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Powerdoorwaybusinessflow Powerdoorwaybusinessflow Presentation Transcript

  • Build a Brand with Retail Customers The Power of Power Doorway “ PDW ” April 10, 2007
  • As a Manufacturer how would you like to: Free Samples is the #1 way to get new users. The PDW Marketing System can distribute Free Samples to thousands of customers. Mfg. is paid Full Price even for samples distributed. Cross promote Your Products with other Quality Manufacturers creating a compelling synergy to get new customer to buy Your Products . Increase your manufacturing profit from 25% to over 100% vs. selling to major chains. A. B. C. Your Customer receives a FREE Gift with purchase every time they buy your products. D.
  • These are only a few of the many objectives we can help manufacturers accomplish when you become a Power Doorway Client. At a truly minimal cost! A little further into the presentation you will understand the incredible value of your participation. A. More Profit B. Mfg is Paid full price for Free Sample Distribution C. Cross Promotions D. Gift with Purchase
  • Build a Brand with Retail Customers Manufacturer Most manufacturers if they had the ability they would JUST DO IT! to make more profit selling direct to end user retail customers
  • Manufacturer Traditional Retailers Buyer Variety Store Buyer Grocery Store Buyer Drug Store Buyer Gas Station
  • Manufacturer Traditional Retailers Traditional Media Buyer Variety Store Buyer Grocery Store Buyer Drug Store Buyer Gas Station
  • Manufacturer Traditional Retailers Traditional Media Manufacturer Had the Power to Build Brands Buyer Variety Store Buyer Grocery Store Buyer Drug Store Buyer Gas Station
  • 1945 A New Retailer
  • Thousands of Retailers Close Traditional Retailers Manufacturer Build a Brand with Retail Customers
  • Thousands of Retailers Close Traditional Retailers Manufacturer Build a Brand with Retail Customers
  • Article Title: “ Wal-Mart `Eats' More U.S. Manufacturers” : Forcing the closure of competing retail stores is a Wal-Mart specialty.
  • As well as the destruction of many of America's leading textile and apparel manufacturers and food companies .”
  • Face the facts: One of Wal-Mart’s objectives is to be In CONTROL of the manufactures prices!
  • That does not mean you are escaping the ripple effect of the down word pressure on your You say, “We do not sell to Wal-Mart.” compete with Wal-Mart. price and profit. Your customers will demand concessions because most must
  • Manufacturer Over $300 Billion in Sales World Wide Manufacturers Profits Slashed
  • Manufacturer Over $300 Billion in Sales World Wide Manufacturers Profits Slashed Many Go Bankrupt Manufacturers Representatives NOT Wanted
  • Manufacturer Over $300 Billion in Sales World Wide Manufacturers Profits Slashed Many Go Bankrupt NOW – Who has the Power to Build Brands Manufacturers Representatives NOT Wanted AND– Dictate Prices
  • A comment by a interviewed executive in June of 1990 correctly predicted the current manufacture’s profit crisis with this statement. “ If we keep bleeding these manufactures, we will see fewer products and creative ideas.” Today the prediction is correct. More and more manufactures are making less profit because of pressures imposed by big box retailers.
  • There is a solution, Ed Thurman, Founder & President of Power Doorway has been on teams that successfully launched and marketed Gatorade, Hamburger Helper,   Estee Lauder Gift with Purchase,  Goodyear Radials, Formula 409, and Bacardi 501, plus many additional  successful product launches... Ed states, “It is time for manufacturers to take advantage of what belongs to them... Branded Goods owned by the manufacturer.”
  • Power Doorway Marketing Is the solution that will stop the bleeding of manufactures profit. It will revive the creative idea process that will lead the way to new and better products.
  • Old Retailer New Retailer “The Internet
  • Old Retailer New Retailer “The Internet Power Doorway Direct Marketing to Internet Retail Customers. A market now exceeding $100 Billion
  • Old Retailer New Retailer “The Internet Power Doorway Direct Marketing to Internet Retail Customers. A market now exceeding $100 Billion Build YOUR Brand with Retail Customers
  • Total U.S. Retail Sales $4.4 Trillion Wal-Mart U.S. Retail Sales $242 Billion Internet U.S. Retail Sales $100 Billion 5.4% of total U.S. Retail Sales Combined Wal-Mart/Internet U.S. Retail Sales $342 Billion 2.3% of total U.S. Retail Sales 7.7% of total U.S. Retail Sales Retail Sales in the U.S. 2006
  • Internet Retail Sales are growing 282.4% faster than U.S. Retail sales Internet Retail Sales are growing 131.1% faster than U.S. Wal-Mart Retail sales Are YOU Ready?
