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Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials
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Our Expertise In Real Estate, Mortgage Finance, Construction & Construction Materials

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  • 1. February 2007 This presentation is solely for the use of client personnel. This publication, or any part thereof, may not be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise without the express prior written permission of Start Consult. PROPRIETARY & CONFIDENTIAL Our Expertise in Real Estate, Mortgage Finance, Construction & Construction Materials CORPORATE PRESENTATION
  • 2. TABLE OF CONTENTS <ul><li>Overview of Start Consult </li></ul><ul><li>Our Experience in Real Estate, Mortgage Finance, Construction & Construction Materials </li></ul><ul><li>Example Engagements in the Real Estate Sector </li></ul><ul><li>Example Engagements in the Mortgage Finance Sector </li></ul><ul><li>Example Engagements in the Construction & Construction Materials sector </li></ul><ul><li>Profiles of Key Staff </li></ul>
  • 3. TABLE OF CONTENTS <ul><li>Overview of Start Consult </li></ul><ul><li>Our Experience in Real Estate, Mortgage Finance, Construction & Construction Materials </li></ul><ul><li>Example Engagements in the Real Estate Sector </li></ul><ul><li>Example Engagements in the Mortgage Finance Sector </li></ul><ul><li>Example Engagements in the Construction & Construction Materials sector </li></ul><ul><li>Profiles of Key Staff </li></ul>
  • 4. START CONSULT BACKGROUND <ul><li>Start Consult is a management consulting and corporate finance advisory firm; </li></ul><ul><li>It was set up in 1999 by former Mckinsey & Co. consultants and a management team of professionals drawn from a broad range of industries; </li></ul><ul><li>Headquartered in Dubai, with offices in Pakistan and Singapore; </li></ul><ul><li>The company’s operations focus on strategy, organization, and financial consulting in addition to corporate finance, private equity, market research, feasibility studies, and business planning; </li></ul><ul><li>Over the last 6 years, our projects have extensively covered over 40 industries in over 5 regions including the GCC, Middle East, Levant, North Africa, South Africa, and the Indo-Pak Subcontinent. </li></ul>
  • 5. REGIONS & INDUSTRIES COVERED Banking / Financial Services Private Equity / Investment Information Services / Credit Bureaus Telecommunications Construction, MEP Industry, Building Materials Real Estate Development Healthcare Services, Hospitals, Medical Supplies Entertainment Industry, Hotels, Leisure Manufacturing / Industrial Sector Power / Energy Sector Media Heavy Equipment / Construction Equipment Marine Services, Ports, Ship Repair Oil and Gas Services Retailing and Franchising Food & Beverages Transportation and Express Services Packaging Industry Education Services Logistics & Distribution Services FMCG – Consumer Goods Regions Covered Industries Covered UAE North Africa GCC India & Pakistan Levant Middle East South Africa
  • 6. START CONSULT EXAMPLE CLIENTS Middle East
  • 7. TABLE OF CONTENTS <ul><li>Overview of Start Consult </li></ul><ul><li>Our Experience in Real Estate, Mortgage Finance, Construction & Construction Materials </li></ul><ul><li>Example Engagements in the Real Estate Sector </li></ul><ul><li>Example Engagements in the Mortgage Finance Sector </li></ul><ul><li>Example Engagements in the Construction & Construction Materials sector </li></ul><ul><li>Profiles of Key Staff </li></ul>
  • 8. OUR EXPERIENCE IN THE REAL ESTATE SECTOR <ul><li>Start Consult has been involved in a number of projects in several segments of the real estate sector in the GCC, MENA and South Asia regions; </li></ul><ul><li>We have a number of clients in the real estate sector and we are familiar with the dynamics of the real estate development sector in the GCC region and have an understanding of the legal framework governing the real estate market; </li></ul><ul><li>Due to our involvement in various real estate engagements over the growth period, we have developed a sound understanding of the key drivers of the market and its growth trends; </li></ul><ul><li>The types of developments and properties that we have covered in these engagements include: </li></ul><ul><ul><li>Residential; </li></ul></ul><ul><ul><li>Commercial; </li></ul></ul><ul><ul><li>Retail; </li></ul></ul><ul><ul><li>Industrial; </li></ul></ul><ul><ul><li>Warehousing; </li></ul></ul><ul><ul><li>Hospitality; </li></ul></ul><ul><ul><li>Tourism. </li></ul></ul><ul><li>Our engagements included a wide coverage of the real estate markets in terms of market analysis, growth drivers, competitive landscape, etc. </li></ul>
