I see it first on… Media Clip Removed for smaller file size
F.TV is the only 24/7 Fashion, beauty and style television station worldwide. F.TV is independent since it‘s inception in 1997. It has established itself as the TV authority for lifestyle, trends and fashion styling. (Fashion TV is an integral part of the fashion landscape – The Face UK 03 / 04) F.TV is one of the 10 best distributed channels worldwide (Top 5 outside USA). F.TV is fast and informative and at the same time glamorous and sexy. Global Reach 132 million households = approx. 500 million viewers in over 130 countries on 5 continents. Global Symbol: F.TV is recognised as a global symbol for the newest designer trends, the lifestyle of fashion professionals and the glamour of models. Who is FTV?
TO BE AHEAD OF THE REST Fashion TV is the first global media to deliver the latest fashion trends, models, events, news and gossip. F is First in information – when it happens, where it happens. TO INNOVATE Fashion TV’s cutting edge programming, creative distribution and broadcasting technologies produce a fashion coverage of the highest quality. F is First to audiences all over the world. TO ENTERTAIN Fashion TV ‘s unique mix of Fashion and music gives viewers a VIP seat at the best Shows in the world. F is First in Fashion FTV Mission Statement
The Brand F is for FASHION F is for FIRST in Fashion Spot is for the spotlight on the worlds catwalks Diamond is the most valuable and exclusive object. It represents glamour, beauty, luxury and eternity. Diamonds are a girls best friend. The Fashion TV brand mirrors our exclusivity and actuality, our focus on contemporary style and the glamorous world we cover. To our customers it symbolises the value at whose base Fashion TV acts as a fundament.
Based on Fashion Shows
Fashion Weeks Milan, New York, London, Paris, Madrid, Shanghai etc.
Swim & Beach wear
Designers at Work
Best Parties, Best Clubs, Worldwide
Stars & Cars
Formula 1 – VIP backstage
Stars & Style
Fairs / Exhibitions
Cannes Festival, Carnival Rio…
Film & Fashion
movie launches, fashion on the silver screen .
Hair & Make up
Catwalk trends, advice etc
Micro reality series
Awards for pro. Models
NEW FTV SPY
All programs are produced by FTV and provide endorsement & placement opportunities
Distribution Africa 10 Million Total: 132 Million Households = approx. 500 Million viewers 31 Satellites 2000 Cable Systems North America 5 million Europe 40 million South America 7,5 million Australia & NZ 1.5 million Asia & Middle East 76 million Africa 2 million
And… FTV is the best distributed channel in public places: 1st in Clubs, Bars and Restaurants 1st in Gyms and Health clubs 1st in Hair and Beauty Salons 1st in Fashion & Cosmetic Boutiques Also in Airports, Train stations, City Screens etc… Total over 100 000 public places + High Recall: According to EMS 20% recall viewing FTV regularly in public places.
Who views FTV?
Quantity & Segmentation
F.TV is watched in over 130 million households in 130 countries Market size is approx. 500 Million viewers .
A minimum of 30 million viewers are reached per week. (50 million after three weeks, 80 million in six weeks).
Core viewers are 18-45 years old and are members of both genders and of high socio-economic classes.
Viewer Profile (based on results of the 2003 EMS survay)
FTV viewers are more affluent, better educated and older then MTV viewers.
FTV viewers are younger then CNN viewers but fall into similarly high income brackets.
A majority of FTV viewers are between 18-45 years old – early adopters, opinion leaders and high earners.
FTV Viewers are on average younger then Sport channel viewers and have a higher spending power.
Viewing habits Duration Fashion TV- Vs. MTV 67 % Vs. Eurosport 47 % Vs. ITV News 55 % Vs. MTV 2 122 % Viewing Time Mon.-Fri. Mon.Sun. Week end Figures by BARB Figures by MediaCabSat Source EMS 2003
Why communicate through FTV?
