Paper By Mr R K Pathak Djc Mot Myn


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Paper By Mr R K Pathak Djc Mot Myn

  1. 1. A presentation on Jute/Kenaf Diversified Products other than traditional use – An Indian Experience by R. K. Pathak, IP&TAFS Deputy Jute Commissioner Ministry of Textiles Government of India
  2. 2. Topic of Discussion <ul><li>The March of the Golden Fibre – </li></ul><ul><li>photograph of Jute/Kenaf Diversified Product. </li></ul><ul><li>How did it happen – Indian Experience </li></ul><ul><li>Achievements at a Glance </li></ul>
  3. 3. How did it happen – Indian Exp. <ul><li>History, </li></ul><ul><li>Threat from Synthetic, </li></ul><ul><li>Turning Point, </li></ul><ul><li>Initial Apprehension, </li></ul><ul><li>Threefold Diversification Strategy, </li></ul><ul><li>Product Development linked with Entrepreneurs </li></ul><ul><li>Policy Support by Govt. of India </li></ul><ul><li>National Centre for Jute Diversification </li></ul>
  4. 4. History <ul><li>Early use dates back to 16 th Century </li></ul><ul><li>Mostly for household items like ropes, matting etc. </li></ul><ul><li>1873: first export of raw jute from India </li></ul><ul><li>1855: first jute mill at Rishra, WB, Oldest Industry </li></ul><ul><li>Two World War – demand increased </li></ul><ul><li>1947: Partisan – Shock for Indian jute Industry </li></ul><ul><li>1960’s: The golden era of Indian Jute </li></ul>
  5. 5. Threat from Synthetic <ul><li>Late 1960’s & early 70’s: Emergence of Synthetic as new packaging material </li></ul><ul><li>Modern production pattern </li></ul><ul><li>Jute Mills – stagnated technology </li></ul><ul><li>Huge unionised workforce </li></ul><ul><li>By 1980’s Jute Industry considered as crisis ridden industry with no scope for salvaging </li></ul><ul><li>Sunset Industry </li></ul>
  6. 6. Turning Point <ul><li>1986: Watershed year – Two important events </li></ul><ul><li>Change of Mindset : battle to save jute should not be fought from the platform of traditional industry </li></ul><ul><li>Short term : Promulgation of The Jute Packaging Material (Compulsory Use in Packing Commodities) Act 1987 </li></ul><ul><li>Long Term : Jute diversification </li></ul><ul><li>From 1986-87 onward the intention and Objective of the policy maker at the highest level became clear. </li></ul>
  7. 7. Initial Apprehension <ul><li>Initial Phase : Interaction to explore the possibility to use jute fibre in textiles & non-textiles areas. </li></ul><ul><li>Initial apprehension – Not many takers </li></ul><ul><li>First Challenge: to convince the stakeholders (JMDC,IJIRA,Industry,TRA) </li></ul><ul><li>Series of Seminars & Workshop arranged </li></ul><ul><li>JMDC played a crucial role </li></ul>
  8. 8. Threefold Diversification Strategy <ul><li>Diversify product of the jute mills from the traditional items to a mix of variegated non-traditional items such as floor covering, carpets, furnishing fabrics, upholstery materials etc. </li></ul><ul><li>Diversify utilization of jute fibre by diverting it from the composite jute mills to the vast handloom, power loom, textiles processing & handicraft sector, </li></ul><ul><li>Diversify utilization of jute in non-textile sectors of the economy such as paper making, composite applications, and geotextiles etc. </li></ul>
  9. 9. Product Development linked with Entrepreneurs <ul><li>What product? Are they profitable? What about Machinery & Equipment? </li></ul><ul><li>Jute Yarn Technology Mission – first objective – to produce jute fine yarn & blended yarn </li></ul><ul><li>UNDP assisted National Jute Programme – 1992 </li></ul><ul><li>It was demonstrated that if jute properly treated, spun and woven; it can add lustre and value to other fibre. </li></ul><ul><li>Major Spin-off of JYTM – indigenise imported technology & machinery </li></ul>
  10. 10. Product Development Contd… <ul><li>Handloom Sector played a very crucial role in transmitting the usage of jute for jute based handloom products through its nationwide network of Handloom Weavers Service Centers. </li></ul><ul><li>Government supported powerloom weavers of Tamil Nadu, West Bengal, Assam, Delhi etc started utilising jute yarn in blends with cotton, viscose, wool etc </li></ul><ul><li>Remarkable contribution made by 3 HRD institute (IJT, PSG College, & TTIS) for development of new jute product. </li></ul>
  11. 11. Policy support by GOI <ul><li>Two pronged strategy adopted by GOI </li></ul><ul><li>Excise duty exempted on diversified jute product & Custom duty exempted for capital goods & machinery & </li></ul><ul><li>Subsidy offered for internal (IMA) & external market (EMA) </li></ul><ul><li>Setting up of National Centre for Jute Diversification (NCJD) in 1995. </li></ul>
  12. 12. Objectives of NCJD <ul><li>Act as a nodal agency for countrywide promotion of the jute diversification activities through </li></ul><ul><li>Commercialization of Technologies </li></ul><ul><li>Proliferation, propagation & promotion of JDPs across the country </li></ul>
  13. 13. Functions of NCJD <ul><li>Linkage & transfer of technology </li></ul><ul><li>Entrepreneurship development </li></ul><ul><li>Financial assistance to entrepreneurs </li></ul><ul><li>Support for small & rural industries </li></ul><ul><li>Diversification in organised mill sector </li></ul><ul><li>Support for raw materials, HRD, Design & product development </li></ul><ul><li>Provide market linkage </li></ul><ul><li>Dissemination of information </li></ul>
  14. 14. Schemes of NCJD <ul><li>Financial Assistance Schemes : </li></ul><ul><li>A. Jute Entrepreneurs Assistance Scheme (JEAS) – Erstwhile </li></ul><ul><li>B. Jute Entrepreneurs Assistance [Capital Subsidy] Scheme </li></ul><ul><li>General Schemes : </li></ul><ul><li>Jute Service Centre Scheme </li></ul><ul><li>Jute Raw Material Bank Scheme </li></ul><ul><li>Design / Product Development Scheme </li></ul><ul><li>Market Support Scheme </li></ul><ul><li>Micro Finance Scheme </li></ul>
  15. 15. Achievements at a glance <ul><li>Spread of Jute Diversified Products into several non-jute growing areas </li></ul><ul><li>No. of JDP Unit: over 1300 </li></ul><ul><li>Employment : Nearly 0.2 million (direct + indirect) </li></ul><ul><li>Export : 26% of total export in value terms </li></ul><ul><li>Involvement of women in large numbers especially in rural areas </li></ul><ul><li>Innovative product range and designer products developed with jute </li></ul><ul><li>Creativity given an impetus thereby opening new market opportunities </li></ul><ul><li>Design introduction making it not only marketworthy, but even exportworthy </li></ul><ul><li>“ ECOPAC” – a scheme on product standardization is being implemented </li></ul><ul><li>Jute being introduced in high-value footwear & natural rubber coated fabric </li></ul>
  16. 16. Growth of Jute Diversified Decentralized Sectors
  17. 17. Employment Growth
  19. 19. Thank You