  • 9. OUR EXPERIENCE IN THE MORTGAGE FINANCE SECTOR <ul><li>We have also been involved in projects in the mortgage finance sector - both as part of the overall real estate engagements, as well as in independent engagements; </li></ul><ul><li>Our involvement in the mortgage finance sector has been active since the early stages of the development of the sector in the region, particularly in UAE and Saudi Arabia. </li></ul><ul><li>Our coverage in engagements we have undertaken include both Islamic and conventional mortgage finance structures; </li></ul><ul><li>During these projects, we have developed an in depth understanding of the market for mortgage finance in the region, as well as the overall competitive landscape comprising of banks and specialized financial institutions providing mortgage finance; </li></ul><ul><li>We have worked closely with retail banks looking to expand their mortgage finance activities as well as with start up operations looking to provide a range of real estate finance products including mortgage finance. </li></ul>
  • 10. OUR EXPERIENCE IN THE CONSTRUCTION & CONSTRUCTION MATERIALS SECTOR <ul><li>Start Consult has undertaken a number of projects in the real estate and construction & construction materials sectors in the region, including market sizing studies for the construction Sector in the UAE, and related construction supply categories like MEP, copper rods, and construction supplies etc.; </li></ul><ul><li>We have covered a variety of sub segments within the construction materials sector including: </li></ul><ul><ul><li>Solid Surfaces; </li></ul></ul><ul><ul><li>Flooring and Blocks; </li></ul></ul><ul><ul><li>Copper Rods; </li></ul></ul><ul><ul><li>Copper Busbars; </li></ul></ul><ul><ul><li>Sheet Metal; </li></ul></ul><ul><ul><li>Steel Rebars; </li></ul></ul><ul><li>As part of this process we have developed a good understanding of the construction materials industry, its drivers and trends in the region; </li></ul><ul><li>We have also developed a network of contacts within the building materials, construction and construction related industries in the region including manufacturers, real estate developers, building contractors, suppliers, etc. </li></ul><ul><li>Precast Fencing; </li></ul><ul><li>Plastic Pipes; </li></ul><ul><li>Ready mix concrete; </li></ul><ul><li>Cement; </li></ul><ul><li>Wood; </li></ul><ul><li>Glass. </li></ul>
  • 11. TYPE OF WORK CARRIED OUT IN REAL ESTATE, MORTGAGE FINANCE, CONSTRUCTION & CONSTRUCTION MATERIALS These engagements have been covered for markets in the GCC, Middle East, South Asia, and South Africa. <ul><li>Real Estate Developers; </li></ul><ul><li>Property Developers; </li></ul><ul><li>Contractors; </li></ul><ul><li>Construction Companies; </li></ul><ul><li>Mortgage Finance Companies; </li></ul><ul><li>Retail & Commercial Banks; </li></ul><ul><li>Leasing Companies; </li></ul><ul><li>Investment Banks; </li></ul><ul><li>Private Equity Groups; </li></ul><ul><li>Investment Companies; </li></ul><ul><li>Regional Family Groups; </li></ul><ul><li>Business Groups. </li></ul>Type of Clients Nature of Engagements <ul><li>Business Plans; </li></ul><ul><li>Feasibility Studies; </li></ul><ul><li>Market Scoping Exercises; </li></ul><ul><li>Strategy Development; </li></ul><ul><li>Investment Advisory; </li></ul><ul><li>Market Research; </li></ul><ul><li>Due Diligence; </li></ul><ul><li>Valuation Exercises; </li></ul><ul><li>Product Development Strategies; </li></ul><ul><li>Consumer Research; </li></ul><ul><li>Acquisition Advisory; </li></ul><ul><li>IPO/Placement Advisory; </li></ul><ul><li>Etc. </li></ul>