FTV is one of the world’s best distributed channels
FTV is the number one channel in public places
FTV is the gatekeeper to the fashion world
FTV in an image-effective communication channel
FTV endorses brands to transforms corporate communications into fashion statements.
FTV sets consumer trends with the most sought after viewers.
f.tv Global Brands Global Audience Sagem , Coty , EMI , Toyota , France Telecom , Audi , Swarovski , AlfaRomeo , Jaguar , Bell & Ross , Chanel (Allure) , Giorgio Armani, Martini , Sony , Nissan , Nokia , Sharp , Seat , Citroen , SPI Stolichnaya, Siemens Xelibri , Chopard , Kronembourg , Absolut Vodka , Moet & Chandon , Piper Heidsieck , Lancome , Shark , Hilton Hotels, Opel etc… E.g. Highlights in June Fashion Weeks: -Paris -Sao Paulo -New York -London -Milan I see it first on FTV
Ways for co-operation
Classical advertising, banners, scroll text
Loyalty program promotion
Global Multi-Channel Coherent Communication
Classical Adverts, Banners, Scroll texts
Global or regional broadcast is possible
Reach a globally unique target audience–FTV viewers are:
young – early attraction of long-time customers
well off – financially strong customers
style oriented – FTV viewers are opinion leaders
male and female
Price advantage:1 month on CNN (only ads) =400 000€
1 month FTV (ads, web, banner) =100 000€
1 x 30 Sec. local UK (Carlton) = 34 000€
1 x 30 Sec. global FTV = 2 400€
Audience per Spot Total Fashion TV minimum: 66,493 contacts per spot Total Fashion TV peak: 309,715 contacts per spot Extrapolations from BARB and Media CabSat Off peak Peak
Vwrs. Hshlds. % Reach 50% in 4Month Cumulative reach Over 4 months ftv reaches up to 50 percent of its connected viewers. WEEKS Million 0 50 100 150 200 250 300 350 400 450 500 0 13.2 26.4 39.6 52.8 66.0 79.2 92.4 105.6 118.8 132
Event sponsoring / Fashion party/ Fashion Bar
Direct customer contact
Event On-Air on FTV globally
Partnership with international Fashion Bars
FTV Online attracts 500 000 users per month
Average user reads 12 pages and stays for 11 minutes.
On average 16-21 Million impressions a month.
21 Million votes for 2003 Model awards.
Interlinking of Websites
Hotlinks (e.g. Milan Fashion Week– Milan Models fly/drive/eat/drink/use…)
Product Placement / Endorsement
Fashion TV can place products in it’s productions show Models use a product or service etc…
Brands can become presenters of certain broadcasts, i.e. FTV Fashion Weeks Italy presented by Alfa Romeo…
FTV can produce a Model calendars, shooting to be broadcasted on FTV…
There are many possibilities of co-operation. It is in Fashion TV‘s interest to provide the best possible solution for your marketing communication needs.
The following concepts represent Fashion TV‘s suggestions for beginning business relations.
