Promotional Products

1,237 views
1,170 views

Published on

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,237
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
26
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Promotional Products

    1. 1. The Power of Promotional Products Maximize Their Proven Effectiveness for Your Business Needs The Power of Promotional Products © PPAI 2007
    2. 2. Do you remember… <ul><li>How a yellow wrist band raised awareness and money for cancer research? </li></ul><ul><li>That t-shirt you stood in line to get at the radio station? </li></ul><ul><li>The mug you use, with the name of your favorite specialty shop where you buy your morning coffee? </li></ul><ul><li>When one fast food restaurant sold out of kid’s meals because of a bean bag toy ? </li></ul>You remember them, and so do others!
    3. 3. Useful or decorative items designed to promote a company, product, service, event, meeting, program, etc. Promotional Products?
    4. 4. The recall power of promotional products was measured in a survey conducted for PPAI * —the nonprofit trade association for the promotional products industry. People Remember! * Promotional Products Association International
    5. 5. Business travelers at Dallas-Fort Worth International Airport were interviewed. More than 71 percent of the business travelers indicated they had received at least one promotional product in the last 12 months. People Remember!
    6. 6. Three out of four respondents ( 76 percent ) were able to recall the name of the advertiser who gave them the promotional product. People Remember!
    7. 7. This was much better than their ability to recall the name of an advertiser from a print publication they had read in the past week ( 53.5 percent ). People Remember! Proven Results! Don’t you want to tap into that powerful recall?
    8. 8. Promotional Products: Key To Integrated Marketing <ul><li>A 2006 study of 18-34 year olds measured the effectiveness of promotional products compared to TV and print. </li></ul><ul><li>Participants were exposed to advertising via a television commercial, print ad and promotional product to measure consumers’ preferred medium for gathering information about a product or brand. </li></ul>
    9. 9. Maximum Impact With Products <ul><li>Adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases (up to 44%). </li></ul><ul><li>The use of a promotional product alone achieved maximum impact, up to 69% toward increasing brand interest and 84% in creating a good impression of the brand . </li></ul>
    10. 10. Examine this advertising medium <ul><li>Terminology </li></ul><ul><li>Size/scope of the industry </li></ul><ul><li>Applications </li></ul><ul><li>Effectiveness </li></ul><ul><li>Advantages </li></ul>
    11. 11. Examine the medium <ul><li>Premiums </li></ul><ul><li>Incentives </li></ul><ul><li>Business/Corporate gifts </li></ul><ul><li>Awards </li></ul><ul><li>Prizes </li></ul><ul><li>Commemoratives </li></ul>Promotional Products also include : Terminology:
    12. 12. Size of the industry: Examine the medium More than $19.4 billion Source: Promotional Products Association International Spending on Promotional Products in 2007
    13. 13. <ul><li>Increase repeat business </li></ul><ul><li>Boost trade show traffic </li></ul><ul><li>Encourage customer referrals </li></ul><ul><li>Build employee retention </li></ul><ul><li>Develop brand recognition </li></ul><ul><li>Increase customer loyalty and goodwill </li></ul>Research shows that the planned and targeted use of promotional products can: Examine the medium Applications:
    14. 14. The value of promotional products is in their ability to carry a message to a well-defined target audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times…without added cost to the advertiser. Examine the medium Effectiveness:
    15. 15. <ul><li>Flexible </li></ul><ul><li>Tangible and long-lasting </li></ul><ul><li>Impact is easily measured </li></ul><ul><li>Higher perceived value </li></ul><ul><li>Complements targeted marketing and other advertising media in a campaign </li></ul>Promotional products provide practical and proven solutions to your business challenges Examine the medium Advantages:
    16. 16. Come To Your Senses! <ul><li>Promotional products are the only media that engage all five senses: </li></ul><ul><li>Sight </li></ul><ul><li>Sound </li></ul><ul><li>Smell </li></ul><ul><li>Touch </li></ul><ul><li>Taste </li></ul>
    17. 17. Four Steps to Maximize Their Effectiveness for Your Business Needs Promotional products!
    18. 18. Identify your goals/objectives <ul><li>What kind of response am I looking for? </li></ul><ul><li>What do I want to accomplish? </li></ul><ul><li>What are all my product options? </li></ul><ul><li>How much do I have to spend on the products? </li></ul><ul><li>At what point will the response justify the budget? </li></ul>STEP 1: Release the Power