  • 12. TABLE OF CONTENTS <ul><li>Overview of Start Consult </li></ul><ul><li>Our Experience in Real Estate, Mortgage Finance, Construction & Construction Materials </li></ul><ul><li>Example Engagements in the Real Estate Sector </li></ul><ul><li>Example Engagements in the Mortgage Finance Sector </li></ul><ul><li>Example Engagements in the Construction & Construction Materials sector </li></ul><ul><li>Profiles of Key Staff </li></ul>
  • 13. Leading regional private equity group Advising on market entry/acquisition in the real estate industry <ul><li>Advised a leading regional private equity group on potential investment opportunities in the real estate industry in a country in the region. This required us to conduct in-depth analysis of the entire value chain of the real estate development industry in order to identify investment opportunities for our client. We also assessed specific opportunities in various segments of the industry and conducted a financial viability. Key coverage areas of this engagement included: </li></ul><ul><ul><li>Market scoping of the real estate sector covering their overall size, historical and projected growth trends, demand drivers, future potential, etc; </li></ul></ul><ul><ul><li>Assessing the competitive landscape of the sector and identifying key players and their strengths, weaknesses, growth potential, products and services, etc; </li></ul></ul><ul><ul><li>Identifying potential opportunities represented by the sector in terms of market gaps and sweet spots; </li></ul></ul><ul><ul><li>Identifying potential acquisition targets for the clients in the sector; </li></ul></ul><ul><ul><li>Assessing the financial viability of the recommended investment opportunities. </li></ul></ul>Client / Project Description Start Consult’s Key Activities EXAMPLES OF ENGAGEMENTS IN THE REAL ESTATE SECTOR Real estate development company in South Africa Detailed due diligence and financial valuation <ul><li>Conducted detailed due diligence and financial valuation of a real estate development company in South Africa for possible acquisition. The company is involved in master planning of golf courses, leisure resorts, recreational clubs and other commercial projects. Scope of work of this engagement covered: </li></ul><ul><ul><li>Internal diagnostics on the company’s operations, management, and overall organization structure; </li></ul></ul><ul><ul><li>In-depth financial analysis of various businesses of the company; </li></ul></ul><ul><ul><li>Independent assessment of the company’s different business lines including residential, hospitality and tourism related projects of the company; </li></ul></ul><ul><ul><li>Assessment of the company’s overall business model and future growth potential; </li></ul></ul><ul><ul><li>Valuation exercise of the company covering growth assumptions, P&L projections, balance sheet projections, etc. </li></ul></ul>
  • 14. UAE based construction projects manager Feasibility for setting up an Office Complex in UAE <ul><li>Conducted a feasibility study for the development of an office complex in the region. The scope of work of the study covered: </li></ul><ul><ul><li>Market assessment of serviced office complex segment; </li></ul></ul><ul><ul><li>Identifying potential opportunities for an office complex providing value added services such as centralized reception, fax, etc, common entertainment facilities such as snooker, coffee shops, etc; </li></ul></ul><ul><ul><li>5-year financial model for the project identifying the required investment and potential returns of the project based on NPV, ROI, and IRR. </li></ul></ul>Client / Project Description Start Consult’s Key Activities Regional business group Feasibility for setting up a serviced apartment complex <ul><li>Developed a feasibility study for setting up a serviced apartment complex in the UAE. Work covered as part of this engagement included: </li></ul><ul><ul><li>Market analysis of the serviced apartment segment in the UAE covering overall size of the segment, growth, drivers, etc; </li></ul></ul><ul><ul><li>Assessment of the competitive landscape of the serviced apartment segment covering key players in the segment, suppliers, type of apartments and facilities, pricing structures, etc; </li></ul></ul><ul><ul><li>Advising the client on investment requirements. </li></ul></ul>EXAMPLES OF ENGAGEMENTS IN THE REAL ESTATE SECTOR