  • Total U.S. Retail Sales $5.3 Trillion Wal-Mart U.S. Retail Sales $352 Billion Internet U.S. Retail Sales $370 Billion 6.6% of total U.S. Retail Sales Combined Wal-Mart/Internet U.S. Retail Sales $723 Billion 6.9% of total U.S. Retail Sales 13.5% of total U.S. Retail Sales Retail Sales in the U.S. 2010
  • Yes, by 2010 the Internet US Retail Sales will Exceed Wal-Mart US Retail Sales!
  • Yes, by 2010 the Internet US Retail Sales Some say it will be over 50% Are YOU Ready? will Exceed Wal-Mart US Retail Sales!
      •   Collectively Wal-Mart & the Internet
      • traditional grocery, drug, variety and department store segments.
      •   will have over 37% of the of the
  • By 2010 Internet Worldwide Retail sales will be the Is the Internet worth Mastering ? Worlds largest Retail Sales Platform with over ONE TRILLION Four Hundred Billion dollars in Retail Sales.
  • Yes! almost 4 time more Retail Sales than Wal Mart By 2010 Internet Worldwide Retail sales will be the Is the Internet worth Mastering ? Worlds largest Retail Sales Platform with over Are YOU Ready? ONE TRILLION Four Hundred Billion dollars in Retail Sales.
  • 5. 6. 7. 8. Power Doorway Actual Client Product Example
  • Point #1 95.5% more income to Manufacturer 5. 6. 7. 8. Power Doorway Actual Client Product Example
  • 9. 10. 11. 12. Point #2 25% Off Suggested List Price
  • 13. 14. 15. 16. FREE $30.33 $39.95 $70.28 $29.96 Internet Price
  • 13. 14. 15. 16. FREE $30.33 $39.95 $70.28 Point #3 Customer Savings $40.32 57.7% Off When combined with Free Gift $29.96 Internet Price
  • The Marketing Fund is 46.5% of Internet price. Marketing Fund $13.95 $13.95 Marketing Fund on a $29.96 Purchase $29.96 Internet Price
  • 75% of Marketing Fund Is $10.46. Marketing Fund $13.95 This money is allocated to provide a Free Gift with Purchase.
  • China Mexico India Gift Cost to Perceived Value Cost $1.00 Sell $2.90 Gift Cost to Perceived Value Cost $1.00 Sell $8.00 Gift Cost to Perceived Value Cost $1.00 Sell $5.00 U.S.A. Gift Cost to Perceived Value Cost $1.00 Sell $7.00 $30.33 $80.90 $70.80 $60.70 These are the Gift Values PDW can offer when Gifts are Pick & Ship from in Country 1 order at a time direct to Internet Customer in the U.S. There is a $10.46 Gift with Purchase Mkt. Fund With a $29.96 Internet Retail Purchase
  • 25% of the Marketing Fund Is $3.49 Per Unit. Marketing Fund $13.95 This money is allocated for TV, Magazine, Brochures & other
  • Power Doorway Pays Manufacturer more
  • $0.63 $13.32 Power Doorway provides Increased Marketing Funds $13.95
  • Percent of price increase paid to manufacturer 95.5% Customer Savings 57.4% A. Increased Marketing Funds 2108% C. B. If you can find A Better Opportunity, Just Do It!
  • $600 million mark in one day. 12 days during the November/December 2006 holiday season sales surpassing the Source: MItechnews.Com
  • 21% of total USA Population Over 65 Million People shopped on the Internet in the U.S. duering the 2006 Holiday Season. 40% of the spendable income in the USA.
  • Source: MItechnews.Com it is manditory! Understanding the Internet impact is no longer optional–
  • The NEW Ways The NEW Ways The old fashion way !