Of course we remain open to any suggestions…
THE CAMPAIGN Achieves maximum impact 250 Million Viewers can be reached in 4 Month. Uses a global language of Fashion and quality Music, that appeals to consumers when they buy, where they buy. ON - AIR Gets differentiation through co-operating with a partner who knows the importance of being“l’original” ON - GROUND ON - LINE PLACEMENT
24/7 WE WORK MAKE GLOBAL TV WORK FOR YOU EVERY HOUR EVERY DAY (by opting for one of the following packages)
FTV Diamond Sponsorship present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line. Get maximum impact with a 4 month campaign – reach a maximum of 250 Million viewers as the exclusive sponsor in your category. For the cost of 500 000€ XXX receives : - Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts Minimum exposure 12x7 sec. banners every day - Product Placement: a) FTV will show your product being used by models in fashionweeks, FTV beach, Awards… Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month total 600 exposures. b) FTV will show your product being used by models in their daily life in programs like A day in the life of… Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month total 600 exposures. - Event Sponsorship: FTV will associate your brand with events on the ground FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip over 4 month total 120 exposures. XXX will be included in 6 FTV Parties and appears in on ground activity and promotion. Also XXX will be included with 3 placements in each 1min. Party clip. 30 broadcasts per clip = total of 120 exposures. - Classical Advertising: Show your adverts on FTV Minimum exposure 12 x 20 sec. advert every day - Website Promotion: Be present on FTV online with banners, hotlinks and downloads of “your broadcasts”. XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4 million visitors
FTV Platinum Sponsorship present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line. Get impact with a 4 month campaign – reach approx. 180 Million viewers. For the cost of 250 000€ XXX receives : - Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts Minimum exposure 9x5 sec. banners every day - Event Sponsorship: FTV will associate your brand with events on the ground FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip over 4 month total 120 exposures. - Classical Advertising: Show your adverts on FTV Minimum exposure 12 x 20 sec. advert every day - Website Promotion: Be present on FTV online with banners, hotlinks and downloads of “your broadcasts”. XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4 million visitors
YOU Message FTV Value Image Reach Economic Channel Viewers Relevance Backstage Front stage Benefit
For your questions kindly contact Yaron M. Jakubowicz, MSc (LSE) Marketing & Brand Manager fashion tv 10/12 rue Hamelin 75016 Paris, France Tel.: +33 (0)1 45 05 45 45 Fax.: +33 (0)1 45 05 45 44 E-Mail: Yaron@ftv.com
“ The European Media & Marketing Survey (EMS) is the industry standard.
EMS collects detailed information on the behaviour of 40 million upmarket Europeans across 16 countries.
EMS 2003 is based on over 27,000 interviews.”
Influential Opinion Leader
Frequent Int'l Business Activities
Managers & Higher
Top Int'l Decision Makers
High Net Worth Individuals
International Air Travel Any
International Air Travel 3+ trips
International Air Travel 6+ trips
First/Business in Europe
First/Business ex Europe
Long Haul Air Trips Any
Long Haul Air Trips 3+ trips
Int'l Business Air Trips Any
Int'l Business Air Trips 3+ trips
Int'l Business Air Trips 6+ trips
Int'l Private Air Trips Any
Int'l Private Air Trips 3+ trips
Int'l Private Air Trips 6+ trips
31+ Hotel Nights for Business
11+ Hotel Nights for Pleasure
Watches / Jewellery
Perfume / Cosmetics
Perfumes over 150 €
Cosmetics over 150 €
Skin Care Products over 150 €
Watches over 750 €
Type of Car, Main or Second Hatchback
Type of Car, Main or Second Station Wagon/Estate Car
Type of Car, Main or Second Space Cruiser
Type of Car, Main or Second Saloon
Type of Car, Main or Second 4x4
Type of Car, Main or Second Coupé / Sports
Purchased Last Year: Main or Second Car
Number of Cars in Households: None
Number of Cars in Households: 1
Number of Cars in Households: 2
Number of Cars in Households: 3
3+ Visits / Year
6+ Visits / Year
Less Frequent Users
Light Internet Usage Light Usage: 5 hours or less a week
Medium Internet Usage Medium Usage : 6-10 hours a week
Heavy Internet Usage Heavy Usage: 11 hours or more a week
Wines / Champagne
Owns Shares, Equities, Bonds
Holds a Gold Credit Card
Arts Oriented Arts oriented: people who have visited either a theatre, ballet/opera, concert or a museum/Gallery, art exhibition at least 6 times in the past year.
Age Repartition Universe: 18 & +
ESOMAR Social Class
Weight of Internet Usage 150 Heavy 145 Medium 97 Light 64 Non Users Index vs. Average
Mobile Phone Users 65 Heavy Users 120 Less Frequent Users 91 Non Users Index vs. Average
Place of Viewing Fashion TV in the last 30 days
Key Target Groups 115 Decision Makers 138 Top Int’l Decision Makers 102 EMS Business 112 High Net Worth Ind. Index vs. Average