journals </li></ul></ul><ul><li>Competitions </li></ul><ul><ul><li>Nike </li></ul></ul><ul><ul><li>Tommy Hilfiger </li></ul></ul><ul><ul><li>Polo Ralph Lauren </li></ul></ul><ul><ul><li>Reebok </li></ul></ul><ul><li>A tour of Gov Docs </li></ul>
  3. 3. Research Process <ul><li>Research the industry first </li></ul><ul><li>Find a company from industry profiles </li></ul><ul><li>Research the company </li></ul><ul><li>Company websites and trade journals are also helpful </li></ul>
  4. 4. Industry Profile Resources <ul><li>Standard & Poor’s Industry Surveys – Apparel & Footwear </li></ul><ul><ul><li>Current environment </li></ul></ul><ul><ul><li>Industry Profile </li></ul></ul><ul><ul><ul><li>Industry trends </li></ul></ul></ul><ul><ul><ul><li>How the industry operates </li></ul></ul></ul><ul><ul><ul><li>Key industry ratios and statistics </li></ul></ul></ul><ul><ul><ul><li>How to analyze an apparel company </li></ul></ul></ul><ul><ul><li>Comparative company analysis </li></ul></ul>
  5. 5. Industry Profile Resources (cont’d) <ul><li>Encyclopedia of American Industries </li></ul><ul><ul><li>Industry snapshot </li></ul></ul><ul><ul><li>Background and development </li></ul></ul><ul><ul><li>Industry leaders </li></ul></ul><ul><ul><li>And more </li></ul></ul>
  6. 6. Follow Me or Refer to Your Yellow Handout… <ul><li>Let’s take a look at Encyclopedia of American Industries </li></ul>
  7. 7. Industry Profile Resources (cont’d) <ul><li>Business Source Premier via business searching interface </li></ul><ul><ul><li>Industry profiles - global </li></ul></ul><ul><ul><li>Company profiles </li></ul></ul><ul><ul><li>Country reports </li></ul></ul><ul><ul><li>Market research reports </li></ul></ul>
  8. 8. Follow Me or Refer to the Yellow Handout… <ul><li>Let’s take a look at Business Source Premier </li></ul>
  9. 9. Company Profile Resources <ul><li>Mergent Online (only covers US companies but lots of US apparel companies are TransNationalCorporations) </li></ul><ul><ul><li>Company details </li></ul></ul><ul><ul><li>Company financials </li></ul></ul><ul><ul><li>News </li></ul></ul>
  10. 10. Follow Me or Refer to the Yellow Handout… <ul><li>Let’s take a look at Mergent Online </li></ul>
  11. 11. Company Profile Resources (cont’d) <ul><li>Hoover’s </li></ul><ul><ul><li>Company information </li></ul></ul>
  12. 12. Follow Me or Refer to the Yellow Handout… <ul><li>Let’s take a look at Hoover’s </li></ul>
  13. 13. Company Profile Resources (cont’d) <ul><li>Business Source Premier </li></ul><ul><ul><li>Company overview </li></ul></ul><ul><ul><li>Key facts </li></ul></ul><ul><ul><li>Major products and services </li></ul></ul><ul><ul><li>Locations and subsidiaries </li></ul></ul>
  14. 14. How to Find Trade Journals? <ul><li>Go to library’s homepage </li></ul><ul><li>Click find books </li></ul><ul><li>Click basic search </li></ul><ul><li>Fill out the blanks </li></ul><ul><ul><li>Search for: textile industry or fashion </li></ul></ul><ul><ul><li>Search type: subject heading </li></ul></ul><ul><ul><li>Quick limit: periodicals </li></ul></ul>
  15. 15. Here Comes the Competition <ul><li>Teams with same brand name are competitors </li></ul><ul><li>Please do not flip the worksheet until I set up the timer </li></ul><ul><li>You only have 20 minutes </li></ul><ul><li>Answer all the questions and turn the worksheet in to me right after you are done </li></ul><ul><li>You could answer all the questions together or split the questions and answer them individually </li></ul><ul><li>Each team only needs to submit one worksheet to me </li></ul><ul><li>The first team of each brand that gets all the answer right wins. </li></ul><ul><li>Winners will be rewarded! </li></ul><ul><li>It’s all about team work! </li></ul>
  16. 16. NIKE Business Source Premier <ul><li>The company operates in US, Europe , Asia Pacific , the Middle East , and Africa . </li></ul><ul><li>Nike Europe is in which country? </li></ul><ul><li>the Netherlands </li></ul>
  17. 17. Tommy Hilfiger Business Source Premier <ul><li>Tommy Hilfiger is headquartered in Kowloon , Hong Kong </li></ul><ul><li>Please list two products that the company offers </li></ul><ul><ul><li>Menswear , Womenswear , Childrenswear , </li></ul></ul><ul><ul><li>Jeans , Homewear , Toiletries , and </li></ul></ul><ul><ul><li>Fragrance </li></ul></ul>
  18. 18. Polo Ralph Lauren Mergent Online <ul><li>As of Apr 1 2006, Polo Co. operated 145 outlet stores worldwide. </li></ul><ul><li>2. What’s the company’s Ticker Symbol? </li></ul><ul><li>RL </li></ul>
  19. 19. Reebok Hoover’s <ul><li>Reebok International sells its products through subsidiaries and independent retailers in 170 countries and territories. </li></ul><ul><li>List the company’s first three competitors please: Fila USA , NIKE , and PUMA </li></ul>
  20. 20. Getting Help <ul><li>Reference desk </li></ul><ul><ul><li>One on one help with your assignment, research paper, and any reference questions </li></ul></ul><ul><li>By appointment </li></ul><ul><ul><li>Call me @859.622.3052 </li></ul></ul><ul><ul><li>Email me @ning.zou@eku.edu </li></ul></ul><ul><li>IMing us </li></ul><ul><ul><li>Screen name: ekulibraries </li></ul></ul><ul><li>Email us </li></ul><ul><ul><li>http:// www.library.eku.edu/askalibrarian/request.php </li></ul></ul>
  21. 21. Let’s Get Out of Here  <ul><li>Tour of GovDocs </li></ul>
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