  • The NEW Ways The NEW Ways Look at how the market Will change by the time she is 35 years old.
  • It is no longer the “Baby Boomer When today’s 12 year old “Computer Boomer” It is the “Computer Boomer” (now 12 - 20 years old) 15 to 100 times more on the internet reaches the age of 35 they will buy than a 35 year old buys today!”
  • For $595. We build your company a Duel System Aggregation Website. The cost is well below the market cost of a similar site. Why?
  • 99% of our income is straight commission from selling your products. If you are not successful we are not successful.
  • Investment: Effective March 15 – June 30, 2007 – $595 Initial fee for building Duel Aggregation Website The fees below can be paid in free goods as we sell your products. If we do not sell your products we do not get paid. $ 500 60 days after manufacturer approves their website $ 500 150 days after mfg. approves their website $1,595 Total cost. $1,000 of the $1,595 can be paid with free goods as your products are sold. Other arrangement can also be made depending on cash flow needs of the manufacturer. On July 1, 2007 price returns to our regular price of $3,900. If you can find A Better Combination of Value & Opportunity, Do It!
  • Working with Power Doorway your company owns the Brand and the URL Your new Doorway URL does not replace an existing website… it will enhance any existing sites!
  • Each Power Doorway client has a separate and distinct Marketing Approach!
  • 1. Order Processing 2. Accepts Payment C. A. All Client products are on a Duel Aggregation Website System. Client products are on Their PDW Website and the PDW Master Website.
    • Befor Client ships they are paid for
    • their product & shipping cost.
    1. After payment is collected the order is emailed to client. Through the PDW Infrastructure: Power Doorway Marketing System 3. At clients option they are paid either through a trust account or direct credit card transfer to client’s account.
    • After payment
    • Client ships
    • the product to
    • their
    • Internet
    • Customer.
  • Why You Need The Power Doorway ® Internet Manufacturers Brand Owners Importers On Average Power Doorway® Internet Manufacturing Client’s Brand Profit Increased from 25% to over 100% vs. selling to major chains. Marketing System Exclusively for:
    • National Brand
    All are Important Market Segments!
    • Private Labels Brand
    • MLM
    • Contract Labels
    • Health Stores
    • National Chains
    • Wal-Mart
    • Internet Brand
  • The Power Doorway Marketing System Does Not suggest that manufacturers Existing Business. discontinue any segment of their
  • We are saying manufacturers MUST make sure they do not restrict their growth in the Internet Retail Market. Including the consideration of Manufacturing brands sold exclusively on the Internet
  • What do all of these Companies have in common? Wal Mart, Sears, Target, eBay Overstock.com & Amazon.com, All participate in the spiraling down Prices down ripple effects that drive manufacturers down down down Often an Adversarial Relationship!
  • The Future Four Basic Brand Categories MLM Multi Level Marketing Internet The 4 th Brand National Brand Private Label 1. 2. 3. 4.
  • MLM Multi Level Marketing Internet The 4 th Brand National Brand Private Label Retailer Controls 51.4% Retailer Controls 93.7% Retailer Controls 3.8% MLM Controls 80.7% vs. Mfg. 48.6% vs. Mfg. 6.3% vs. Mfg. 19.3% vs. Mfg. 96.2%
  • MLM Multi Level Marketing Internet The 4 th Brand National Brand Private Label Retailer Controls 51.4% Retailer Controls 93.7% Retailer Controls 3.8% MLM Controls 80.7% vs. Mfg. 48.6% vs. Mfg. 6.3% vs. Mfg. 19.3% vs. Mfg. 96.2% Internet Retail Sales are growing 282% faster than U.S. Retail Sales and 132% faster than Wal-Mart Sales
  • With this Manufacturing advantage Wal Mart, Sears & Target have over 75% of the Internet Retail Sales? along with aggregation resellers like eBay, Overstock.com & Amazon.com why do Retailers like
  • They are “ALL” Aggregation Sites . The dictionary identifies aggregation as a group of things formed into a mass. Sometimes referred to as a Internet Shopping Mall. Aggregation Sites are stores or products grouped into a mass.
  • Wal-Mart can be referred to as a Drive Too Aggregation location. Wal-Mart is an aggregation location with thousands of product lines doing over $300 Billion a year in sales .