  • 15. Client / Project Description Start Consult’s Key Activities EXAMPLES OF ENGAGEMENTS IN THE REAL ESTATE SECTOR Leading Business Group in the hospitality sector Feasibility and Business plan for setting up a chain of hotels <ul><li>Assessed financial feasibility for setting up a chain of hotels in a country in the region. This included assisting the client in developing the concept and preparing the business plan. The business plan covered: </li></ul><ul><ul><li>Market analysis of the hotel industry; </li></ul></ul><ul><ul><li>Competitive analysis of the industry covering profiling of key players, their facilities, services, strengths, etc; </li></ul></ul><ul><ul><li>Overall strategy for the group; </li></ul></ul><ul><ul><li>Financial model covering required investment and potential returns; </li></ul></ul><ul><ul><li>5-year business plan for setting up the chain of hotels covering marketing, operational, and financial plans. </li></ul></ul>Leading Global Hotel Chain Feasibility for setting up a potential 5 star hotel in Bahrain <ul><li>Conducted a feasibility study for establishing a 5-star hotel in Bahrain for a leading global hotel chain. The feasibility study’s objective was to provide a recommendation on the overall viability of the project. We were also involved in negotiations with the franchisor of the hotel. The project covered detailed financial analysis including: </li></ul><ul><ul><li>Revenue and cost assumptions; </li></ul></ul><ul><ul><li>CAPEX requirements; </li></ul></ul><ul><ul><li>P&L projections; </li></ul></ul><ul><ul><li>Cash flow projections; </li></ul></ul><ul><ul><li>Overall investment requirements; </li></ul></ul><ul><ul><li>Potential returns of the project based on NPV, IRR, and ROI. </li></ul></ul>
  • 16. TABLE OF CONTENTS <ul><li>Overview of Start Consult </li></ul><ul><li>Our Experience in Real Estate, Mortgage Finance, Construction & Construction Materials </li></ul><ul><li>Example Engagements in the Real Estate Sector </li></ul><ul><li>Example Engagements in the Mortgage Finance Sector </li></ul><ul><li>Example Engagements in the Construction & Construction Materials sector </li></ul><ul><li>Profiles of Key Staff </li></ul>
  • 17. Leading Saudi business group in the region Market scoping exercise of the real estate finance sector <ul><li>Conducted a market scoping exercise of the real estate finance sector in Saudi Arabia for a leading business group looking to enter the market. The study was conducted in order to provide an overview of the market in Saudi Arabia and highlight the potential opportunities for a new player in the market. Our key areas of coverage of the engagement included: </li></ul><ul><ul><li>Demand-supply analysis of the real estate finance products and services; </li></ul></ul><ul><ul><li>Research on developed global markets for benchmarking purposes; </li></ul></ul><ul><ul><li>Competitive landscape of the sector covering major providers of real estate finance products and services; </li></ul></ul><ul><ul><li>Potential opportunities represented by the sector; </li></ul></ul><ul><ul><li>Overall recommendations on market entry for the client. </li></ul></ul>Client / Project Description Start Consult’s Key Activities Leading regional mortgage finance provider Market study of UAE mortgage finance industry <ul><li>Development of a market scoping study of the mortgage finance industry in the UAE and the region for a leading mortgage finance provider in the region. Our work covered as part of the project included: </li></ul><ul><ul><li>Demand-supply analysis of the mortgage finance sector; </li></ul></ul><ul><ul><li>Competitive landscape of the sector, describing the key players and their product offering; </li></ul></ul><ul><ul><li>Evaluating the market among the retail banks, financing companies and pure mortgage finance providers; </li></ul></ul><ul><ul><li>Identifying the potential opportunities represented by the sector in the UAE and the region. </li></ul></ul><ul><li>Our market study was summarized in the IPO prospectus of the company. </li></ul>EXAMPLES OF ENGAGEMENTS IN THE MORTGAGE FINANCE SECTOR
