Planned Obsolescence Aesthetic Over Functional

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Planned Obsolescence Aesthetic Over Functional

  1. 1. Planned Obsolescence: Aesthetic over Functional The Emergence, Effects and Ethics Jonathan French BSc Product Design, School of Design, Engineering and Computing, Bournemouth University
  2. 2. Contents <ul><li>Introduction </li></ul><ul><li>Aims and Objectives </li></ul><ul><li>Emergence of Aesthetic Obsolescence </li></ul><ul><li>Effects: The Disposable Society </li></ul><ul><li>Case Study: The Mobile Phone </li></ul><ul><li>Ethics: Sustainable Issues </li></ul><ul><li>Conclusions </li></ul>
  3. 3. <ul><li>Product obsolete in defined time frame </li></ul><ul><li>Technical, functional and aesthetic </li></ul>What is Planned Obsolescence? <ul><li>Aesthetic - concerned with visual form </li></ul><ul><li>Alteration of superficial characteristics of a product to create a new model </li></ul><ul><li>Previous undesirable , rendering it obsolete </li></ul><ul><li>Cycle of fashion aided by marketing </li></ul><ul><li>Still performs primary function </li></ul>
  4. 4. Aims and Objectives <ul><li>Highlight and further define aesthetic element to planned obsolescence </li></ul><ul><li>Put into context by investigating its emergence and effects in 20 th Century </li></ul><ul><li>Case Study - illustrate modern exploitation of aesthetic obsolescence </li></ul><ul><li>Find an ethically sound route for aesthetic obsolescence </li></ul><ul><li>Right direction for sustainable products </li></ul>
  5. 5. The Emergence: Aesthetic Obsolescence <ul><li>Concept born out of The Depression, “ Streamlining ”, and Industrial Design </li></ul><ul><li>1930s “ Streamlining ” in cars </li></ul><ul><li>Inspiration aerodynamic form </li></ul><ul><li>Redesign of external form - make more successful </li></ul><ul><li>Yearly style advances - marketing weapon </li></ul><ul><li>Visual Image compared more than function </li></ul><ul><li>Rejection – Citroen 2CV and VW Beetle </li></ul>
  6. 6. The Effects: The Disposable Society <ul><li>Destruction and replacement of products became pleasurable and social act </li></ul><ul><li>Advertising and marketing – sparked mass-commercialism in 1950s </li></ul><ul><li>New model - “ as new oneself ” </li></ul><ul><li>Rising economic prosperity </li></ul><ul><li>Consumer backlash - function over aesthetic </li></ul><ul><li>More durable products </li></ul>
  7. 7. Case Study - Mobile Phones <ul><li>Highly competitive - 1 billion sales by 2009 </li></ul><ul><li>Re-styling - similar to “Streamlining” </li></ul><ul><li>Guarantee repeat sales </li></ul><ul><li>Nokia - 1920s Art Deco Style </li></ul><ul><li>“ Fashion range” - aesthetic over function </li></ul><ul><li>Snap fit covers - customisation - extended product life </li></ul><ul><li>Current - non-customisable - regain control </li></ul><ul><li>Vodafone - Vending machines </li></ul><ul><li>Monthly model change - latest style </li></ul><ul><li>Delivery - similar to soft drinks and confectionery </li></ul><ul><li>Exaggerated form of obsolescence </li></ul>
  8. 8. Ethics: Sustainable Issues <ul><li>Aesthetic Obsolescence - Critical level </li></ul><ul><li>Environmental Impact </li></ul><ul><li>Obsolescence = Waste </li></ul><ul><li>Solution = Affordable + Attractive + Sustainable </li></ul><ul><li>Materials - bio, recyclable </li></ul><ul><li>Processing - energy efficient - renewable energy </li></ul><ul><li>Brands + media - educate consumer </li></ul>
  9. 9. <ul><li>Aesthetic Obsolescence – over consumption + commitment to fashion </li></ul><ul><li>Highly competitive product fields </li></ul><ul><li>Marketing – brands make public aware </li></ul><ul><li>Trends + attitudes - must address sustainability </li></ul><ul><li>Always demand for changing style </li></ul><ul><li>Solution - style changes + sustainability </li></ul>Conclusions
  10. 10. End of Presentation

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