  • Over 50% of all Internet Retail Business interfaces with an Aggregations Site for The 50% is expected to increase to over 75% within 5 to 7 years! A. Product information Or B. To Purchase on line Knowledge Strom Article Recap:
  • The Power Doorway Internet Marketing System is an PDW is the ONLY Exclusive Aggregation Site . Internet Aggregation Site for manufacturers on the Internet.
  • Within 5 – 7 years Manufacturers “ not traditional retailers" Face reality as it is… Jack Welch The Internet Retail Business will Control of Manufacturers. dramatically shift to the Manufacturers will control 60% to 70% Of the Internet Retail Business.
  • Face reality as it is… Jack Welch Manufacturers will learn how to be affiliated with a Aggregation Site System.
  • Pick and Ship History: In 2006 the top 100 e-retailers on the internet did 54.5% of the $109 billion. Fifteen years ago over 50% were not even in business.
  • Pick and Ship History: Twelve years ago only 5 of the top 100 were in the pick and ship business. Over 80% of the top 100 e-retailers started in the pick and ship business less than 10 years ago.
  • Pick and ship is the power that drives the Internet. Yes, by 2010 the Internet USA Retail Sales will Exceed Wal-Mart USA Retail Sales!
  • Why do 92% of eCommerce websites lose money? Unique marketing requirements Rapid technology changes Face reality as it is… Jack Welsh
  • Aggregation Site System. And they are not properly affiliated with an
  • Allowing the fair price to go Up ! There is an Ally Relationship with Power Doorway that develops High Customer Perceived Value! Using an Aggregation System.
  • The Doorway System protects Manufacturers from the downwards ripple effect pressure Manufacturer is paid prior to shipping. on their prices & profits. NO slow pay NO bad debt
      • Marketing Benefits:
    • Repeat Purchase Cycle Product
    • offered for sell to Internet Customers
    A Power Doorway Client can be: Repeat Purchase Cycle Products
  • A gift selected by a Internet Customer as their Gift with Purchase A Power Doorway Client can be:
  • A gift selected by a Internet Customer as their Gift with Purchase Comment: A Gift can be Gift Specific and cross promoted with a A Power Doorway Client can be: Specific Repeat Purchase Cycle Product.
  • Buy Mega-Reds as a Product Receive Eagle Night Light as a FREE Gift with Purchas Or
  • Buy Mega-Reds as a Product Receive Eagle Night Light as a FREE Gift with Purchas Buy Eagle Night Light as a Product Receive Mega-Reds as a FREE Gift with Purchas Or Internet Customer will be selecting their Gift from over 3,000 items !
  • In today’s world, two unimagined giants are colliding: vs. Direct to Consumer Internet Retail Sales Are YOU Ready?
  • $5.3 Trillion 2010 U.S. Retail Market
  • $5.3 Trillion 2010 U.S. Retail Market By 2010 Internet $370 Billion U.S. Sales only By 2010 Wal-Mart $352 Billion U.S. Sales only
  • $5.3 Trillion 2010 U.S. Retail Market The Reality is by 2010 the Internet & Wal-Mart combined will And over 37% of the traditional Grocery, Drug Store, Varity & Department Store segments. Have 13.5% of Total U.S. Retail Sales
  • Face reality as it is… Jack Welch of Internet Retail Sales. Manufacturers will control 60% to 70% PDW is the ONLY Exclusive Internet Aggregation Site System for manufacturers only
  • The question is: Will YOU be one of them?
  • The Power Doorway Marketing System WARNS: Slow to respond Manufacturers will regret their circumstances in the near future if they do not take advantage of their Internet “ Window of Opportunity ” NOW while there still is one!
  • “ The Power Doorway Marketing System for Manufacturers is the way to stop the bleeding .” It is a solution for Manufacturers on how to increase creativity and profits.”
  • 99% of our income is straight commission from selling your products. If you are not successful we are not successful.
  • Synergy We will Be Remarkable ! The Power of Power Doorway
  • Thank you…   email ed_thurman@msn.com Ed Thurman, CEO Call 972-258-8772 Power Doorway Site Web site http://www.powerdoorway.com 415 E Airport Freeway Suite 100 Irving, Texas 75062 ®