  • 18. Leading regional investment bank Valuation of a mortgage finance company <ul><li>Conducted a valuation exercise of a mortgage finance provider in the region for a leading regional investment bank assisting in the potential IPO of the company. The scope of work in this project covered: </li></ul><ul><ul><li>Due diligence of the company; </li></ul></ul><ul><ul><li>Understanding the Company’s value proposition and competitive positioning in the sector; </li></ul></ul><ul><ul><li>Developing financial projections (revenue, P&L, costs, etc) of the Company based on assumptions of market size, market share, products, financing schemes, cost structures, etc.; </li></ul></ul><ul><ul><li>Developing valuation of the Company based on an NPV and IRR analysis. </li></ul></ul>Client / Project Description Start Consult’s Key Activities Multination UK based retail and commercial bank Product development strategy <ul><li>As part of developing an overall market entry strategy for the MENA region, we developed a mortgage finance strategy covering some of the key GCC countries. This covered development of an initial product strategy including: </li></ul><ul><ul><li>Current market size and product offerings; </li></ul></ul><ul><ul><li>Key competitors in the region and their competencies; </li></ul></ul><ul><ul><li>Overall gaps in the market in terms of product offerings, customer segments, and overall requirements of the market; </li></ul></ul><ul><ul><li>Potential target customer segments for the bank; </li></ul></ul><ul><ul><li>Marketing and branding strategy; </li></ul></ul><ul><ul><li>Potential tie-ups with real estate finance providers; </li></ul></ul><ul><ul><li>Critical success and risk factors. </li></ul></ul>EXAMPLES OF ENGAGEMENTS IN THE MORTGAGE FINANCE SECTOR
  • 19. TABLE OF CONTENTS <ul><li>Overview of Start Consult </li></ul><ul><li>Our Experience in Real Estate, Mortgage Finance, Construction & Construction Materials </li></ul><ul><li>Example Engagements in the Real Estate Sector </li></ul><ul><li>Example Engagements in the Mortgage Finance Sector </li></ul><ul><li>Example Engagements in the Construction & Construction Materials sector </li></ul><ul><li>Profiles of Key Staff </li></ul>
  • 20. Leading regional private equity group Advising on market entry/acquisition in the construction & construction materials industry <ul><li>Advised a leading regional private equity group on potential investment opportunities in the construction and building materials industry in a country in the region. This required us to conduct in-depth analysis of the entire value chain of the construction industry in order to identify investment opportunities for our client. We also assessed specific opportunities in various sub segments of the construction materials industry and conducted a financial viability. The sub segments included cement, ready mix, wood, paint, glass and flooring blocks. Key coverage areas of this engagement included: </li></ul><ul><ul><li>Market scoping of the construction and building materials sector covering their overall size, historical and projected growth trends, demand drivers, future potential, etc; </li></ul></ul><ul><ul><li>Assessing the competitive landscape of the sector and identifying key players and their strengths, weaknesses, growth potential, products and services, etc; </li></ul></ul><ul><ul><li>Identifying potential opportunities represented by the sector in terms of market gaps and sweet spots; </li></ul></ul><ul><ul><li>Identifying potential acquisition targets for the clients in the sector; </li></ul></ul><ul><ul><li>Assessing the financial viability of the recommended investment opportunities. </li></ul></ul>Client / Project Description Start Consult’s Key Activities Leading UAE based business conglomerate IPO advisory <ul><li>Advised a leading UAE based business conglomerate of UAE which is also involved in construction material business, on their potential IPO. The engagement required us to carry out: </li></ul><ul><ul><li>Commercial due diligence of their subsidiaries; </li></ul></ul><ul><ul><li>Review of 5 year business plans for group companies; </li></ul></ul><ul><ul><li>Development of the IPO prospectus. </li></ul></ul>EXAMPLES OF ENGAGEMENTS IN THE CONSTRUCTION & CONSTRUCTION MATERIALS SECTOR
