Objects of popular culture Ads movies tv internet ring tone mp3 video game comic graphic novel radio music video police vi...
Representations <ul><li>Tell a story </li></ul><ul><li>Are made up of signs </li></ul><ul><li>Allegorical and semiotic </l...
Cultural Studies Reading, writing, critical thinking, qualitative analysis Anthropology, communication  and film studies S...
Conservative vs. Liberal <ul><li>How does “political correctness” produce counter-hegemonic forces within a culture whose ...
Cultural Practices Intrication with Relations of Power <ul><li>Locates us in social order </li></ul><ul><li>“ subject posi...
Protest <ul><li>Takes the form of good or bad </li></ul><ul><li>Suggests there is one accurate way to represent a person f...
Instead of “Good” or “Bad” <ul><li>What work are they doing? </li></ul><ul><li>What motivates the representation? </li></u...
We are not just Consumers, But Critics and Producers of Meaning <ul><li>Interpellation  (Althusser) </li></ul><ul><li>Ideo...
Culture is a Contradiction <ul><li>It constrains but gives opportunities for creative responses </li></ul><ul><li>Body as ...
The Individual <ul><li>Constructed by bourgeois capitalist tradition and all the technologies as the primary entity in soc...
Serial Killer <ul><li>Typifies individualist concept of violence </li></ul><ul><li>Violence located in one body </li></ul>...
Identity Politics <ul><li>Takes up what is initially an identity imposed upon them as a form of domination </li></ul><ul><...
Binary <ul><li>Identity/difference </li></ul><ul><li>Same/other </li></ul><ul><li>A is exclusively defined in relation to ...
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Objects Of Popular Culture

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Objects Of Popular Culture

  1. 1. Objects of popular culture Ads movies tv internet ring tone mp3 video game comic graphic novel radio music video police video you tube video porn video magazine newspaper sport event fashion show reality show game show All objects are “texts” to be “read”
  2. 2. Representations <ul><li>Tell a story </li></ul><ul><li>Are made up of signs </li></ul><ul><li>Allegorical and semiotic </li></ul><ul><li>Partially limited by US public culture </li></ul><ul><li>Contain paralinguistic conventions </li></ul><ul><li>Contextual details (Horror movie music) </li></ul>
  3. 3. Cultural Studies Reading, writing, critical thinking, qualitative analysis Anthropology, communication and film studies Sociology, political theory Uses literary analysis for c lose reading
  4. 4. Conservative vs. Liberal <ul><li>How does “political correctness” produce counter-hegemonic forces within a culture whose ruling classes have perfected the art of containment? </li></ul><ul><li>“Good” vs. “Bad” representation </li></ul>
  5. 5. Cultural Practices Intrication with Relations of Power <ul><li>Locates us in social order </li></ul><ul><li>“ subject positions” </li></ul><ul><li>Empowered </li></ul><ul><li>Disempowered </li></ul><ul><li>Permitted </li></ul><ul><li>Proscribed </li></ul><ul><li>Visible </li></ul><ul><li>invisible </li></ul><ul><li>Privileged </li></ul><ul><li>Othered </li></ul><ul><li>Discriminated against </li></ul>Culture is a place of contestation/ less privilege, less production
  6. 6. Protest <ul><li>Takes the form of good or bad </li></ul><ul><li>Suggests there is one accurate way to represent a person from a minority or a marginalized group </li></ul><ul><li>Buys into the logic of stereotypes, by accepting mass media’s capacity to “represent” a group of people </li></ul>
  7. 7. Instead of “Good” or “Bad” <ul><li>What work are they doing? </li></ul><ul><li>What motivates the representation? </li></ul><ul><li>What does it day about representer and audience? </li></ul><ul><li>What elements are combined? </li></ul><ul><li>What contradictions are highlighted? </li></ul><ul><li>How does the image construct what it is representing? </li></ul><ul><li>Pretend we don’t know what an object is (a Lesbian, for instance, in a movie with a lesbian character). Then ask how does this representation construct lesbian identity. </li></ul><ul><li>Reading this way is an act of resistance </li></ul>
  8. 8. We are not just Consumers, But Critics and Producers of Meaning <ul><li>Interpellation (Althusser) </li></ul><ul><li>Ideology functions through its institutions to construct you in a certain way </li></ul><ul><li>Not by rational argument but by manufacturing our consent to certain ideas, by representing them as self-evident </li></ul><ul><li>Naturalization (Barthes) </li></ul>
  9. 9. Culture is a Contradiction <ul><li>It constrains but gives opportunities for creative responses </li></ul><ul><li>Body as site of social control </li></ul><ul><li>Foucault, power knowledge, discipline, surveillance, regulation </li></ul><ul><li>Sex becomes an area of transgression and liberation (as opposed to order and reason) </li></ul><ul><li>We must discipline ourselves to be productive </li></ul><ul><li>Cultural studies is the human liberation from the various ways we are managed, controlled, surveilled or interpellated by ideology. </li></ul><ul><li>Critical analysis offers us liberation. Forms an organic intellectual. </li></ul>
  10. 10. The Individual <ul><li>Constructed by bourgeois capitalist tradition and all the technologies as the primary entity in society </li></ul><ul><li>Makes no sense – people are never formed apart from a social order and there is no such thing as an isolated individual </li></ul><ul><li>We are never not social </li></ul><ul><li>Yet popular culture portrays us as autonomous, isolated, and “free” </li></ul>
  11. 11. Serial Killer <ul><li>Typifies individualist concept of violence </li></ul><ul><li>Violence located in one body </li></ul><ul><li>Ignores the institutionalized violence of the social order (corrupt governments, economic institutions, systematic corruption etc. </li></ul>
  12. 12. Identity Politics <ul><li>Takes up what is initially an identity imposed upon them as a form of domination </li></ul><ul><li>Appropriates terms </li></ul><ul><li>Inverts the binaries </li></ul><ul><li>Reclaims the identity in question </li></ul><ul><li>Polemically redefines it in positive terms </li></ul><ul><li>Reclaims rights </li></ul><ul><li>Problem – presumes the logic of the binary opposition is internally consistent and coherent </li></ul><ul><li>(rather than containing difference within) </li></ul><ul><li>Subvert the binary by reclaiming hybridity </li></ul><ul><li>Critique notions of authenticity, purity, truth and accuracy in relation to commodity culture </li></ul>
  13. 13. Binary <ul><li>Identity/difference </li></ul><ul><li>Same/other </li></ul><ul><li>A is exclusively defined in relation to what it is not – B. </li></ul><ul><li>Man/woman </li></ul><ul><li>Maybe in the future, we are all hybrids, a little masculine and a little feminine. Diversity rather than difference. </li></ul>
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