    19. 19. Enlist the expertise of a qualified promotional consultant STEP 2: Release the Power
    20. 20. Why use a Promotional Consultant? <ul><li>Beyond just selling products </li></ul><ul><li>Vast product resources </li></ul><ul><li>Latest trends, technologies and processes </li></ul><ul><li>Experienced advice </li></ul><ul><li>Saves you money </li></ul><ul><li>Experts in the industry </li></ul>Release the Power
    21. 21. Working with your Consultant, plan your overall promotional campaign STEP 3: Release the Power
    22. 22. <ul><li>Program/campaign theme </li></ul><ul><li>Target audience </li></ul><ul><li>Intended response </li></ul><ul><li>Workable budget </li></ul><ul><li>Realistic timeline </li></ul><ul><li>Method of distribution </li></ul>An overall campaign should include and incorporate at least some the following considerations: Plan your campaign It will be important to choose/use a product that is consistent with these elements in order to achieve the best results. Release the Power
    23. 23.  Establish a workable budget <ul><li>How many different items will be needed? </li></ul><ul><li>How many of each item will be needed? </li></ul><ul><li>Who will be getting the item? </li></ul><ul><li>How many people will be getting the items? </li></ul><ul><li>Are there additional/extra costs? (set up, extra colors, shipping, taxes, rush orders, etc.) </li></ul>Note: As with any important purchase, don’t choose on price alone! Release the Power Plan your campaign
    24. 24.  Develop a realistic timeline <ul><li>Consultation </li></ul><ul><li>Internal decision-making </li></ul><ul><li>Development of artwork </li></ul><ul><li>Production schedule, including artwork design and set up </li></ul><ul><li>Proof approval </li></ul><ul><li>All required shipping </li></ul>Release the Power Plan your campaign
    25. 25.  Determine an effective method for the distribution of your products How you will get the products to your audience can help decide the kind of products you use, the material used to make the product…and could affect the price of the product. Release the Power Plan your campaign
    26. 26. Evaluate your campaign results <ul><li>Did you meet your goals? </li></ul><ul><li>What worked? What didn’t work? </li></ul><ul><li>Did you accomplish anything you had not expected or planned on? </li></ul><ul><li>How can you improve the next campaign? </li></ul><ul><li>What would you do differently next time? </li></ul>STEP 4: Release the Power
    27. 27. Questions? Comments? Observations? The Power of Promotional Products
    28. 28. Additional Resource: www.promoideas.org <ul><li>Keys to a successful promotional campaigns </li></ul><ul><li>Research and industry stats </li></ul><ul><li>Proven, popular applications for promotional products </li></ul><ul><li>Award-winning case studies </li></ul><ul><li>Search engine to locate a promotional consultant in your area </li></ul>Proven Results!
    29. 29. This material is the property of Promotional Products Association International (PPAI). No part may be copied and/or duplicated without the written permission of PPAI. To request permission, or for more information, contact [email_address] The Power of Promotional Products © PPAI 2007
    30. 30. Financial Services - Dover Federal Credit Union © PPAI 2007 PPAI Pyramid Award Winning Promotions
    31. 31. Shipping - Norton Lilly International © PPAI 2007 PPAI Pyramid Award Winning Promotions
    32. 32. Healthcare - Hillcrest Hospital © PPAI 2007 PPAI Pyramid Award Winning Promotions
    33. 33. Food and beverage - Stadium Food & Beverage © PPAI 2007 PPAI Pyramid Award Winning Promotions
    34. 34. Telecommunications - Sprint © PPAI 2007 PPAI Pyramid Award Winning Promotions
    35. 35. Financial - Federal Home Loan Bank of Atlanta © PPAI 2007 PPAI Pyramid Award Winning Promotions
    36. 36. Healthcare - WellStar ® Health System © PPAI 2007 PPAI Pyramid Award Winning Promotions
    37. 37. Railroad Transportation - Union Pacific Railroad © PPAI 2007 PPAI Pyramid Award Winning Promotions
    38. 38. Computer Software - Adobe Systems Incorporated © PPAI 2007 PPAI Pyramid Award Winning Promotions
    39. 39. Medical - Advanced Medical Resources, Inc. © PPAI 2007 PPAI Pyramid Award Winning Promotions
    40. 40. Promotional Products - Image Builders © PPAI 2007 PPAI Pyramid Award Winning Promotions
    41. 41. Bottled Water - Abita Springs Water Company, Inc. © PPAI 2007 PPAI Pyramid Award Winning Promotions
    42. 42. Not-For-Profit - Rotary International © PPAI 2007 PPAI Pyramid Award Winning Promotions
    43. 43. Non-Profit - Donor Network of Arizona © PPAI 2007 PPAI Pyramid Award Winning Promotions
    44. 44. Pest Control and Yard Care - J.C. Ehrlich Co., Inc. © PPAI 2007 PPAI Pyramid Award Winning Promotions
    45. 45. Healthcare - Northeast Alabama Regional Medical Center © PPAI 2007 PPAI Pyramid Award Winning Promotions

    ×