  • 21. Regional Government Advising on the establishment of petrochemical cluster in a GCC territory <ul><li>Advised a regional government in establishment of a petrochemical cluster in a GCC territory. This was a high-profile government project and our work covered: </li></ul><ul><ul><li>Conducting interviews with a number of international companies including regional management of Shell, Exxon, etc. </li></ul></ul><ul><ul><li>Market study of the petrochemical sector in the region; </li></ul></ul><ul><ul><li>Assessing of the major regional hubs such as Jurong Island in Singapore; </li></ul></ul><ul><ul><li>Identifying and describing opportunities for the petrochemical cluster; </li></ul></ul><ul><ul><li>Competitive landscape including profiles of major petrochemical clusters in the region; </li></ul></ul><ul><ul><li>Comparison, evaluation and assessment of other major international clusters such as the Royal Commission of Jubail and Yanbu in Saudi Arabia to the Jurong Island in Singapore including other major regional hubs; </li></ul></ul>Client / Project Description Start Consult’s Key Activities Private Equity arm of a leading Global Bank Market Scoping EXAMPLES OF ENGAGEMENTS IN THE CONSTRUCTION & CONSTRUCTION MATERIALS SECTOR <ul><li>Conducted in-depth research on the construction sector in the UAE with specific focus on the MEP sector for the private equity arm of a major global bank. Key coverage areas of this engagement included: </li></ul><ul><ul><li>Market sizing and demand estimation for the MEP sector in the UAE; </li></ul></ul><ul><ul><li>Overview of the supply situation and competitive landscape of the sector; </li></ul></ul><ul><ul><li>Identifying sweet spots and market gaps in the sector; </li></ul></ul><ul><ul><li>Overall recommendations. </li></ul></ul>
  • 22. Client / Project Description Start Consult’s Key Activities UAE based investment group Feasibility studies for setting up several manufacturing plants for construction materials <ul><li>Conducted a number of feasibility studies for a leading UAE based investment group for establishing manufacturing plants for a variety of building materials. This required us to carry out: </li></ul><ul><ul><li>Extensive primary and secondary research to validate market potential; </li></ul></ul><ul><ul><li>Assess the competitive landscape; </li></ul></ul><ul><ul><li>Identify market opportunities; </li></ul></ul><ul><ul><li>Check financial viability of these projects. </li></ul></ul><ul><li>We have conducted these feasibility studies for copper rods, copper bus bars, pre-cast fencing, steel rebars, and geotextiles. </li></ul>Leading regional investment company Feasibility study and business plan for setting up a sheet metal manufacturing plant <ul><li>Conducted a feasibility study and developed a business plan for a sheet metal manufacturing facility in Dubai for a leading regional investment company. This covered: </li></ul><ul><ul><li>Market scoping exercise of the sheet metal industry in the region including assessment of market demand, imports, and exports. </li></ul></ul><ul><ul><li>Assessing the competitive landscape; </li></ul></ul><ul><ul><li>Ensuring the overall economic viability of the project; </li></ul></ul><ul><ul><li>Developing the 5-year business plan; </li></ul></ul>EXAMPLES OF ENGAGEMENTS IN THE CONSTRUCTION & CONSTRUCTION MATERIALS SECTOR
  • 23. Client / Project Description Start Consult’s Key Activities Leading regional business group Feasibility study for setting up a solid surface manufacturing plant <ul><li>Conducted a feasibility study for setting up a solid surface manufacturing plant in the UAE for a leading regional business group. Our scope of work covered included: </li></ul><ul><ul><li>Demand-supply analysis; </li></ul></ul><ul><ul><li>Advise the client on attractiveness of the industry; </li></ul></ul><ul><ul><li>Feasibility of the project covering investment requirements and potential returns; </li></ul></ul><ul><ul><li>Due diligence of potential technical partner; </li></ul></ul><ul><ul><li>Overall recommendations. </li></ul></ul>UAE based private equity group Feasibility study for setting up a plastic pipes manufacturing facility <ul><li>Conducted a feasibility study for setting up a plastic pipes manufacturing plant in the region for a UAE based private equity group. Work covered as part of the engagement included: </li></ul><ul><ul><li>Conducting market research; </li></ul></ul><ul><ul><li>Evaluating the demand-supply situation; </li></ul></ul><ul><ul><li>Assessing the competitive landscape; </li></ul></ul><ul><ul><li>Developing a financial model to determine the overall economic and financial viability of the project. </li></ul></ul>EXAMPLES OF ENGAGEMENTS IN THE CONSTRUCTION & CONSTRUCTION MATERIALS SECTOR
  • 24. TABLE OF CONTENTS <ul><li>Overview of Start Consult </li></ul><ul><li>Our Experience in Real Estate, Mortgage Finance, Construction & Construction Materials </li></ul><ul><li>Example Engagements in the Real Estate Sector </li></ul><ul><li>Example Engagements in the Mortgage Finance Sector </li></ul><ul><li>Example Engagements in the Construction & Construction Materials sector </li></ul><ul><li>Profiles of Key Staff </li></ul>
  • 25. <ul><li>As founder and Managing Partner of Start Consult, Mr. Ahmad oversees the business development, external relations, and strategic direction of the Company. </li></ul><ul><li>Mr. Ahmad spent six years with McKinsey & Co in their European operations with a strong emphasis on strategy, organization, corporate restructuring, mergers and acquisitions etc. During this period, he served large and medium sized corporations in the financial services and banking sector, telecommunications and technology, food sector and consumer goods. </li></ul><ul><li>Mr. Ahmad has been involved in the rollout of a number of global franchises in the Middle East and South Asian regions. </li></ul><ul><li>Mr. Ahmad also has extensive work experience in South Asia and the Middle East for US and European corporations seeking to invest and develop operations in those regions. This work included evaluation of market potential, establishment of Joint Ventures, acquisitions etc. Mr. Ahmad has also worked for AT&T (USA) and Philips (Europe). </li></ul><ul><li>Mr. Ahmad has an MBA from the Wharton Business School. He also holds a Bachelor’s degree in Engineering from NED University and an MS in Computer and Information Science from the University of Pennsylvania. </li></ul>Managing Partner Misbah Ahmad PROFILES OF KEY STAFF
  • 26. Director As Director at Start Consult, Mr. Rehan oversees engagements in a large number of diverse sectors. He is also responsible for business development activities and external relations management At Start Consult, Mr. Rehan’s primary areas of focus are strategy consulting, market research, business analysis and corporate finance. Mr. Rehan has worked in several industries including banking and financial services, family groups, private equity, technology, telecommunications, construction, logistics etc.. In addition to multinational and regional business groups he has also worked with leading consulting firms such as McKinsey and Accenture on several engagements. As a former investment and commercial banker, Mr. Rehan has extensive experience in the financial services industry in the Middle East. He was previously managing the Structured Finance portfolio of a major Abu Dhabi bank, where he developed the project finance, corporate finance and credit derivatives business of the bank. Mr. Rehan has also worked for a leading regional bank in their Qatar operations, where his primary areas of involvement were credit risk management and corporate banking. Mr. Rehan’s key engagements at Start Consult include :strategy development for the MENA roll-out of a leading global bank, strategy advice for leading private equity and investment banking setups in the region and a number of assignments with leading corporates and family groups in the region in relation to business restructuring and process re-engineering; Mr. Rehan holds a BBA and an MBA from the Institute of Business Administration in Karachi. Aamir Rehan PROFILES OF KEY STAFF
  • 27. Director As Director at Start Consult, Mr. Fasih has directed engagements in the shipping services, construction and the financial services sectors. He has rendered strategy and investment advice for a number of clients in these sectors. Mr. Fasih has more than two decades experience with one of the leading global pharmaceutical companies, most recently as the Managing Director and CEO of its operations in Pakistan. Previously he was the Managing Director and CEO of the Bangladesh operations. At these senior positions, he has directed all aspects of the business including achievement of sales and profit targets, HR functions, investment and expansion decisions and liaison with Government, media and the public. Previously, as CFO of the Pakistan operations of the same company, Mr. Fasih directed financial planning, general accounting, cost accounting, treasury, tax, budgeting and information services departments. He was involved in the integration of the Squibb and Bristol-Myers operations after the global merger of the two companies. Mr. Fasih has also worked for the consulting practice of PricewaterhouseCoopers in Karachi and the audit practices at KPMG and McCabe and Ford in the UK. Mr. Fasih holds fellowships with the Institute of Chartered Accountants of Pakistan and the Institute of Chartered Accountants in England and Wales Anjum Fasih PROFILES OF KEY STAFF
  • 28. <ul><li>Adnan Afridi is a Director with Start Consult. Mr. Afridi has extensive experience of business and investment in both developed and emerging markets. He began his career in consulting with Monitor in the USA and EU working on projects for Fortune 50 companies, including assignments in retailing, telecommunications, food and technology. He also worked with Prof. Michael Porter of Harvard Business School on projects relating to generating competitive advantage for emerging market economies. Whilst at Monitor he was also responsible for setting up and establishing their office in Turkey. </li></ul><ul><li>Prior to joining Start Consult, Mr. Afridi undertook a number of ventures in Pakistan, acting as both a consultant and a principal, in such industries as food and beverages, software, billing and settlement and venture capital.  </li></ul><ul><li>Mr. Afridi has a B.A. in Economics from Harvard College (ranked top 5 in class of 1,400) and a Juris Doctorate from Harvard Law School (ranked in the top 3 in a class of 500). </li></ul>Director Adnan Afridi PROFILES OF KEY STAFF
  • 29. Himadri Bora Mr. Bora is an Engagement Manager in Start Consult. He has been involved in a number of strategy, corporate finance and M&A advisory engagements for clients in the Middle East and abroad. The sectors covered are financial services, telecommunications, private equity, retail, construction, industrial and logistics. Mr. Bora’s key engagements in Start Consult include: developing investment strategy and organization for a private equity firm, valuation and strategic advisory of an acquisition of a regional commercial bank, acquisition opportunity analysis and valuation of a shipping services company, commercial due diligence for an IPO of a regional conglomerate group, and restructuring and strategic repositioning of telecom services company. Mr. Bora holds an MBA degree with specialization in Strategy from the National University of Singapore. He also holds a B.Sc.(Hons) degree in Statistics from the University of Delhi and is currently a Level 2 candidate of the Chartered Financial Analyst ® program of the CFA ® Institute, USA. Prior to joining Start, Mr. Bora worked for PricewaterhouseCoopers (PwC) in India and Singapore, serving various multinational clients such as Hewlett Packard, Samsung, Telstra, Schlumberger and the United Nations. While at PwC, he worked on numerous financial audit, accounting and corporate finance engagements. His assignments also involved financial fraud investigations in relation to major corporations PROFILES OF KEY STAFF
  • 30. Start Consult 9 th Floor Al Moosa Tower I Sheikh Zayed Road Dubai United Arab Emirates Tel: (+971) 04 332 4431 Fax: (+971) 04 332 4421 Web: www.consultstart.com Contacts: [email_address] [email_address]

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